Press Release
Snowflake and Venus Collections Jewellery Collection by Product Development Team of VDA Group Is Granted the Bronze A' Design Award in Jewelry Design
Product Development Team of VDA Group of VDA Group Ltd. honored for jewelry design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Snowflake and Venus Collections Jewellery Collection by Product Development Team of VDA Group of VDA Group Ltd., designed for VDA Group, has been granted the Bronze A' Design Award in the Jewelry Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Snowflake and Venus Collections Jewellery Collection
Snowflake and Venus is a jewellery collection of gold pieces set with diamonds. The Snowflake Collection uses tightly packed diamonds inspired by the structure of snowflakes. The Venus Collection extends the idea, using natural yellow diamonds encircled by white diamonds. Each centrepiece is built from 13 diamonds of different sizes and shapes, mounted by hand so that the group resembles a single diamond of one carat or more at a lower cost. Ring sizes and stone sizes are adjusted to each customer.
About Product Development Team of VDA Group
VDA Group Limited (“Group”) is one of an integrated fine jewelry provider and newly established its operating in Hong Kong. We are primarily engaged in designing, out-source manufacturing and exporting fine jewelries to jewelry wholesalers and retailers in local and overseas countries. Our Group target to offer a wide range of fine jewelry products in karat gold, including rings, earrings, necklaces etc. which are positioned to target the mass to middle segment, being the lowest among three tiers of the fine jewelry market segments by retail prices.
About VDA Group Ltd.
VDA Group Limited (“Group”) is one of an integrated fine jewelry provider and newly established its operating in Hong Kong.
Award Record
With this recognition, Product Development Team of VDA Group of VDA Group Ltd. is a winner of 2 A' Design Awards. The awards span the editions from 2017 - 2018 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Jewelry Design Award
The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. The competition is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Entries typically include rings, necklaces, bracelets, earrings, brooches and pendants. Awarded jewelry designs are published at https://designers.org/design-category/jewelry
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/86743
- A' Design Award Page: https://competition.adesignaward.com/86743
- Media Showcase: https://www.designnewsroom.com/!86743
- Laureate Profile: https://designers.org/d/221476
- Further Information from the Laureate: http://www.LDGjewellery.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Snowflake and Venus Collections Jewellery Collection
- Function
- Jewellery Collection
- Category
- Jewelry Design
- Discipline
- Fashion Design
- Industry
- Luxury and Fashion
- Colors
- Lavender, Light Gray, Dark Gray, Silver and Light Slate Gray
- Images
- 5
- Client
- VDA Group
The Recognition
- Laureate
- Product Development Team of VDA Group
- Country
- Hong Kong (China)
- Brand
- VDA Group Ltd.
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #86743
Credits
- Image Credits
- VDA Group Ltd., 2019 Lucigala Jewellery (Hong Kong) Ltd., 2019
Design Details
- Unique Properties
- The Snowflake and Venus Collection is an innovative collection that showcases the endless possibilities that come with superior stone-setting techniques and precise hand-carving skills. The designers are able to assemble each precisely cut diamond in a way that imitates diamonds rated at 1 carat and above, yet priced at a significantly lower cost for the customer.
- Inspiration
- Inspired by the unique and multifaceted structures of snowflakes, Snowflake Collection features tightly packed diamonds that prove there are strength and beauty in numbers-much like the accumulation of snowflakes. The Venus Collection is a gorgeous extension of The Snowflake. This collection features a special design that uses natural yellow diamonds encircled by white diamonds.
- Research
- To overcome the high price-performance ratio of jewellery pieces, we knew that the brilliance and the reflection of diamonds themselves were an important element of the research. The reflection of six same-sized diamonds together produces a stunning visual that closely mimics 1-carat diamonds. In order to fill the crevices of the six diamonds to ultimately achieve the same effect, we required smaller diamonds-bringing the total to 13 diamonds but at a lower cost than using a single 1-carat diamond.
- Challenge
- The arrangement of the diamonds was a big challenge as we needed to mimic a larger diamond with the same visual appeal. As the collection featured various designs, we had to come up with diamond sizes and shapes that would be versatile enough to be pieced together and used throughout the collection.
- Realization and Technology
- The design inspiration of this collection required pinpoint accuracy when it came to the sizing of every individual diamond as they needed to fit perfectly to build and mimic diamonds rated at 1 carat and above. The true production technology came down to superior hard-carving skills, rather than the machine.
- Operation and Interaction
- This collection features an elegant design of gold jewellery with a stunning 1-carat diamond imitation. With our advanced techniques and hard-carving skills, the imitation design is constructed by 13 different-sized-and-shaped diamonds precisely mounted on the jewellery. The diamonds can also be rearranged to create different shapes, allowing for an interactive experience with the customer to choose their favourite jewellery.
- Project Duration and Location
- This project began in 2017 in Hong Kong, and although it was realized the same year, we continue to draw inspiration from nature in order to continuously improve and expand on the collection.
- Specifications
- Our goal is to have innovative designs that are also versatile for customization when it came to sizing. For the fitting, we use the inside circumference measurement of our customers in order to provide the perfect fit. For the diamond centerpiece, we provide a wide range of Snowflake sizing to each personal preference. Round 0.40 ct. - 3.00 ct. Marquise, heart, princess cut, oval, pear, emerald 0.75 ct. - 2.00 ct.
- Keywords
- jewellery, jewelry, diamonds, snowflake, venus, collection, ring, earring, necklace
