Xiang Qian, Deng Zhehao and Yao Wenliang Receives the Silver A' Design Award for Pony Pack Tea Packing in Packaging Design

Xiang Qian, Deng Zhehao and Yao Wenliang recognized for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Pony Pack Tea Packing by Xiang Qian, Deng Zhehao and Yao Wenliang, designed for Rufy Design, has been granted the Silver A' Design Award in the Packaging Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Pony Pack Tea Packing

Pony Pack Tea is a gift packaging design created for premium tea. The concept follows the long history of tea making, in which traditional methods are preserved and combined with modern production management. Chinese characters written in the styles of different periods are layered on the surface to express quality carried across time. The set includes a box and a canvas bag closed with a tightening rope knot. Simple textured paper is used, with screen printing, bronzing and embossing. The forms recall tea columns and tea cakes.

Award Record

This recognition makes Xiang Qian, Deng Zhehao and Yao Wenliang a winner of 2 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/87642
A' Design Award Page: https://competition.adesignaward.com/87642
Media Showcase: https://www.designnewsroom.com/!87642
Laureate Profile: https://designers.org/d/251404

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Pony Pack Tea Packing
Function: Packing
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Snow, Linen, Gainsboro, Wheat and Dark Gray
Images: 5
Client: Rufy Design

The Recognition

Laureate: Xiang Qian, Deng Zhehao and Yao Wenliang
Country: China
Recognition: Silver A' Design Award
Edition: 2019 - 2020
Design ID: #87642

Credits

Team: liu jun, xiang qian, li sai and Text collation：Yao wenliang
Image Credits: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang; planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。

Design Details

Unique Properties: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Inspiration: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Research: 1. Research type: the user group is high-end consumers aged 25-45 years old. 2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis 3. Data collection and research tools: inspiration board, mind map, database 4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation.
Challenge: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Realization and Technology: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Operation and Interaction: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Project Duration and Location: 2017-2017.9 changsha, hunan province, China
Specifications: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Keywords: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design