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Press Release

DesignNewswire · COMO, Italy ·

Thomas Cassaro and Graham Clark Is Honored with the Silver A' Design Award for Centennial Photography Tripod in Camera and Photography Equipment Design

Thomas Cassaro and Graham Clark honored for camera and photography equipment design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Centennial Photography Tripod by Thomas Cassaro and Graham Clark, designed for Colorado Tripod Company, has been granted the Silver A' Design Award in the Camera and Photography Equipment Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Centennial Photography Tripod

Centennial is a midsized tripod designed for landscape photographers. The legs are made of ten layer carbon fiber, selected for its strength to weight ratio. The leg joints and the top apex are CNC machined from aluminum and hard anodized for a smooth finish and corrosion resistance. Contoured holes in the aluminum parts reduce weight while keeping the structure rigid. Twist locks allow quick leg deployment, and spring loaded levers adjust the leg angles with one hand. The center column can be removed for photographs taken close to the ground.

Award Record

With this recognition, Thomas Cassaro and Graham Clark is a winner of 1 A' Design Award.

About the A' Camera and Photography Equipment Design Award

The A' Photography Equipment Design Award is an international design competition recognizing good photography gear by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to photography equipment designers, camera manufacturers, lens designers and industrial design studios from all countries. Entries typically include cameras, lenses, tripods, flashes, light meters and camera bags. Awarded photography equipment designs are published at https://designers.org/design-category/photography-equipment

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Centennial Photography Tripod
Function
Photography Tripod
Category
Camera and Photography Equipment Design
Discipline
Industrial Design
Industry
Electronics & Appliances and Entertainment
Colors
Dark Slate Gray, Dim Gray, Gray, Dark Gray and Light Gray
Images
5
Client
Colorado Tripod Company

The Recognition

Laureate
Thomas Cassaro and Graham Clark
Country
United States of America
Recognition
Silver A' Design Award
Edition
2019 - 2020
Design ID
#90346

Credits

Team
Graham Clark and Thomas Cassaro

Design Details

Unique Properties
The Centennial is a midsized carbon fiber tripod with machined aluminum legs joints and apex. Contoured holes in the aluminum parts reduce weight while maintaining structural rigidity. Twist locks make leg deployment quick and easy and leg angle adjustments can be performed with one hand via spring loaded levers. The tripod can be used with or without a center column.
Inspiration
The Centennial is an everyday, lightweight tripod for landscape photographers. The design is focused on ease of use and stability while keeping the aesthetic clean and minimalistic. Weight is a big concern for photographers taking their tripod in the field, so the apex and top joints are engineered to remove material without compromising rigidity. We studied carbon fiber weaves and construction to ensure the Centennial legs were optimized for strength and weight.
Realization and Technology
10 layer carbon fiber was used for the tripod legs because of its strength-to-weight properties. The leg joints and top apex were CNC machined and hard anodized to provide a smooth finish and corrosion resistance.
Operation and Interaction
The Centennial tripod legs can be deployed using the three twist locks and the angles adjusted using the spring-loaded levers located on the top joint. These two operations allow the user to level the tripod on uneven ground and adjust the height. The Centennial has a center column which can extend the height to its maximum or the column can be removed to take pictures very close to the ground. At any angle or height the Centennial provides stability and rigidity needed to produce sharp photographs.
Project Duration and Location
The project began in mid 2018 and completed in June 2018 with all design and engineering taking place in Denver, CO
Specifications
Height Without Center Column: 127 cm / Max Height With Center Column: 158 cm / Collapsed Length: 52 cm / Minimum Height: 8.4 cm / Weight Without Center Column: 1315 g / Weight With Center Column: 1496 g
Keywords
tripod, photography, camera, outdoor,

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