Press Release
Pleady Branding Brand Elements and Communication Tools by Katsumi Tamura Wins the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Katsumi Tamura acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ Pleady Branding Brand Elements and Communication Tools by Katsumi Tamura, designed for Good Morning Inc, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Pleady Branding Brand Elements and Communication Tools
Pleady Branding is a brand identity program created for a specialized taping manufacturer. The program covers the brand name, the brand logo, packaging, websites, product catalogs, brand movies and trade show booths. The name joins the words play and ready. Communication is built around the tagline Tape or Lose and a key visual of a female runner, inspired by the line that runs through the logo. A yellow-green brand color marks the focus on athletes. Color management keeps the brand color consistent on paper, film and screens.
Award Record
With this recognition, Katsumi Tamura is a winner of 48 A' Design Awards. The awards were granted between the 2010 - 2011 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/90561
- A' Design Award Page: https://competition.adesignaward.com/90561
- Media Showcase: https://www.designnewsroom.com/!90561
- Laureate Profile: https://designers.org/d/106183
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pleady Branding Brand Elements and Communication Tools
- Function
- Brand Elements and Communication Tools
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Gold, Gainsboro, Light Gray and Dark Gray
- Images
- 5
- Client
- Good Morning Inc
The Recognition
- Laureate
- Katsumi Tamura
- Country
- Japan
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #90561
Credits
- Team
- Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida
Design Details
- Unique Properties
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- Inspiration
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- Challenge
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- Realization and Technology
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- Operation and Interaction
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
- Project Duration and Location
- PLEADY launched in July 2019.
- Specifications
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- Keywords
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
