Press Release
The Passion of the Card Leadlight Series Self Promotion by Rebecca Burt Is Granted the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Rebecca Burt honored for graphics, illustration and visual communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ The Passion of the Card Leadlight Series Self Promotion by Rebecca Burt, designed for Flexicon, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About The Passion of the Card Leadlight Series Self Promotion
Stained glass windows are beautiful when backlit by the sun and also a unique way to showcase this design and printing process. These business cards are virtually hand made. Silk screen printed on a clear plastic stock and then dried one colour at a time. Clear areas are treated as a colour unlocking the full design potential of the stock. A pearlescent seal and UV overgloss complete the process and create sophisticated effects. The design really comes to life when the cards are held up to a window.
About Rebecca Burt
Rebecca from Kotare is a Strategic Brand and Packaging Designer, with a focus and passion for crafting brand identities and packaging design that is compelling, relevant and effective. She is also a Photoshop Retouching specialist and has extensive experience working in FMCG markets. Rebecca spent many years gaining valuable experience at some of Auckland’s leading design agencies, before stepping out to form Kotare in 2012 and is now dedicated to helping clients build successful brands and businesses.
Award Record
This recognition makes Rebecca Burt a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/90602
- A' Design Award Page: https://competition.adesignaward.com/90602
- Media Showcase: https://www.designnewsroom.com/!90602
- Laureate Profile: https://designers.org/d/256775
- Further Information from the Laureate: http://www.kotarecreative.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Passion of the Card Leadlight Series Self Promotion
- Function
- Self Promotion
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Gainsboro, Saddle Brown, Light Gray, Black and Tan
- Images
- 5
- Client
- Flexicon
The Recognition
- Laureate
- Rebecca Burt
- Country
- New Zealand
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #90602
Credits
- Team
- Evan Reiman.
- Image Credits
- Photographer Aaron Lang, Product Photography
Design Details
- Unique Properties
- These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
- Inspiration
- The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
- Research
- I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
- Challenge
- The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
- Realization and Technology
- Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
- Operation and Interaction
- Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
- Project Duration and Location
- Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
- Specifications
- Stock is clear PVC plastic. Width 55mm x Height 90mm.
- Keywords
- Brand Identity, Business Card, Screenprinting, Graphic Design
