Press Release
Silver A' Design Award in Packaging Design Goes to Tea and Pastry Mid-Autumn Festival Gifts by Weiquan Long
Weiquan Long recognized for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Tea and Pastry Mid-Autumn Festival Gifts by Weiquan Long, designed for Guangzhou zhengdian advertising co. LTD, has been granted the Silver A' Design Award in the Packaging Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Tea and Pastry Mid-Autumn Festival Gifts
Tea and Pastry is a gift packaging set created for the Mid-Autumn Festival. The set holds two boxes in one package, containing black tea and Su style shortbread. The surface layout is simple and plain. An ink painting shows a tea mountain, and fine lines outline the pastry. The rubbing and ink effects add an elegant character. The packaging is made of kraft paper. The design refers to the tradition of storing tea in a clay pot, which reflects lasting affection between people. The intent is to convey friendship through a modest gift.
About Weiquan Long
I graduated from the painting major, engaged in advertising communication creative design work for 19 years, engaged in interior design work for eight years, planning art exhibition work for three years, engaged in art, design, planning and other types of related work. Now the Members of the Board of Judges of the 2019 InnoDesign Prize International Innovation and Design Competition, Deputy Secretary General of Dubai International Interior Design Competition, Director of guangzhou fine arts association. I mainly engaged in the field of service design and art.
Award Record
This recognition makes Weiquan Long a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/93966
- A' Design Award Page: https://competition.adesignaward.com/93966
- Media Showcase: https://www.designnewsroom.com/!93966
- Laureate Profile: https://designers.org/d/261343
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tea and Pastry Mid-Autumn Festival Gifts
- Function
- Mid-Autumn Festival Gifts
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Wheat, Black, Maroon and Gray
- Images
- 5
- Client
- Guangzhou zhengdian advertising co. LTD
The Recognition
- Laureate
- Weiquan Long
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #93966
Design Details
- Unique Properties
- This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
- Inspiration
- Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection". Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers.
- Research
- The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
- Challenge
- In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
- Project Duration and Location
- Guangzhou, China, 2017
- Specifications
- The bag：282mmX110mmX300mm The box：270mmX268mmX102
- Keywords
- Mid-Autumn festival, tea, cake，friendship
