Tea and Pastry Mid-Autumn Festival Gifts by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2020
Tea and Pastry Mid-Autumn Festival Gifts
by Weiquan Long
Client: Guangzhou zhengdian advertising co. LTD
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #93966The Design
About Tea and Pastry Mid-Autumn Festival Gifts
Tea and Pastry is a gift packaging set created for the Mid-Autumn Festival. The set holds two boxes in one package, containing black tea and Su style shortbread. The surface layout is simple and plain. An ink painting shows a tea mountain, and fine lines outline the pastry. The rubbing and ink effects add an elegant character. The packaging is made of kraft paper. The design refers to the tradition of storing tea in a clay pot, which reflects lasting affection between people. The intent is to convey friendship through a modest gift.
The Recognition
About the Silver A' Design Award
Tea and Pastry Mid-Autumn Festival Gifts is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Tea and Pastry Mid-Autumn Festival Gifts is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Tea and Pastry Mid-Autumn Festival Gifts is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Creative Brand and Packaging Design Services
We specialize in strategic brand communication and packaging design that connects emotionally with audiences. With over 19 years of experience and international recognition, we transform brand stories into compelling visual experiences that elevate market presence and drive consumer engagement.
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Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
- Dimensions & Packaging
- The bag：282mmX110mmX300mm
The box：270mmX268mmX102 - Tags
- Mid-Autumn festival, tea, cake，friendship
- Production Technology
- Kraft paper,
- Design Challenge
- In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
- Research
- The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
- Inspiration
- Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers. - Project Duration
- Guangzhou, China, 2017
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