Skip to content

Press Release

DesignNewswire · COMO, Italy ·

Xinwanxin Noodles Restaurant by Tiao Ouyang Is Granted the Silver A' Design Award in Interior Space and Exhibition Design

Tiao Ouyang honored for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ Xinwanxin Noodles Restaurant by Tiao Ouyang, designed for Oytt Design, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Xinwanxin Noodles Restaurant

Xinwanxin Noodles is a restaurant interior located on the historic Nanchang Street in Wuxi. The project covers 380 square meters. The entrance keeps traditional regional features such as white walls, black tiles, bracket arches and upturned eaves. Open wooden windows and two glass doors bring sunlight into the interior. The first floor lobby uses the original glass patio of the old house, combined with glass and wood grilles that divide the space while adjusting the light. Display, retail, kitchen and seating areas are reorganized to support a self-service dining model.

About Tiao Ouyang

Tiao Ouyang, well-known interior designer, founder of OYTT Design. In recent years, she has won many awards for interior design at home and abroad. Her works always adhere to the people-oriented design concept and advocate aesthetic and practical coexistence. Through the thinking mode of architecture to interpret the spatial relationship in depth, she strives to integrate the artistic nature of appearance with the the technical nature of inside, so as to achieve the ultimate goal of living life.

Award Record

This recognition makes Tiao Ouyang a winner of 2 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project
Xinwanxin Noodles Restaurant
Function
Restaurant
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Black, Saddle Brown, Dark Slate Gray, Dark Olive Green and Gray
Images
5
Client
Oytt Design

The Recognition

Laureate
Tiao Ouyang
Country
China
Recognition
Silver A' Design Award
Edition
2019 - 2020
Design ID
#95964

Credits

Team
Jiahui Zhu, Yun Yao, Jin Chen, Danfeng Zhou and Yang Li
Image Credits
Photographer Yiyin Xu, Dining Area, 2019.; Photographer Yiyin Xu, Dining Area 2, 2019.; Photographer Yiyin Xu, Dining Area 3, 2019.; Photographer Yiyin Xu, Hall, 2019.; Photographer Yiyin Xu, Dining Area 4, 2019.

Design Details

Unique Properties
This case is a famous flagship restaurant with a history of 100 years. According to the regional characteristics, the designer combines modernist architectural thinking in the process of conception, trying to break away from the stereotype and break through the established model by means of design, so that the traditional catering brand can innovate under the background of the times.
Inspiration
As an inheritor of Wuxi intangible cultural heritage, the owner has a strong demand for the brand upgrading and image display. The door head retains the original ecological features of the the southern region of the Yangtze River along the ancient canal, such as the white wall, black tile, bucket arch and upturned eaves. The silver wire noodles and the sweet rice wine are the signboard features of the restaurant. The designer transforms abstract concepts into perceptible spatial image.
Research
In the center of Wuxi city with many high-rise buildings, the gentle and ancient Nanchang Street is a fascinating soul destination. It is known as "the out-of-print place of the ancient canal culture with the original ecological features of the southern region of the Yangtze River". Xinwanxin Noodles is located here, the designer combines modernist architectural thinking in the process of conception, according to the regional characteristics.
Challenge
The artistic treatment of the structure is also a key point in the design and planning of this case. The first floor lobby utilizes the original glass patio of the old house, which combines glass and wood grille, and has the function of separating without shading and adjusting the light. The visual changes produced by the interlacing of virtual and real make the diners have a sudden and open feeling to the space when they are walking.
Realization and Technology
The open wooden windows and two glass doors can bring sunlight into the interior, but also add modern sense of elegance to the original rough and mottled architectural appearance, making the whole restaurant appropriately integrate into the existing space atmosphere of the ancient street. The design of the interior space is as rich as possible to explore. That is, selectively retain, but not deliberately emphasize the sense of mystery and vicissitudes.
Operation and Interaction
In order to subvert the public's old impression of centuries-old restaurant and lay a solid foundation for the development of the young market, this case changed the original traditional management mode, upgraded to a new of self-service catering model, and added a new retail area.
Project Duration and Location
The project started in January 2019 in Wuxi and finished in February 2019 in Wuxi.
Specifications
The project covers a total of 380 square meters. The functions of display, sale, kitchen operation and guest seat are mixed and reorganized to fully understand the integrated design of brand spirit, to express and influence the various possibilities of products and space, space and people, people and people, so that customers can enjoy all kinds of experiences while entering and leaving the restaurant.
Keywords
Interior, Commercial, Restaurant, Noodles Museum, Natural, Simple, Cultural, OYTT Design

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate