Press Release
Sun Linlin and Zhou Jingkuan Receives the Bronze A' Design Award for Be Er Xiang Twelve Constellations Sunflower Seed Packaging in Packaging Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Sun Linlin and Zhou Jingkuan for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Be Er Xiang Twelve Constellations Sunflower Seed Packaging by Sun Linlin and Zhou Jingkuan, designed for Be Er Xiang, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Be Er Xiang Twelve Constellations Sunflower Seed Packaging
Be Er Xiang Twelve Constellations is a sunflower seed packaging design created for a new brand. The container is made of tinplate with an inner plastic bag, and the graphics are produced with four-color printing. Each package measures 100 millimeters in diameter and 150 millimeters in height. The illustrations combine the twelve constellations with sunflower motifs. The constellation theme was chosen because it is a familiar subject among young people. The aim is to give the new brand a distinct look and to attract young consumers.
About Sun Linlin and Zhou Jingkuan
Zhou Jingkuan is a packaging designer, his usual main job is to design tobacco, wine, food packaging. He believes that the goods like a person, the quality of the product is the soul, and the packaging is a coat, a beautiful coat can cause others to the goodwill, and thus to understand the quality of this product, it will increase the better goods consumption. He has won numerous design awards: 15 Pentawards, 3 Dieline awards, 20 Red Dot awards, and 25 iF design awards.
Award Record
This recognition makes Sun Linlin and Zhou Jingkuan a winner of 6 A' Design Awards. The awards span the editions from 2016 - 2017 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/99436
- A' Design Award Page: https://competition.adesignaward.com/99436
- Media Showcase: https://www.designnewsroom.com/!99436
- Laureate Profile: https://designers.org/d/164914
- Further Information from the Laureate: http://www.zuoheyou.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Be Er Xiang Twelve Constellations Sunflower Seed Packaging
- Function
- Sunflower Seed Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gray, Goldenrod, Brown, Linen and Dim Gray
- Images
- 5
- Client
- Be Er Xiang
The Recognition
- Laureate
- Sun Linlin and Zhou Jingkuan
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99436
Credits
- Team
- Zhou Jingkuan, Sun Linlin and Cai Dali
- Image Credits
- Sun Linlin and Zhou Jingkuan, 2019
Design Details
- Unique Properties
- This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
- Inspiration
- In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
- Research
- A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
- Challenge
- Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
- Realization and Technology
- Tinplate, plastic bag, four-color printing.
- Project Duration and Location
- The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
- Specifications
- Diameter: 100mm, height: 150mm
- Keywords
- Twelve constellations, BE ER XIANG, packaging
