Be Er Xiang Twelve Constellations Sunflower Seed Packaging by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Sunflower Seed Packaging by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Packaging Design Competition Category.

BronzePackaging· 2020

Be Er Xiang Twelve Constellations Sunflower Seed Packaging

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

Bronze A' Design Award Winner in Packaging Category

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Verified Award Winner

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Colors

The Design

About Be Er Xiang Twelve Constellations Sunflower Seed Packaging

Be Er Xiang Twelve Constellations is a sunflower seed packaging design created for a new brand. The container is made of tinplate with an inner plastic bag, and the graphics are produced with four-color printing. Each package measures 100 millimeters in diameter and 150 millimeters in height. The illustrations combine the twelve constellations with sunflower motifs. The constellation theme was chosen because it is a familiar subject among young people. The aim is to give the new brand a distinct look and to attract young consumers.

The Recognition

About the Bronze A' Design Award

Be Er Xiang Twelve Constellations Sunflower Seed Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Be Er Xiang Twelve Constellations Sunflower Seed Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Be Er Xiang Twelve Constellations Sunflower Seed Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: WarmSymmetry: HorizontalBackground: Left and Right

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019