Press Release
Shadi Al Hroub Receives the A' Design Award for Lazord Cafe in Packaging Design
Shadi Al Hroub recognized for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Lazord Cafe by Shadi Al Hroub, designed for Gate 10 LLC, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Lazord Cafe
The encompasses simple logo, stationery, coffee cup, and extends to broader brand identity programmes that include interior design detail. These effectively play with colour, form and type, and work in high quality material detail and finishes. Lazard concept built on the meaning of the Lapis Lazuli stone, also known as “Lazard” in Arabic. As the namesake of the stone, known throughout Arab history representing wisdom and truth and sustaining the powerful royal blue color, Lazard Café is a majestic concept specially designed to bring Oman's Arabic taste.
About Shadi Al Hroub
I am an award-winning creative director and leader with over 17 years of experience and 9 years of research in branding. I have received 45 international awards at the prestige level from around the world, cementing my status as a true expert in my field. With an extensive background in creative direction, packaging design, and branding, as well as multimedia, I have had the privilege to work with some of the most innovative brands and organizations worldwide.
Award Record
This recognition makes Shadi Al Hroub a winner of 7 A' Design Awards. The awards were granted between the 2013 - 2014 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/99992
- A' Design Award Page: https://competition.adesignaward.com/99992
- Media Showcase: https://www.designnewsroom.com/!99992
- Laureate Profile: https://designers.org/d/112067
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Lazord Cafe
- Function
- Cafe
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Cadet Blue, Teal, Steel Blue and Light Gray
- Images
- 5
- Client
- Gate 10 LLC
The Recognition
- Laureate
- Shadi Al Hroub
- Country
- United Arab Emirates
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99992
Credits
- Image Credits
- Creative Director: Shadi Al Hroub
Design Details
- Unique Properties
- A coffee shop in the heart of musandam governor. The coffee shop that serves the omani arabic coffee and the omani halwa as main the main menu item plus other beverages with a touch of the halwa flavor aside with the snake. This ancient rock is an aggregate of several minerals.
- Inspiration
- Lazord is one of the most sought after stones in use since man's history began. Its deep, celestial blue remains the symbol of royalty and honor, gods and power, spirit and vision. It is a universal symbol of wisdom and truth.
- Research
- For thousands of years, lapis has been fashioned to show off its rich, dark color. Typically, lapis used in jewelry has been cut into cabochons, beads, inlays, and tablets. But lapis lazuli’s use has never been limited to jewelry alone. It’s also a popular carving material. Throughout its history, lapis has been fashioned into practical objects, including game boards, bowls, dagger handles, hair combs, and amulets. much as they prized other blue gems like sapphire and turquoise.
- Challenge
- Combines several elements to create an exquisite the style that represents all the aspects of the represent wisdom experience.
- Realization and Technology
- Innovation paper materials to the commoditization of the new cafe product, process, and services in healthy, nutritious offerings that are not only enticing, accessible, exciting, and unique, but also sustainable.
- Operation and Interaction
- Historians believe the link between humans and lapis lazuli lazord stretches back more than 6,500 years. The gem was treasured by the ancient civilizations of mesopotamia, egypt, china, greece, and rome. They valued it for its vivid, exquisite colour, and prized it asIt is not an expensive stone, but truly fine material is still rare.
- Project Duration and Location
- Finished in Nov 2019 in Muscat, Oman
- Keywords
- Lazord, Package, Food, Truck, Creative, Design, Innovation
