Iron Packaging Design · 2020
Lazord Cafe
- A' Design Award 2020 Iron Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Gate 10 LLC
- Estimated Number of Design Views: 31,007
- Verification code 0E51D52783 · Verify this award
About Lazord Cafe
The encompasses simple logo, stationery, coffee cup, and extends to broader brand identity programmes that include interior design detail. These effectively play with colour, form and type, and work in high quality material detail and finishes. Lazard concept built on the meaning of the Lapis Lazuli stone, also known as “Lazard” in Arabic. As the namesake of the stone, known throughout Arab history representing wisdom and truth and sustaining the powerful royal blue color, Lazard Café is a majestic concept specially designed to bring Oman's Arabic taste.
Press Kit
- Unique Properties
- A coffee shop in the heart of musandam governor. The coffee shop that serves the omani arabic coffee and the omani halwa as main the main menu item plus other beverages with a touch of the halwa flavor aside with the snake. This ancient rock is an aggregate of several minerals.
- Dimensions & Packaging
- Several sizes
- Tags
- Lazord, Package, Food, Truck, Creative, Design, Innovation
- Production Technology
- Innovation paper materials to the commoditization of the new cafe product, process, and services in healthy, nutritious offerings that are not only enticing, accessible, exciting, and unique, but also sustainable.
- Design Challenge
- Combines several elements to create an exquisite
the style that represents all the aspects of the represent wisdom experience. - Project Duration
- Finished in Nov 2019 in Muscat, Oman
- Operation Flow
- Historians believe the link between humans and lapis lazuli lazord stretches back more than 6,500 years. The gem was treasured by the ancient civilizations of mesopotamia, egypt, china, greece, and rome. They valued it for its vivid, exquisite colour, and prized it asIt is not an expensive stone, but truly fine material is still rare.
- Research
- For thousands of years, lapis has been fashioned to show off its rich, dark color. Typically, lapis used in jewelry has been cut into cabochons, beads, inlays, and tablets. But lapis lazuli’s use has never been limited to jewelry alone. It’s also a popular carving material. Throughout its history, lapis has been fashioned into practical objects, including game boards, bowls, dagger handles, hair combs, and amulets. much as they prized other blue gems like sapphire and turquoise.
- Inspiration
- Lazord is one of the most sought after stones in use since man's history began. Its deep, celestial blue remains the symbol of royalty and honor, gods and power, spirit and vision. It is a universal symbol of wisdom and truth.
- Image Credits
- Creative Director: Shadi Al Hroub
- Patents
- Shadi Al Hroub
Colors of Lazord Cafe
Design Interview about Lazord Cafe
A coffee shop in the heart of musandam governor. The coffee shop that serves the omani arabic coffee and the omani halwa as main the main menu item plus other beverages with a touch of the halwa flavor aside with the snake. This ancient rock is an aggregate of several minerals.
To reflects of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, affluence, material wealth and extravagance.
As a winning design I attend to expand it as much as possible from gallery to social events, and show case the design to my current and future clients.
To come up with the concept, around two weeks, the first week spend on research and sketches and the second was to develop the idea.
Well, Each of us is responsible for protecting the company’s interests, As creative director my duties was to blow clients mind, therefore I have to do what i'm good with.
The design was produced for a client considering the huge budget of the company as investment firm.
Frankly, the client challenge us to create one shot award winning design, even he already own design agency. So I accepted the challenge and we sold it to him.
Thinking of simplicity of the concept match my model of simple is beautiful.
tourists and local people
Simplicity of the concept.
Lazord is one of the most sought after stones in use since man's history began. Its deep, celestial blue remains the symbol of royalty and honor, gods and power, spirit and vision. It is a universal symbol of wisdom and truth.
Adobe Creative Cloud tools.
Historians believe the link between humans and lapis lazuli lazord stretches back more than 6,500 years. The gem was treasured by the ancient civilizations of mesopotamia, egypt, china, greece, and rome. They valued it for its vivid, exquisite colour, and prized it asIt is not an expensive stone, but truly fine material is still rare.
Well, I work remotely with team based in Oman, so they meet the clients to reflect what they looking for, then I do my part and back to them for presented to the clients again.
In design field, technology is major aspects in any design, but this particular one was only 25%.
For thousands of years, lapis has been fashioned to show off its rich, dark color. Typically, lapis used in jewelry has been cut into cabochons, beads, inlays, and tablets. But lapis lazuli’s use has never been limited to jewelry alone. It’s also a popular carving material.
Throughout its history, lapis has been fashioned into practical objects, including game boards, bowls, dagger handles, hair combs, and amulets. much as they prized other blue gems like sapphire and turquoise.
I know this award from 2014, Its the best award ever that reflect the glory of design and the designers, therefore the effort i did in the design process was worth it to see it shine in such award.
For me every day I must learn something new or inspired by other shapes around us, this design helped me to focus on little things.
Thank you, well done is better than well said
Grand Interview about Lazord Cafe
The Lapis Lazuli stone represents wisdom, truth, and cultural richness. Its use in Lazord Cafe's identity provided a bridge between ancient heritage and modern storytelling. I infused its historical symbolism into every design element—creating a brand that narrates the story of Oman’s cultural elegance while connecting with contemporary audiences.
The royal blue palette is directly inspired by the vibrant hues of Lapis Lazuli and Oman’s azure coastline. I aimed to evoke a sense of luxury and serenity, essential for the cafe's ambiance. This choice was enhanced with golden accents, symbolizing opulence and tradition, ensuring the palette aligned with both cultural significance and modern aesthetics.
Balancing tradition and modernity was central. I immersed myself in Omani culture—exploring its coffee rituals, halwa preparation, and Musandam's unique identity. This informed the integration of intricate traditional motifs within a minimalist framework, creating a design that respects heritage while appealing to a global, design-conscious audience.
Sustainability was a priority in packaging design. We sourced recyclable materials that echo the textures of Lapis Lazuli and Omani craftsmanship. Advanced printing techniques ensured premium quality without compromising eco-conscious values, aligning the aesthetic with Lazord’s brand ethos of timeless elegance and responsibility.
Consistency across touchpoints required meticulous planning. From the logo’s geometry inspired by Arabic patterns to the menu design and interior decor, every element echoed the Lapis Lazuli theme. Overcoming this challenge meant constant collaboration and iterations to harmonize heritage-inspired visuals with contemporary applications.
Typography bridges tradition and innovation. I blended elements of classical Arabic calligraphy with clean, sans-serif fonts. This duality reflects the cafe’s identity as a space where past and present coexist, creating typefaces that speak to both local and global audiences.
My international branding experience guided strategic decisions—positioning Lazord Cafe as a cultural ambassador. Drawing from global trends in hospitality branding and my deep understanding of cultural storytelling, I created a brand that resonates universally while staying rooted in Omani authenticity.
Translating the brand into interior design was a holistic process. Lapis Lazuli’s geometry and colors inspired wall patterns, lighting, and furniture. By weaving tactile elements like stone-textured surfaces and local craftsmanship into modern spatial layouts, we crafted a harmonious, immersive environment.
Research included field visits to Musandam, interviews with locals, and cultural artifact studies. This approach ensured the designs were not only aesthetically pleasing but deeply resonant with Omani culture. International trends were then blended to ensure global relevance, making Lazord a cultural gateway for visitors.
Lazord Cafe demonstrates how design can preserve cultural narratives while embracing modernity. Its success sets a benchmark for future projects, emphasizing the value of blending authenticity with contemporary appeal. I envision this project inspiring regional designers to explore deeper storytelling in hospitality branding.