Lazord Cafe by Shadi Al Hroub is a highly esteemed winner of the very prestigious 2020 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2020
Lazord Cafe
Client: Gate 10 LLC
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #99992The Design
About Lazord Cafe
The encompasses simple logo, stationery, coffee cup, and extends to broader brand identity programmes that include interior design detail. These effectively play with colour, form and type, and work in high quality material detail and finishes. Lazard concept built on the meaning of the Lapis Lazuli stone, also known as “Lazard” in Arabic. As the namesake of the stone, known throughout Arab history representing wisdom and truth and sustaining the powerful royal blue color, Lazard Café is a majestic concept specially designed to bring Oman's Arabic taste.
The Recognition
About the A' Design Award
Lazord Cafe is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Lazord Cafe is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Lazord Cafe is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
A coffee shop in the heart of musandam governor. The coffee shop that serves the omani arabic coffee and the omani halwa as main the main menu item plus other beverages with a touch of the halwa flavor aside with the snake. This ancient rock is an aggregate of several minerals.
What has been your main focus in designing this work? Especially what did you want to achieve?
To reflects of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, affluence, material wealth and extravagance.
What are your future plans for this award winning design?
As a winning design I attend to expand it as much as possible from gallery to social events, and show case the design to my current and future clients.
Grand Interview
Your innovative integration of the Lapis Lazuli stone's rich cultural heritage into Lazord Cafe's brand identity has created a unique visual narrative - could you elaborate on how this ancient symbolism influenced your modern design choices?
The Lapis Lazuli stone represents wisdom, truth, and cultural richness. Its use in Lazord Cafe's identity provided a bridge between ancient heritage and modern storytelling. I infused its historical symbolism into every design element—creating a brand that narrates the story of Oman’s cultural elegance while connecting with contemporary audiences.
The striking royal blue color palette of Lazord Cafe seems to perfectly capture both the essence of the stone and Omani cultural elements - what inspired your specific color selection process and how does it enhance the overall brand experience?
The royal blue palette is directly inspired by the vibrant hues of Lapis Lazuli and Oman’s azure coastline. I aimed to evoke a sense of luxury and serenity, essential for the cafe's ambiance. This choice was enhanced with golden accents, symbolizing opulence and tradition, ensuring the palette aligned with both cultural significance and modern aesthetics.
Given Lazord Cafe's location in the heart of Musandam and its focus on traditional Omani coffee and halwa, how did you balance incorporating these local cultural elements while creating a contemporary visual identity that earned recognition including the A' Design Award?
Balancing tradition and modernity was central. I immersed myself in Omani culture—exploring its coffee rituals, halwa preparation, and Musandam's unique identity. This informed the integration of intricate traditional motifs within a minimalist framework, creating a design that respects heritage while appealing to a global, design-conscious audience.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A coffee shop in the heart of musandam governor. The coffee shop that serves the omani arabic coffee and the omani halwa as main the main menu item plus other beverages with a touch of the halwa flavor aside with the snake. This ancient rock is an aggregate of several minerals.
- Dimensions & Packaging
- Several sizes
- Tags
- Lazord, Package, Food, Truck, Creative, Design, Innovation
- Production Technology
- Innovation paper materials to the commoditization of the new cafe product, process, and services in healthy, nutritious offerings that are not only enticing, accessible, exciting, and unique, but also sustainable.
- Design Challenge
- Combines several elements to create an exquisite
the style that represents all the aspects of the represent wisdom experience. - Research
- For thousands of years, lapis has been fashioned to show off its rich, dark color. Typically, lapis used in jewelry has been cut into cabochons, beads, inlays, and tablets. But lapis lazuli’s use has never been limited to jewelry alone. It’s also a popular carving material. Throughout its history, lapis has been fashioned into practical objects, including game boards, bowls, dagger handles, hair combs, and amulets. much as they prized other blue gems like sapphire and turquoise.
- Inspiration
- Lazord is one of the most sought after stones in use since man's history began. Its deep, celestial blue remains the symbol of royalty and honor, gods and power, spirit and vision. It is a universal symbol of wisdom and truth.
- Project Duration
- Finished in Nov 2019 in Muscat, Oman
- Operation Flow
- Historians believe the link between humans and lapis lazuli lazord stretches back more than 6,500 years. The gem was treasured by the ancient civilizations of mesopotamia, egypt, china, greece, and rome. They valued it for its vivid, exquisite colour, and prized it asIt is not an expensive stone, but truly fine material is still rare.
- Patents
- Shadi Al Hroub
- Team Members
- Shadi Al Hroub
- Image Credits
- Creative Director: Shadi Al Hroub
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