Yellow Crane Tower Liquor

Yellow Crane Tower Liquor
by Yong Wu

• Awarded April 15, 2020
• CLIENT: Shenzhen everbright creative packaging design co. LTD
• 6.899

This design intuitively shows the Chinese Chu culture and interprets the brand appeal. Luxury bottle shape combined with unique box let people enjoy the cultural atmosphere of Chu thousand years ago. The concave and convex lines on the bottle reduce the chance of slipping and enhance the user experience. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time.