Listening to Transparency Exhibition of Sound Art

Graphic Design Award Winner.
Awarded Bronze for Good Graphics and Visual Communication Design.

Listening to Transparency Exhibition of Sound Art
by Xulei Li

  • Awarded April 15, 2020
  • CLIENT:
  • 369

Listening to Transparency was an exhibition consisted of 44 audio and visual art works. Focusing on spatialization design and using any kind of transparent materials, most of these installation art pieces convey the status of optics and ability of visual expression behind the meaning of transparency. The visual design is based on circular waves representing sound sources. The waves are of various angles and curvatures. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound.

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Listening to Transparency Exhibition of Sound Art

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Great Design by Xulei Li

Listening to Transparency Exhibition of Sound Art

Great Design by Xulei Li

Inspirational Exhibition of Sound Art Design

Listening to Transparency Exhibition of Sound Art

Inspirational Exhibition of Sound Art Design

Listening to Transparency Exhibition of Sound Art Image

Listening to Transparency Exhibition of Sound Art

Listening to Transparency Exhibition of Sound Art Image

Listening to Transparency Exhibition of Sound Art

Xulei Li

Designer of Listening to Transparency Exhibition of Sound Art


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Interview with Xulei Li on Listening to Transparency Exhibition of Sound Art

What is the main principle, idea and inspiration behind your design?
The idea of the design is based on circular waves representing sound sources. The waves are of various angles and curvatures. They take on a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. In terms of the type style, the title of the exhibition, in both Chinese and English, is inserted throughout the circular sound waves. The Chinese text is in traditional font Song, carrying an aura of China. The text is in gradual change of blue, emphasizing the transparent and mysterious vibe of the exhibition. The overall colors of the poster are orange and blue, matching the main colors of France’s National Flag, symbolizing the cultural communication between China and France. Regarding the print technology, I separate the textual elements and circular “sound waves” elements. The text is silk-screen printed on transparent PVC material in gradual changing dot grid. The circular “sound waves” are printed on paper. The two layers will combine into one complete key visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into the world of sound.
What has been your main focus in designing this work? Especially what did you want to achieve?
Find the balance between GRAME and Shanghai Minsheng Modern museum's design requirements. Try to understand the exhibition's spirit and deliver it accurately.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
Observe the content of the exhibition and the elements that the exhibition wants to present. It was commissioned.
What made you design this particular type of work?
The work’s inspiration is based on my understanding of the exhibition.
What sets this design apart from other similar or resembling concepts?
The name of the exhibition is obtained by summarizing the characteristics of the work and discussing with the curator. The exhibition consisted of 44 audio and visual art works by 26 artists. Focusing on spatialization design and using any kind of transparent materials, most of these installation art pieces convey the status of optics and ability of visual expression behind the meaning of “transparency.” Combining art pieces of videos, music, installations, and programming, the exhibition rendered the intangible and penetrating features of “sound.”
What is the most unique aspect of your design?
Good at using the right materials to make the design more recognizable.
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
Relying on the analysis of the visual experience of the museum's audience, the design direction is obtained: the clear information transmission and the simple visual style are more popular with the public.

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