Cusqueña Packaging Design

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Cusqueña Packaging Design
by Guillermo Dufranc

  • Awarded April 15, 2016
  • CLIENT: Cusqueña
  • 12.893
Being the most important beer of Peru, Cusqueña wanted to embody their national ADN on their brand and packaging design. The challenge consisted on a thoughtful redesign to express the local Inca identity on every inch of the package. Thus, the logo badge was personalized with a slight detail to resemble the 12 angles stone, a famous piece of the Machu Pichu architecture.

Being the most important beer of Peru, Cusqueña wanted to embody their national ADN on their brand and packaging design. The challenge consisted on a thoughtful redesign to express the local Inca identity on every inch of the package. Thus, the logo badge was personalized with a slight detail to resemble the 12 angles stone, a famous piece of the Machu Pichu architecture.

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Good  Design

Cusqueña Packaging Design

Good Design

Great Design by Shunji Yamanaka & fuRo

Cusqueña Packaging Design

Great Design by Shunji Yamanaka & fuRo

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Cusqueña Packaging Design

Inspirational Mobility Robot Design

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Cusqueña Packaging Design

CanguRo Mobility Robot Image

Cusqueña Packaging Design

Cusqueña Packaging Design

Guillermo Dufranc

Designer of Cusqueña Packaging Design


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