Chinese Zodiac Red Packets

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Chinese Zodiac Red Packets
by Yuanyuan Wu

  • Awarded April 15, 2019
  • CLIENT: GoChina
  • 3.109
The Chinese red packet tradition is about the reciprocity of giving and receiving. It’s a gesture of goodwill, that builds relationships among family and friends. 2019 is the Chinese Zodiac Year of the Pig - the animal that represents luck, good fortune, wealth, honesty and general prosperity. Its iconic design style merges Chinese festive elements with both abstract and figurative geometric shapes and bold colours inspired by the Nordic landscape and the fantastic designs of plant stems, petals, shells and snowflakes that are found in nature.

The Chinese red packet tradition is about the reciprocity of giving and receiving. It’s a gesture of goodwill, that builds relationships among family and friends. 2019 is the Chinese Zodiac Year of the Pig - the animal that represents luck, good fortune, wealth, honesty and general prosperity. Its iconic design style merges Chinese festive elements with both abstract and figurative geometric shapes and bold colours inspired by the Nordic landscape and the fantastic designs of plant stems, petals, shells and snowflakes that are found in nature.

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Good  Design

Chinese Zodiac Red Packets

Good Design

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Chinese Zodiac Red Packets

Great Design by Shunji Yamanaka & fuRo

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Chinese Zodiac Red Packets

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Chinese Zodiac Red Packets

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Chinese Zodiac Red Packets

Chinese Zodiac Red Packets

Yuanyuan Wu

Designer of Chinese Zodiac Red Packets


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