American Red Indian Chief Sterling Silver Ring

Jewelry Design Award Winner.
Awarded Iron for Good Jewelry, Eyewear and Watch Design.

American Red Indian Chief Sterling Silver Ring
by Andrew Lam

  • Awarded April 15, 2019
  • CLIENT: AlteJewellers
  • 834

This piece feature the iconic image of the Red Indian Chief, inspired by real life Native American Indian Chief, Sitting Bull whose prophetic vision foretold the defeat of the 7th Cavalry. The ring captures not only the details of the icon, but exemplify its spirit and leadership. Carefully crafted to show the beautiful culture of the indigenous American. The feathers on the headdress is designed to wrap around your knuckle so it will fit comfortably on your finger, despite its pronounced appearance.

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American Red Indian Chief Sterling Silver Ring

Good Design

Great Design by Andrew Lam

American Red Indian Chief Sterling Silver Ring

Great Design by Andrew Lam

Inspirational Sterling Silver Ring Design

American Red Indian Chief Sterling Silver Ring

Inspirational Sterling Silver Ring Design

American Red Indian Chief Sterling Silver Ring Image

American Red Indian Chief Sterling Silver Ring

American Red Indian Chief Sterling Silver Ring Image

American Red Indian Chief Sterling Silver Ring

Andrew Lam

Designer of American Red Indian Chief Sterling Silver Ring


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Interview with Andrew Lam on American Red Indian Chief Sterling Silver Ring

What is the main principle, idea and inspiration behind your design?
For this American Native Red Indian Chief Ring design, it is mainly a challenge for myself. I happen to look at some old molds in my previous workshop, I accidently come accross a Red Indian Chief ring. It actually remind me that I have seen a few attempts of it by different craftmen and I will say they look more like symbols/statue of Red Indian Chief. From there, I will like to attempt my interpretation.
What has been your main focus in designing this work? Especially what did you want to achieve?
I did some background research and notice how lushful the feathers on their headgear were. And how it is the icon symbol yet it has to be play down due to the physical constrain, the feathers have to shorten a lot to fit into a ‘normal’ size ring. So I spend quite a bit of time and did quite a few prototyping just to test the feathers positioning. Today I am proud to share that I not only manage to retain the feathers in its intent length but I am able to wrap them comfortability around the wearers knuckle.
How long did it take you to design this particular concept?
The design and sculpturing took about 3-4 days. The time consuming part is the 3D printing and physical testing the shape against actual fingers. Together with the iteration which I think totally it is about 2 weeks.
Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
At the moment, it is only sell through our online store at www.etsy.com/shop/Altejewellers. But we welcome any interested party to contact us if they will like to carry this product.
Who is the target customer for his design?
I see this ring as unisex. I have a lot of complement from ladies when I am actually wearing one myself. I believe because it really stand out as a ring. Need not target to audience that appreciate American Native Culture. It is target towards audience that generally prefer loud statement rings that can be a conversational piece.
What sets this design apart from other similar or resembling concepts?
As mention, the similar attempts usually looks more like American Native totem. I am attempting a more realistic attempt which I believe can draw more interest.
What is the most unique aspect of your design?
The authentic Native American headgear that wrap around your knuckle comfortably.
What is the role of technology in this particular design?
I believe the digital sculpturing tools help to speed up the iteration tremendously.
What are some of the challenges you faced during the design/realization of your concept?
How to incorporate the iconic feathery headgear of Native American which most previous attempt by other craftmen simplify instead for design convenience. It really pay off as this piece that I design gather attention I believe where that other craftmen play down.
How did you decide to submit your design to an international design competition?
I have a few industry associate actually suggested I should try for competition which I never thought of as I still consider as a newbie in the Jewelry industry. But when I happen to see the calling for entry for A’Design Award competition online, I thought might as well and here I am.
What did you learn or how did you improve yourself during the designing of this work?
Other might see it as weakness or limitation in the subject (the feathery headgear) but a good designer should view it in other prospective and attempt to solve the problem sincerely rather try to avoid.

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