Design Interview
C'YiShu Corporate Identity · 3 questions
Dominated by architectural interior design, C'YISHU combines piano education with the concepts of Ruler and Sense of Space, aiming to build itself into a studio of diverse spaces for design, piano, coffee, and furniture.
What is the main principle, idea and inspiration behind your design?
Dominated by architectural interior design, C'YISHU
combines piano education with the concepts of Ruler
and Sense of Space, aiming to build itself into
a studio of diverse spaces for design, piano, coffee, and furniture.
What has been your main focus in designing this work? Especially what did you want to achieve?
We have finished the customization
of the unique symbol for C'YISHU,
and by filling in the auxiliary graphics
representing multiple business forms,
the logo is an overall and systematic visual symbol
instead of a simple logo.
A variety of graphics accomplish
the production of a rich,complete and
unique brand system, easy to
remember and spread.
What is the most unique aspect of your design?
We have been weighing the use of
different graphicsto represent
corresponding business forms,
making repeated trials on the use of
stripes of various thickness and gradient,
and trying to obtain the effect of
detail control as desired.
