Interviews with Weiquan Long

This is an exhibition focusing on Chinese opera works. The author uses the theme of "Sound Outside the Picture" to express his hobby for opera in the language of painting. The design is inspired by the theme of "Sound Outside the Picture". Art, we use lines on the font to express the artistic conception outside the painting, express the heart of the art, and at the same time use the colors of oil painting to show the colorful mirror image of opera and dance.

The main point is to express the sound through the font design of "Sound Outside the Picture", express the singing in the stage performance, and express the inner voice and viewpoint of the art author.

currently there is not

It took two weeks from concept to font design, and poster and book design took about three weeks.

This inspiration was when we set the theme of the exhibition "Sound Outside the Picture". I already decided to design it this way, because designing the font into a form that can sound, expressing sound visually is a very interesting challenge.

I have thought about producing some products with the artist, but it has not yet been realized.

Because I am also a curator (art exhibition), I have the opportunity and like to participate in the visual design of this art exhibition.

Japanese design works have a profound influence on me.

Artists and collectors

I think it is the display of font design and the cultural connotation of Chinese opera.

From the artist himself, I want to express his love and expression of Chinese opera culture.

Computer software, AI PS, etc.

In the design, the book binding process is used, the sound font outside the painting penetrates the paper through the aurora, the color of the title page is seen through the cover, and the concept of sound outside the painting is expressed in form.

I design with my design team, they are familiar with book printing and binding.

Realize the font design and viewpoint of "sound outside the painting" through book binding

Font size, font lines, and the ratio of the thickness of the penetrating paper are very important to convey the visual sense of the font design on the cover.

I hope more people will recognize Chinese cultural design

Through the process of this work, I learned that everyone has their own inner thoughts, but to express their own content, someone writes through decades of hard work, focusing on their field, ingenuity, and practicing themselves .

I graduated from Guangzhou University with a major in arts and crafts (junior college) and a major in oil painting from South China Normal University (undergraduate). I am both a designer and an artist. Have been working between the two. Artists serve the spirit of self, and designers serve the needs of all sectors of society.

Our company mainly consists of three major business forms: cultural communication, advertising strategy and space design.

Design, a process envisaged through reasonable planning, careful planning, and through various forms of feeling. It serves society, economy, and all walks of life. After analyzing and understanding the comprehensive information of market, industry, function, consumer demand, etc., design the corresponding products, vision, space, image, etc., and then put them into the corresponding market.

Simple and not simple design works. The simpler, the more advanced.

Apple's visual and product design, it is to design products from the perspective of consumer experience, comprehensive consideration of design from the perspective of science, function, shape, vision, and interaction.

My first design client was Wuyang Honda Motorcycle Advertising Visual Design.

Design changes according to the development needs of the social era, and it is applied in different industries. Therefore, different materials, technologies and platforms are also required.

Whenever I chat with people, new ideas keep coming up. At the same time, when the design works are approved by the market and consumers.

Creative innovation, interactive experience design is more suitable for this era.

Anxiety when the design origin is not resolved, comfort when the design creativity is presented, and happier and more positive inspiration when the design is recognized by customers and consumers

Successful satisfaction, pride.

When business value brings benefits to customers, user satisfaction is the design of results.

To evaluate the quality of a design work, in addition to objective evaluation, and to meet all standards and be accepted and loved by the public, and the work must have very good details. Then there is the embodiment of commercial value, which is a judgment of comprehensive factors, but the commercial value of users is the final factor.

As we all know, society is the soil of design, and design that breaks away from society cannot finally go on. Therefore, for every designer, social responsibility is a necessary quality. Think from the perspective of consumers, serve the social economy, and promote the development of the social industry.

I think the future development of design is innovation, and the essential idea of ​​design is innovation, and innovation also promotes the future of design.

My exhibition (personal art exhibition) in 2017, I hope that there will be an opportunity to hold an exhibition in the next 5 years, and I hope that I can hold my own design exhibition in 10 years.

My design inspiration comes from life experience. I think innovation is inseparable from my own life experience. I like new things and always use new things to stimulate my creativity. I hope my creativity will not age.

I really like the kiss principle, keep it simple and stupid. Simplicity is beauty. My design method is to explore core strategies from the information of complex markets, industries, consumers, and functional requirements, to find the origin of design and simplify things Or more optimized, presenting the future through design.

I live in Guangzhou, China. I like Chinese culture and Oriental culture. But Eastern culture is sometimes too euphemistic, and there is no opening and directness of Western culture. Therefore, we are accustomed to open and expand the design of communication.

Various ways of cooperation.

Excellent independent company or designer.

First collect market information, analyze and sort out the direction, then refine the design ideas, propose execution methods, and then design.

There are currently no satisfactory design projects

Keep thinking about design work

Only hard work keeps going. Courage to draw inspiration.

Positive: Continuous pursuit of innovative design

Negative: too single field, sometimes unable to deal with matters from multiple angles objectively.

Keep it simple and stupid, kiss principle.

curiosity

A pencil opens the brain hole, such as Photoshop, Illustrator, etc.

Separate different projects or daily affairs into different time periods, and deal with different affairs in different time periods.

The time required varies according to the project.

Who is the consumer? Consumer habits? Functional Requirements? Design purpose and other issues.

Every experience is very important, and working with different people is a self-learning experience.

All walks of life

Simple, because the simpler the more advanced

Hope to build an excellent team and serve more quality customers

Via id: Jacklong@163.com email or WeChat Jack-longweiquan