Interviews with 7654321 Studio

After graduating from junior high school, I didn't enter high school and wanted to learn art. So my sister helped me choose a five-year college of art and asked me "want to be a teacher?", And I answered "absolutely impossible". She said, "Then you can only choose art design classes." In fact, I didn't understand what art design was at first, and thought to myself, "Don't I want to learn art?" On the first day of entering the school, I saw the sisters in the etiquette department were super-right, and then I was relieved to read for five years! In the end, he succeeded in his studies and became a designer after graduation.

Each project has its own particularities and cannot be generalized.

Finding a pair of creative ideas, and using the right technique to achieve, when the work finally presents on the ground, you will get a full sense of happiness.

Food and music

Music covers hearing, and food covers smell and taste, all of which allow me to experience the same order as they are in the process of enjoying the beauty.

Do a good design, then cook, and then make music.

If you work hard, you will stand out.

If you work hard, you will stand out.

Wake up naturally at noon, go to the market to buy food, cook for yourself, and do hygiene The movie ended with a few drinks at a frequented Lounge Bar, then went to an underground electronic music scene to dance, and finally went home to sleep well.

I don't think design needs trends. Just like fashion, fashion doesn't need to be popular.

Reasonable

When all aspects of the design and myself are ready, all the details are logical and just right.

Brand image of own studio

Sagmeister 「he is still alive」

I live in China, but I still yearn for the customs of Paris, France and Kyoto, Japan, and they have the ultimate heritage of romance and freedom.

Oriental culture and modern aesthetics are organically combined.

In our spare time outside of serving commercial projects, we work with architects and space designers to build public facilities.

Cheer yourself up to let others know how good I am, and I can't think of the third benefit.

The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu".

Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.

One month

I decide to pursuit an inspiration.

My design being produced and used by another company.

It is excellent customer demand, so I have room to play.

Design in all fields.

High-end people who are interested in tea.

The degree of fit between calligraphy and product and packaging.

The 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea.

The use of calligraphy.

My team and I like to study packaging box design and material technology everyday, and combine our design with suitable box shape and material technology to show what the product should look like and temperament.

Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.

The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.

On the one hand is self-confidence in the work, on the other hand is to spread traditional Chinese culture.

Communication with packaging production plants is more professional.

Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture.

The Chinese ritual culture is harmoniously reflected in the works.

One month

I decide to pursuit an inspiration.

My design being produced and used by another company.

It is excellent customer demand, so I have room to play.

Design in all fields.

High-end people who are interested in tea.

The unique meaning of the word "WU", the use of brass coins and tassels, and the fusion of several elements with boxes and products.

"Wu" word comes from "Wei Wu Zhi Zu” word which first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.

Use the square hole in the middle of the ancient coin to make "口" word side, up, down, left, right share a "口" word side, from the right down to read is "Wei Wu Zhi Zu", from the top to the right to read is "Wu Wei Zhi Zu".

My team and I like to study packaging box design and material technology everyday, and combine our design with suitable box shape and material technology to show what the product should look like and temperament.

Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.

The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.

On the one hand is self-confidence in the work, on the other hand is to spread traditional Chinese culture.

Communication with packaging production plants is more professional.

China Fujian Children's Vocational College of Art Design.

I am a graphic designer. In the future, I want to do product design, industrial design, space design, architectural design, clothing design ... I also want to be a chef and musician ...

Cheer yourself up every day when you wake up.

There is no standard.

Problem-solving design

Good things are needed in life, and good things need good design.

I want to design the most authentic design for everyone.

Use your brain, your heart, and your hands.

I don't know.

Logo design, packaging design, product design.

Design in life, live in design.

Go to be a cook.

Design is strategic thinking.

I and my friends who support me in designing.

My firm heart

Various garbage designs in the society have caused me a lot of misunderstandings when I just started designing.

Be generous

A lot, I will post again in the future.

Join AGI. Then the design world was launched and when the chef went, it was mixed with Michelin. Make music to go …

I don't know.

Use the right way to solve the right problem.

Manage a five-person design studio. In order to make money, I must be excited every day. Everyone in my team must be excited. Otherwise, designing in China will not make a few dollars.

Any project that meets excellent customers is interesting.

In China, designers can now be respected, and design works can be satisfied.

More and more sincere.

varies from one month to six months

Not necessarily, each project has its own particularity.

It is possible

Ai, Ps, C4d, Ae, Lr, Mac

People who produce temperature, touch, emotion and emotion

Wow! How was this designed?

Jealous! Why didn't I design it!

Me and my team, I believe

Super Finishing by Sato Koshiwa

one step at a time

Wizards of primitive society

No effort in vain, no money in vain

Black, South Pacific islands, tropical fruits and seafood, autumn, watching the sunset, listening to music, dancing

A female client came to me for a project, but later the project was not completed and became my girlfriend.

Use sensitivity to find everything you want in life.

I was a fool at that time.

I don't like the future.

Cannot enter high school, studied art, and finally chose design, and finally fell in love with design.

My studio is called 7654321studio.

No favorite

When you calm down

Comprehensive consideration, make a reasonable design

Happy, unhappy, happy, unhappy, happy ...

Excitement

perseverance

Doing your own good is doing your duty

Change life

I have never held an exhibition.

To feel life, you can get it.

There is no style, what I do is commercial design, each project has its own characteristics, each project needs a suitable technique and style to interpret it.

China, a country with broad and profound knowledge and a country with very low design awareness, has influenced my work itself to some extent, but it does not affect me. Only the customer's perception affects my output quality.

The company is my own.

Spend money to raise, spend time to cultivate.

I have no energy to talk about.

I don't do design at home.

Every day is different.

If you work hard, you will stand out.

Tired of answering questions.

Do you want to steal my knowledge? I won't say it! This is my secret.

Be a good person.

Ai, Ps, C4d, Ae, Lr, Mac

1-6 months

Why is this world not normal?

Grow together with every company

Various industries in the business field.

No favorite, all like it.

Do a good design, then cook, and then make music.

Don't want to talk.

Email: oiduts1234567@foxmail.com