Wu Gift Packaging by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2020
Wu Gift Packaging
Client: 7654321 Studio
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #99598The Design
About Wu Gift Packaging
Wu is a gift packaging series designed for high-end tea vessels made of silver, brass and enamel. The boxes are produced in three sizes and combine dark green paper with pearl-finished accents in autumn colors, creating a calm and stable tone. Each box carries a tassel strung with a brass coin engraved on both sides with the phrases Wei Wu Zhi Zu and Long Happiness. Wei Wu Zhi Zu means that contented people are always happy. The box is opened by sliding the outer shell, which reveals the vessel and a printed card.
The Recognition
About the Silver A' Design Award
Wu Gift Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Wu Gift Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Wu Gift Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Premium Packaging Design Services
We create award-winning packaging that elevates brands through cultural storytelling and refined aesthetics. Our expertise in luxury packaging design combines traditional elements with contemporary appeal, perfect for premium products seeking distinction in the marketplace.
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Design Interview
What is the main principle, idea and inspiration behind your design?
Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture.
What has been your main focus in designing this work? Especially what did you want to achieve?
The Chinese ritual culture is harmoniously reflected in the works.
How long did it take you to design this particular concept?
One month
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness". "Wei Wu Zhi Zu" means contented people are always happy.
- Dimensions & Packaging
- 330*130*130mm / 255*130*130mm / 180*130*130mm
- Tags
- Wu, gift packaging
- Production Technology
- brass coins, tassel, FEDRIGONI Sirio Pearl Aurum #10001012 125g, Colorplan forest 135g
- Design Challenge
- The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.
- Research
- Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture. Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.
- Inspiration
- "Wei Wu Zhi Zu" word first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.
- Project Duration
- The project started in November 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
- Operation Flow
- Place the product in the vertical position, you can see the ancient brass coins with tassel strings, pull the box up and down to present the specific product and mind card.
- Team Members
- Designer:Bosom
Photography:Hello小方 - Image Credits
- Image #1: Photographer Hello小方, 2019.
Image #2: Photographer Hello小方, 2019.
Image #3: Photographer Hello小方, 2019.
Image #4: Photographer Hello小方, 2019.
Image #5: Photographer Hello小方, 2019.
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