Interviews with Moe Nakagawa

Expanding the potential of perfume with waxed perfume. In addition, we focused on how to express the characteristic of waxed perfume, the fragrance spreads softly , in the package.

It is not commissioned. I thought that by incorporating what I noticed in my life into my design, I could create a connection between my ability and sense and society.

It is influenced by the Japanese traditional watercolor technique and the delicate craft that I saw in the Washi workshop I visited when I was a student. The rough texture of Japanese paper was also a hint of the design. At that time, I learned about the fact that there are fewer washi craft centers in Japan, and I was wondering if I could make some kind of product.

Those who have had negative feelings about perfume. People who want to enjoy the fragrance freely.

This work’s theme is softness and Lightness like floating in the air. Mau means dancing like floating in Japanese.

A lot of drawing paper, paints, and prototype models made of paper. Of cause I used illustrator too, but there were a lot of physical work. In particular, I wrote many pages of watercolors by hand and then selected the most suitable pattern to product.

It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.

As it is a concept design and not commercialized, I wanted a chance to present my idea to the world