Interviews with Shreya Paliwal
Designer profileDesign Interview
2 November 2022 · Easynav Infinity Surgical System
Visual Reflection of quality of product using unique form language which is also optimized for manufacturing and cost-effectiveness. Generally, the market segment is filled with products designed using plastics or thermoforming to achieve difficult curves and form language that feels appealing to the user and comfortable to the patient. We have challenged the market by creating a unique form factor using sheet metal thereby optimizing the cost for such a product with low volume production.
The main focus was to build a unique product that challenges the assumption "good curves and unique form language can only be achieved using processes like thermoforming, die casting, and so on". Using only sheet metal, a few bending, welding, and finishing processes Infinity has set itself apart in the market.
Refining it further to ensure best possible Navigational experience during the surgery while also enhancing the System of products for the Patients undergoing the surgery.
It took me around 6 months to fully understand and design this product including the process of Surgical Navigation system, it’s internal components, Customer needs, client requirements and the vision for this product.
The design was a requirement of our Client Happy Reliable Surgeries Pvt. Ltd in the Product range of easyNav™ for Elite and Global customer segment.
The Design is being Produced by Happy Reliable Surgeries Pvt. Ltd which now own all the production rights for the design.
I am an Industrial Designer by Profession. While in the final year of my academics, I had the opportunity of designing this product as my Final year Graduation Project.
I had mentors from the industry of design and our company Director that helped influence the design of my work.
Surgeons and allied health professionals catering to image guided navigational surgeries using systems provided by HRS Navigation Pvt. Ltd.
The unique combination of Form, Material, Manufacturing techniques and Price-point
Infinity is supposed to be the best of all three versions of easyNav™ hence the name suggests that it is beyond just Aesthetic Elegance and Navigational accuracy.
CAD tools like Adobe XD, Adobe AI, Adobe PS, Solidworks, and rendering softwares.
I worked with application engineers, Clinical Business specialists, Product experts and managers and Quality head.
The technology ensures product is manufactured efficiently and with-in required budget.
For the product, Qualitative and quantitative research was conducted which was later analyzed to arrive at a brief for designing of this product.
Searching for low-volume Manufacturing capabilities were a challenge while also ensuring the design is aesthetic, lightweight and ships without damage.
The decision sprang forth from the desire to be acknowledged internationally.
I learned to detail the product for manufacturing since manufacturing is also a very integral part of the product.
Most of the things have been covered. Thank you.
Design Legend Interview
2 November 2022
Academically, I am a graduate with a Bachelor's in design, major in Industrial Design. Currently working with medical device company as a Design Lead, I recently pursued HCI from MIT-CSAIL.
Design for me is a means to Proactive compassion, a search for purpose, a way to explore multiple disciplines and learn new things.
For my profession, I knew I had a knack for a creative career but from the town that I hail from, design is a profession that is seldom heard about or is usually related to Fashion Design. Very few actually knew what a “Designer” does, maybe many still don’t. So, I somewhere knew it had to do with a creative profession but never knew what a designer exactly does, up until my academics in design. Thankfully I had well-informed people around to advise me to take up design as a profession.
I love working on projects that are technically complex, challenging, and require skills I aspire to get better at. Such projects are an expressway to gaining knowledge and becoming the next best version of yourself. Although initially the project journey might be filled with many failures and setbacks due to a lack of experience, in the end, growth is maximum.
Break the hard and fast distinctions between design areas and carve out a Niche.
A Great designer knows and resolves flaws with his designs, even though it may never be visible to another eye ever. A good designer designs for the appreciation of others, A great designer designs till he can meet the eye of the customer.
The good design never cheats the customer for what it is and what it does, is easy to use and does it's function well.
A bad design may lead to disaster, both life and property, Hence investing in good design is must.
I'd design futuristic gadgets including robotics and Mechatronics if I had the Time.
Augmented and Virtual reality product designs.
Putting on the shoes of customer to validate if someone would really buy it or not.
Prof. Kirti Trivedi
Designer Interview
25 April 2022
Although I am a graduate with a Bachelor's in design, major in Industrial Design, I have always loved to break the hard and fast distinction between design disciplines and explore all areas for enhancing my knowledge and skills. For my profession, I knew I had a knack for a creative career but from the town that I hail from, design is a profession that is seldom heard about or is usually related to Fashion Design. Very few actually knew what a “Designer” does, maybe many still don’t. So, I somewhere knew it had to do with a creative profession but never knew what a designer exactly does, up until my academics in design. Thankfully I had well-informed people around to advise me to take up design as a profession.
I work as a Design Consultant with Happy Reliable Surgeries Pvt. Ltd, a Bengaluru-based firm providing image-guided surgical navigation solutions to their customers.
Design for me is a means to Proactive compassion, search for purpose, a way to explore multiple disciplines and learn new things.
I love working on projects that are technically complex, challenging, and require skills I aspire to get better at. Such projects are an expressway to gaining knowledge and becoming the next best version of yourself. Although initially the project journey might be filled with many failures and setbacks due to a lack of experience, in the end, growth is maximum.
Since I have always been working around areas I found appealing, I have many favorites. Zo: The Psyche Fitness App is one of my favorites. Yet another is about Ancient Indian Iconography and its uses. Both of them are unique in the sense that their application would help resolve some prevalent issues or help guide one in the right direction for the resolution of issues.
During my academic journey, I was fortunate to have the opportunity of working on an Industry project during the ongoing semester. Brief for which had been to rectify manufacturing time taken for two patented components of a product and bring it at equilibrium to help hasten the assembly time. After studying their process in-depth and understanding the component parts, solutions by modifications in the component were designed to suit the brief. This had been my first Industry as well as a medical component project.
Till now it always had been a Canvas but exposure to woodworking and AR/VR tools has made it encompass all; two-dimensional canvas paintings, three-dimensional woodworking, and multidimensional AR/VR.
While listening to music, in the lap of nature or while travelling.
First and foremost a satisfactory validation of the envisioned solution to the given design problem that it will not create even bigger problems for users to fight with. Then comes aesthetics and manufacturability.
While designing the mind is completely focused on the task at hand, as if in a peaceful state of mind.
Overwhelming emotions flood the calm state of mind and excitement is at its peak when the designs are, after deliberate efforts, seen working flawlessly.
The success of a design depends upon how closely it functions to the thought process and idea as visualized by the designer to resolve a problem. This means how closely the idea manifests itself, in reality, is a true mark of successful design provided that it is a positive upgrade to the existing solutions.
It is a deliberate design or an happy accident without due thought to the consequences that follow a product Lifecycle
For society and the environment that we live in our responsibilities go beyond creating designs that only solve a problem. The designs should be farsighted, ensuring no huge harm is caused to the environment while solving a problem that is comparatively minor. Designs are to be optimized, eliminating wastage of resources, human efforts, and designs that help humans towards a safer future.
Design is no longer only about aesthetics and manufacturing although it has been encompassing the business perspective of the product since long, the true potential of a design field into enhancing the capabilities of a company from multifold angles like system design has recently been a talk of the town.
Not held any exhibitions yet. Hopefully soon.
The design inspiration comes from a focused and one-pointed mind on thought in a peaceful state. For feeding creativity most important is getting 8 hours of sleep and keeping the body in a healthy state. Exercising, listening to music and dancing personally helps me overcome mental blocks that form by doing the same thing over and over at times.
My design style is highly affected by personal life experiences and learnings in design.
Currently I have experienced Industry mentors that I consult for direction and validation of ideas but I generally develop the designs myself. Depending on the type of work I take the call. Most critical elements are handled by me and relevant elements are handled by team members with necessary skills
I am currently working on yet another Surgical Navigation platform which would have more complexity and even more severe time and cost constraints. Apart from that
People can contact me via Linkedin or via G-Mail at shreyapaliwal.designs@gmail.com
