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Ekaterina Pine

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Interviews with Ekaterina Pine

Read the interviews with Ekaterina Pine: understand their philosophy, creative process and award-winning work.

Designer Profile

Design Interview

Belly Preg Mobile Application · 19 questions

Belly App is the application for women who want to track their pregnancy and save life balance during this period. This project was based on my personal experiences during pregnancy, so this topic is very close to me.

What is the main principle, idea and inspiration behind your design?

Belly App is the application for women who want to track their pregnancy and save life balance during this period. This project was based on my personal experiences during pregnancy, so this topic is very close to me. I suggested the application for active women who want to track of their pregnancy and save balance between everyday routine and new activities.

What has been your main focus in designing this work? Especially what did you want to achieve?

I suggested the application for active women who want to track of their pregnancy and save balance between everyday routine and new activities.

What are your future plans for this award winning design?

I think this application will grow into a big product, which will include applications that will help new parents.

Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

I only had a direction of work, but the topic I took from research

Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

I intent to produce my work myrself

What made you design this particular type of work?

This project was based on my personal experiences during pregnancy, so this topic is very close to me.

Where there any other designs and/or designers that helped the influence the design of your work?

Jony Ive (Former Chief Design Officer at Apple Inc.)

Who is the target customer for his design?

The main audience is pregnant woman who feel insecure and want to track their pregnancy according to their daily routine

What sets this design apart from other similar or resembling concepts?

This application has added features that are not found in other similar applications. For example, a water consumption counter, which is important at all stages of pregnancy. And also special attention is paid to the visual part of the interface.

How did you come up with the name for this design? What does it mean?

It's simple, these are two words pregnancy and belly

Which design tools did you use when you were working on this project?

Figma, Adobe Illustrator, Adobe Photoshop, Miro, Coda

What is the most unique aspect of your design?

I think the convenience of the interface

Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

I worked alone, but sometimes consulted with other designers

What is the role of technology in this particular design?

One of the main roles. The visual part was made with Adobe Suit and Figma. Moreover I designed the results of the study and the process itself in Miro, Coda and so one.

Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

Of course! I prodided the study that included a lot of activities, such as competitor analysis, deep interview, survey, persona, UJM, function prioritization, wireframes & prototypes, tested and improved prototypes, usability testing and hypotheses validation.

What are some of the challenges you faced during the design/realization of your concept?

To determine the weak and strong poins of the app and to identify user’s concerns, pains and motives.

How did you decide to submit your design to an international design competition?

I follow many designers who have participated in various competitions and I think that participation in competitions helps to move forward professionally.

What did you learn or how did you improve yourself during the designing of this work?

I realized that you should not be afraid of mistakes.

Any other things you would like to cover that have not been covered in these questions?

I don't think I have anything to add

Design Legend Interview

50 questions

I started my design journey as a hobby when I was studying engineering at university. Those days I was learning Photoshop.

Could you please tell us a bit about your design background and education?

I started my design journey as a hobby when I was studying engineering at university. Those days I was learning Photoshop. The hobby eventually evolved into a passion and I started my self-learning, internships and this is how I learned about interface design. I was surprised to understand that I really can combine creative and analytical thinking in one job. This discovery set my development vector for years and this is how I ended up here. After my graduation, I started second bachelor degree in fashion design, because I was also interested in getting more knowledge and practice from passionate people.

What motivates you to design in general, why did you become a designer?

I wanted to create something beautiful and useful for people

Did you choose to become a designer, or you were forced to become one?

It was only my choice. My family still doesn't understand what I do. (Kidding)

What do you design, what type of designs do you wish to design more of?

I am a product designer, I like to work on applications and high-load interfaces.

What should young designers do to become a design legend like you?

Never despair and do not compare yourself with others, but compare yourself only with yourself

What distinguishes between a good designer and a great designer?

The details! As they say, the devil is in the details.

What makes a good design a really good design, how do you evaluate good design?

Good design is one that you don't notice, it doesn't scream or hit in the eye

What is the value of good design? Why should everyone invest in good design?

Design makes our life easier, it should help people

What would you design and who would you design for if you had the time?

I would like to make a project for people with disabilities.

What is the dream project you haven't yet had time to realize?

I would like to make a project for people with disabilities.

What is your secret recipe of success in design, what is your secret ingredient?

Only work leads to results

Who are some other design masters and legends you get inspired from?

Jony Ive (Former Chief Design Officer at Apple Inc.), Jan Tschichold (Calligrapher, typographer, book designer), Jakob Nielsen (Web usability consultant), Don Norman (researcher, professor, and author)

What are your favorite designs by other designers, why do you like them?

The Wassily Chair, that, was designed by Marcel Breuer in 1925–1926 while he was the head of the cabinet-making workshop at the Bauhaus, in Dessau, Germany. His entire body of work embodies the driving Bauhaus objective to reconcile art and industry. His entire body of work, both architecture and furniture, embodies the driving Bauhaus objective to reconcile art and industry. This chair remain among the most identifiable icons of the modern design.

What is your greatest design, which aspects of that design makes you think it is great?

I think that my mobile app that won the silver award here is the my greatest design because this project solves user problems and other professional designers have noticed this

How could people improve themselves to be better designers, what did you do?

Only work leads to results

If you hadn't become a designer, what would you have done?

I think I would write books

How do you define design, what is design for you?

This is everything that surrounds us and makes our life more interesting.

Who helped you to reach these heights, who was your biggest supporter?

My family

What helped you to become a great designer?

Desire to make our lives better

What were the obstacles you faced before becoming a design master?

The biggest obstacle is self-doubt.

How do you think designers should present their work?

Of course, in order to understand at what level you are, you must show your work to others, be able to listen to criticism and accept it with gratitude.

What's your next design project, what should we expect from you in future?

Difficult question, I think something even more important and useful to people. I would like to make a project for people with disabilities.

What's your ultimate goal as a designer?

Create a product that will improve our lives and benefit the business

What people expect from an esteemed designer such as yourself?

That I won't stop and I'll move on

How does design help create a better society?

Design is a wonderful field, as it makes our life more convenient and more beautiful

What are you currently working on that you are especially excited about?

I have several projects in the works at the moment, but I don't think I can talk about them

Which design projects gave you the most satisfaction, why?

Social projects, because they have properties on society

What would you like to see changed in design industry in the coming years?

I want technology to become more accessible.

Where do you think the design field is headed next?

Now many people say that design in the IT field will die soon, but I don't agree with this statement. I think, it transforms into other species. For example, we are increasingly talking about virtual reality, and recently digital design has spread to other areas where it did not exist before. We have learned to use new tools and see the world in a new way.

How long does it take you to finalize a design project?

Depends on the project and tasks to be solved

When you have a new design project, where do you start?

I always start by researching a topic, then doing a competitiv

What is your life motto as a designer?

Mix and Match

Do you think design sets the trends or trends set the designs?

I think that we, as a society, define trends, because they reflect the problems that concern us, and then these trends are expressed in design.

What is the role of technology when you design?

One of the main roles. I am a product designer, so all my work is done in programs that are designed for this.

What kind of design software and equipment do you use in your work?

Figma, Adobe Illustrator, Adobe Photoshop, Miro, Advanced, Coda

What is the role of the color, materials and ambient in design?

Of course, colors affect the human psyche, so I pay special attention to them. In addition, when working on a project that should appear on the screen, you need to think about color contrast so as not to damage the user's eyes.

What do you wish people to ask about your design?

I think the question is about the problems that my product should solve.

When you see a new great design or product what comes into your mind?

How? How is it done?

Who is your ideal design partner? Do you believe in co-design?

I don't have a partner right now, but I think that every designer should be able to work in a team

Which people you interacted had the most influence on your design?

I think my teachers at the design academy

Which books you read had the most effect on your design?

"The Design of Everyday Things" by Don Norman

How did you develop your skills as a master designer?

I try to follow what others are doing and practice. Even on holidays I try to do small projects for myself.

Irrelative of time and space, who you would want to meet, talk and discuss with?

Jony Ive (Former Chief Design Officer at Apple Inc.), Jakob Nielsen (Web usability consultant), Don Norman (researcher, professor, and author)

How do you feel about all the awards and recognition you had, is it hard to be famous?

I don't know, I'm not that famous yet. I am more interested in where and how to move forward in the field of design.

What is your favorite color, place, food, season, thing and brand?

My favorite color is blue, because when mixed with gray, this mixture gives the best result on the screen. And speaking of brand, I like Google because of their googliness.

Please tell us a little memoir, a funny thing you had experienced as a designer?

I don't remember right away, sorry.

What makes your day great as a designer, how do you motivate yourself?

I am motivated by master classes from other designers or communication with them

When you were a little child, was it obvious that you would become a great designer?

Yes, absolutely, I studied at the art school, loved to sew, knit, draw.

What do you think about future; what do you see will happen in thousand years from now?

Difficult question, can't say

Please tell us anything you wish your fans to know about you, your design and anything else?

Never give up! If you sincerely want to become a designer, you just need to find your way

Designer Interview

40 questions

I started my design journey as a hobby when I was studying engineering at university. Those days I was learning Photoshop.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

I started my design journey as a hobby when I was studying engineering at university. Those days I was learning Photoshop. The hobby eventually evolved into a passion and I started my self-learning, internships and this is how I learned about interface design. I was surprised to understand that I really can combine creative and analytical thinking in one job. This discovery set my development vector for years and this is how I ended up here. After my graduation, I started second bachelor degree in fashion design, because I was also interested in getting more knowledge and practice from passionate people.

Can you tell us more about your company / design studio?

I am a freelancer working on product design and e-commerce projects

What is "design" for you?

This is everything that surrounds us and makes our life more interesting.

What kinds of works do you like designing most?

I like to work on mobile apps and highly loaded interfaces because there is something to think about

What is your most favorite design, could you please tell more about it?

The Wassily Chair, that, was designed by Marcel Breuer in 1925–1926 while he was the head of the cabinet-making workshop at the Bauhaus, in Dessau, Germany. His entire body of work embodies the driving Bauhaus objective to reconcile art and industry. His entire body of work, both architecture and furniture, embodies the driving Bauhaus objective to reconcile art and industry. This chair remain among the most identifiable icons of the modern design.

What was the first thing you designed for a company?

My first project was a website for a beauty salon

What is your favorite material / platform / technology?

Material Design is a design language discovered by Google in 2014. It makes more use of grid-based layouts, responsive animations and transitions, padding, and effects such as lighting and shadows.

The main goal of Material Design is to create a new product that combines the principles of good design with technical and sophisticated innovation. This approach allows us as designers to create more user-friendly products and not forget about aesthetics at the same time.

When do you feel the most creative?

I think that after research and immersion in the problem

Which aspects of a design do you focus more during designing?

User satisfaction is the most important thing in my job, I have to protect my user like a lawyer, but at the same time, I can't forget about business goals.

What kind of emotions do you feel when you design?

Happiness and excitement at the same time

What kind of emotions do you feel when your designs are realized?

It's impossible to describe in words! When I see an object that was only in my head recently, I am truly happy.

What makes a design successful?

Careful preparation, such as research of the user's needs and competitor analysis.

When judging a design as good or bad, which aspects do you consider first?

Aesthetic aspect as well as functionality

From your point of view, what are the responsibilities of a designer for society and environment?

I think that the designer has a huge responsibility to society, so we should not be involved in projects that could harm society or nature.

How do you think the "design field" is evolving? What is the future of design?

Now many people say that design in the IT field will die soon, but I don't agree with this statement. I think, it transforms into other species. For example, we are increasingly talking about virtual reality, and recently digital design has spread to other areas where it did not exist before. We have learned to use new tools and see the world in a new way.

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

I didn't have a personal exhibition because my designs can be seen only on the screens. But it would be interesting if someday my work was presented at an exhibition.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

I am interested in everything that is happening in the world, I read news and research in the field of various technologies that could make life easier for people, not only from the world of information technology. (This is a habit that I have retained from my university days.) I also follow trends in fashion design, I read and watch books on fashion design, as in these books you can often find ideas that excite a large part of society. Watch the shows of famous fashion designers and you will see what excites modern people!

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

I like experimenting with styles more, like trying on different hats. But when it comes to graphic design, I like the Swiss style.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

I live in Israel. I think they do, as each country has its own standards of beauty and convenience, but my design is more universal and I do users research, and they can live all over the world.

How do you work with companies?

I am a freelancer

What are your suggestions to companies for working with a designer? How can companies select a good designer?

It is important that the person who hires the designer is related to design, can ask the right questions to the applicant after viewing the portfolio. After all, not only pictures are important, but also the context and the problem that the designer solved.

Can you talk a little about your design process?

I always start by researching a topic, then doing a competitive analysis. If the task is difficult, it is important not to stop, but to continue working and the idea will come.

What are 5 of your favorite design items at home?

Chair, table, kettle, computer and smartphone

Can you describe a day in your life?

Nothing unusual, I get up in the morning and start working.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

Never despair and do not compare yourself with others, but compare yourself only with yourself

From your perspective, what would you say are some positives and negatives of being a designer?

The positive point is that you can dream and make your dreams come true, but the negative point is that there is a lot of competition in the field.

What is your "golden rule" in design?

Only work leads to results

What skills are most important for a designer?

Mindfulness and curiosity

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

Figma, Adobe Illustrator, Adobe Photoshop, Miro, Advanced, Coda

Designing can sometimes be a really time consuming task, how do you manage your time?

I always make a plan for the day, week, month

How long does it take to design an object from beginning to end?

Always different, it all depends on the task

What is the most frequently asked question to you, as a designer?

What inspires you

What was your most important job experience?

My first project, it will always remembered

Who are some of your clients?

Companies involved in e-com projects

What type of design work do you enjoy the most and why?

One of the last stages, the stage of drawing prototypes.

What are your future plans? What is next for you?

I think it's interesting for me to work in a big company where there are a lot of people in the team.

Do you work as a team, or do you develop your designs yourself?

Depends on the project

Do you have any works-in-progress being designed that you would like to talk about?

I have several projects in the works at the moment, but I don't think I can talk about them

How can people contact you?

Sure, with my pleasure

Any other things you would like to cover that have not been covered in these questions?

No thanks for the interview!

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The design interview data shown in our design interview page with Ekaterina Pine regarding Belly Preg Mobile Application comes from the Design Interviews platform, where leading designers, architects and brands are interviewed regarding their award-winning designs, products and projects.