Interviews with Sajindas Devidas

I chose to become a designer because I’ve always been fascinated by how things work and how people interact with the world around them-it was an internal drive, a curiosity that just kept growing as I got older. My interest in design started early, with a love for art, drawing, and building things, but it really took shape when I realized how much good design could improve everyday life and solve real problems for people. I took the formal route by pursuing relevant education and certifications, such as Certified Usability Analyst, AI for Product Designers, Mobile User Experience Design, and Accessibility, to build a strong foundation. My career began with hands-on roles where I learned to sketch ideas, create wireframes, and work closely with other designers and engineers, gradually building a portfolio and gaining practical experience through projects and internships. Over time, I had the chance to work with major clients like Microsoft, HSN, Gale Cengage, MetLife, Walgreens, Chase, and Citibank, which helped me grow both creatively and professionally. While no one person pushed me into this field, I was inspired by mentors and the impact I saw great design have on people’s lives. Ultimately, it was my own passion for making things better and more accessible that set me on this path and keeps me excited about design every day

When I design in a humanized way, my top priorities are always understanding the user’s needs, making the experience as intuitive as possible, and ensuring that my solutions are accessible to everyone. I start every project by deeply researching and empathizing with the people who will use the product, often through interviews, surveys, and usability testing, because I believe the best designs come from truly listening to users and understanding their real-life challenges and goals. My second focus is on simplicity and clarity-whether I’m sketching ideas by hand or using digital tools like Figma and Adobe Creative Suite, I strive to create designs that feel natural and easy, so users never feel lost or overwhelmed. The third aspect I always integrate is inclusivity: I make sure my work is accessible, considering color choices, contrast, and navigation so that everyone, regardless of ability, can have a positive experience.

When I’m designing, I go through a whole spectrum of emotions, but the most dominant ones are excitement, curiosity, and a deep sense of satisfaction. The initial phase, when ideas are just starting to take shape, is always thrilling for me-I love the creative energy and endless possibilities. As the project progresses, I feel a sense of challenge and focus, especially when I’m solving tricky problems or refining the details. But the most fulfilling moment is seeing the final product come together and knowing it will genuinely help people or make their lives easier. There’s a unique joy in turning an abstract idea into something real and useful, and that sense of accomplishment and purpose is what makes designing so meaningful and rewarding for me.

My background shaped me not just through design skills but also through strong communication, empathy, problem-solving, and adaptability. These non-design skills helped me understand users deeply, collaborate effectively, and tackle challenges creatively. Learning about psychology and user research also influenced how I approach design. The biggest impact came from mentors, clients, and users who pushed me to grow. My journey has been a blend of education, experience, and continuous learning, with these skills playing a key role in my success.

My growth path as a designer has always been about continuous learning, embracing new challenges, and expanding my creative horizons. I started by mastering the fundamentals, then gradually took on more complex projects, sought mentorship, and invested in certifications to deepen my expertise in usability, accessibility, and emerging technologies like AI for design. Looking ahead, my future plans include scaling up my dream app DoPotluck, collaborating with diverse teams globally, and exploring the intersection of design and technology to create more inclusive, impactful solutions. I also aim to mentor the next generation of designers, contribute to open-source design projects, and stay actively involved in community initiatives that use design for social good. Ultimately, I want to keep pushing boundaries, learning from every experience, and using design as a tool to make everyday life better for as many people as possible.

For designers just starting out, my biggest advice is to focus on mastering the fundamentals-really understand design principles like balance, hierarchy, and typography, because these are the building blocks for everything you’ll create. Don’t get caught up in chasing every new tool or trend; tools will change, but strong basics and creativity will always set you apart. Stay curious and never stop learning-practice as much as you can, take on different types of projects, and don’t be afraid to try things outside your comfort zone. Be open to feedback and don’t take criticism personally; it’s one of the fastest ways to grow as a designer. Build a network, ask questions, and learn from others-mentors and peers can offer perspectives and advice you won’t find in books. One thing I wish I’d known early on is the importance of understanding the business side of design and learning to communicate your ideas clearly to clients and teams. Finally, be patient and persistent-success takes time, and you’ll face setbacks, but every challenge is a learning opportunity. The best advice I ever received was to always ask “why” and to design with purpose, not just for aesthetics. Keep your passion alive, keep practicing, and remember that your unique perspective is your greatest asset.

To truly succeed as a designer, artist, or architect, prioritize continuous learning and adaptability-stay updated with new trends, tools, and technologies, and never stop refining your craft. Build a strong, versatile portfolio that not only showcases your best work but also demonstrates your process and problem-solving abilities; this is often your most powerful tool for attracting clients and collaborators. Develop excellent communication skills, as being able to clearly articulate your ideas and listen to feedback is just as important as your technical abilities.

Seek out challenging projects and passion projects that push you beyond your comfort zone, as these experiences foster growth and help you discover your unique style and strengths. Avoid the common mistake of undervaluing your work-know your worth, set clear boundaries, and charge accordingly to reflect the value you bring. Embrace collaboration and networking; connect with other creatives, attend industry events, and seek mentorship to broaden your perspective and open new opportunities.

Finally, always design with intention: focus on solving real problems, creating impact, and aligning your work with your personal values. Don’t be afraid to experiment with new techniques, styles, or mediums- innovation often comes from stepping outside the familiar. Remember, success in design is a journey of ongoing growth, curiosity, and authentic self-expression.

A typical day for me as a designer blends focused creative work with collaboration and planning. I usually start by reviewing my to-do list and catching up on emails or client communications to clear the way for deep work. Mornings often involve sketching ideas, wireframing, or refining designs using tools like Figma, while also balancing meetings with clients or teammates to align on goals and gather feedback. Afternoons are dedicated to iterating on designs based on input, prototyping, and preparing presentations to explain design decisions clearly. I find it important to take breaks to refresh my mind, and I often wrap up the day by planning tasks for tomorrow, which helps me stay organized and focused. Throughout the day, I keep user needs at the center, ensuring every design choice serves a purpose and improves the overall experience.

I like to stay up-to-date with the latest design trends because they keep my work feeling fresh and help me understand what people are responding to right now, but I don’t let trends dictate my style or decisions. I enjoy scrolling through sites like Dribbble, Behance, and Instagram for inspiration, and I love reading design newsletters or chatting with other creatives to see what’s new. That said, I always make sure my designs reflect the needs of the project and the people who will use them, rather than just what’s trendy at the moment. For me, the best designs are a blend of what’s current and what feels true to my creative voice. Trends are fun and useful, but I believe lasting impact comes from thoughtful, authentic design that stands the test of time.

For me, a well-designed product or project is one that feels effortless to use and genuinely improves people’s lives-it’s intuitive, useful, and beautiful without being flashy or complicated. I define good design by how clearly it solves a real problem, how easily users can understand and interact with it, and whether it stands the test of time rather than just following trends. The “aha!” moment comes when I see a design that’s so simple and purposeful that nothing feels unnecessary or confusing; it just works. I look for innovation, attention to detail, honesty, and sustainability, and I believe good design should be unobtrusive and honest about what it can do. Common mistakes to avoid include overcomplicating things, ignoring the user’s true needs, being inconsistent, or copying others instead of creating something original. In the end, a good design balances function, aesthetics, and clarity, making life a little easier and more enjoyable for the people who use it

I decide my design is ready when it meets the core goals we set at the start-solving the user’s problem, working smoothly, and delivering a quality experience that both I and my stakeholders feel proud of. I check that the design aligns with the project’s defined scope, stays within the timeline and budget, and fulfills all key requirements, including usability, accessibility, and client feedback. I also look for that sense of flow-when using the design feels natural and effortless, and there’s nothing left to tweak without overcomplicating things. Before calling it done, I make sure it’s been tested with real users, any issues have been addressed, and everyone involved agrees it’s ready to launch. For me, a design is truly ready when it not only checks all the boxes but also feels right, both functionally and emotionally, for the people who will use it.

One of the biggest design projects I’m truly proud of is my dream app, DoPotluck. I spent countless hours turning this idea into a digital reality because I wanted to solve a common problem: making it easy and enjoyable for people to organize potluck events, share recipes, and connect over food. My initial goal was to create a simple, welcoming space where anyone could save, upload, and explore recipes, while effortlessly coordinating gatherings without the usual confusion. From the start, I focused on understanding users’ needs through research and testing, which helped me design clear, intuitive flows for everything from browsing recipes to adjusting serving sizes and creating collections. The warm colors, friendly fonts, and inviting UI elements were all carefully chosen to reflect the spirit of sharing and community that potlucks embody.

What makes DoPotluck my biggest and best work is how it combines functionality with a sense of togetherness, turning a sometimes stressful task into a joyful experience. The biggest challenge was balancing rich features with simplicity, ensuring users never feel overwhelmed but always supported. Seeing real users engage with the app, share their recipes, and enjoy organizing events has been incredibly rewarding and reaffirmed my passion for user-centered design. Right now, I’m excited to expand the app with new features like ratings, comments, and enhanced collection tools, continuing to build a platform that not only solves problems but also brings people closer together through food.

One designer I truly admire is Sir Jonathan Ive, the legendary British industrial designer who shaped the look and feel of Apple’s most iconic products. As Apple’s Chief Design Officer, Ive was behind the groundbreaking design of the iMac, iPod, iPhone, and iPad-products that not only set new standards for technology but also redefined what we expect from everyday objects. What I find so cool about Ive is his commitment to simplicity, elegance, and user-centered design; his work always feels effortless yet deeply thoughtful, and he has an uncanny ability to strip away the unnecessary while making products feel both approachable and aspirational.

If I could talk to any designer from the past, it would definitely be Jonathan Ive, as his influence on modern design is simply unmatched and his philosophy of “less, but better” continues to inspire me. In my view, Ive is one of the most iconic designers of all time, creating a huge impact on our collective understanding of good design by showing that technology can be both functional and beautiful. Alongside Ive, I also admire visionaries like Dieter Rams, whose principles helped shape Apple’s design language, and architects like Zaha Hadid for their bold creativity. But when it comes to blending innovation, simplicity, and emotional resonance, Jonathan Ive’s work at Apple stands out as a gold standard in the world of design.

I’m from Chennai, India-a city that’s truly a land of cultures, where ancient Dravidian roots blend with colonial influences and a vibrant, modern spirit. Living here means being surrounded by colorful festivals, classical music, temple architecture, and a culinary scene that’s as diverse as the people themselves. The city’s unique mix of tradition and innovation inspires my work every day, and I find myself constantly drawing on Chennai’s rich heritage-whether it’s the intricate patterns, bold colors, or the balance between old and new that defines the city’s aesthetic. Music is a huge part of my creative process; from Carnatic melodies to contemporary tunes, it helps me focus, sparks new ideas, and keeps my designs connected to the emotional pulse of my culture.

My work culture is rooted in openness, collaboration, and a strong sense of ownership, whether I’m working solo or with partners. I value a flat structure, where everyone’s ideas are heard and teamwork is at the heart of every project, making it easy and enjoyable to work with me. When choosing business partners or hiring, I look for people who are adaptable, passionate, and have strong communication and problem-solving skills, as well as a genuine alignment with my values of integrity and creativity. What can’t be forgotten about my work culture is the emphasis on innovation, flexibility, and a willingness to take risks and learn from failure, which keeps the environment dynamic and forward-thinking. The core challenges I face include balancing creativity with business needs, managing limited resources, and hiring the right talent in a fast-paced setting. My responsibilities span from ideation and design to team leadership and client communication, and I believe a good designer or creator must be empathetic, resilient, curious, and always open to learning and growth

As a designer, I believe in using my skills to give back and make a positive impact on society. I regularly volunteer my time and expertise to help non-profits and community organizations improve their digital presence, making their websites and apps more accessible and user-friendly for everyone, including those with disabilities. I’ve also mentored aspiring designers from underrepresented backgrounds, sharing knowledge and opening doors to opportunities they might not have had otherwise. Whether it’s designing educational materials for local schools, creating awareness campaigns for social causes, or simply offering free design advice to small businesses in my community, I find real joy and purpose in using design as a tool for empowerment and change.

Its a dream come true.

Attending the A’ Design Award was an incredibly positive experience for me, as it not only offered the thrill of competing alongside talented designers from around the world but also provided an inspiring platform to showcase my work to a global audience. One of the main benefits of participating in design awards and competitions is the international visibility and media exposure they provide, helping your work reach new clients, collaborators, and design enthusiasts far beyond your usual network. Another key benefit is the professional recognition and credibility that comes with being honored by respected industry experts, which can open doors to new opportunities and partnerships. Third, the feedback and assessment from experienced juries and peers help you refine your skills, push your creative boundaries, and gain valuable insights into how your work stands up on a global stage.

Design awards and competitions contribute significantly to a designer’s career by building their reputation, expanding their professional network, and boosting their confidence to take on bigger challenges. They are important and relevant because they foster innovation, celebrate excellence, and encourage designers to keep raising the bar for quality and creativity in the industry. Being named Designer of the Day felt both humbling and motivating’s a reminder that hard work and passion can be recognized and that great design has the power to connect and inspire people everywhere.

Our main focus was to create an experience, not just a drink. We wanted every bottle of Elix Kombucha to evoke curiosity, excitement, and a sense of discovery. The design aims to stand out on the shelf - vivid, inviting, and modern - while communicating our commitment to quality and sustainability. Ultimately, our goal was to foster a community of health-conscious individuals who see wellness as an enjoyable journey, not a chore.

Looking ahead, we plan to evolve the design as we expand into new markets. Each new flavor and region will inspire limited-edition packaging and collaborations with local artists, reflecting the global yet personal nature of our brand. We also envision sustainable packaging innovations, such as biodegradable labels and reusable bottles, as part of our ongoing commitment to the planet.

The concept took shape over three months of intensive research, prototyping, and consumer testing. We invested time in understanding both local and international markets, ensuring our design would resonate universally while retaining a distinct identity.

This design was born from pure inspiration. Our founder, driven by a passion for health and flavor, envisioned a kombucha that would break the mold. The concept was not commissioned; rather, it was a labor of love, fueled by a desire to offer something truly unique to the world of wellness beverages.

No, it's not used by another company, and currently, Heavens Elix Kombucha is fully self-produced, allowing us to maintain strict quality control and uphold our brand values. However, as we scale internationally, we are open to strategic partnerships that align with our ethos, including selective licensing or co-production arrangements.

The rising demand for healthy, functional beverages and a personal passion for innovative flavors inspired this project. We recognized a gap in the market for kombucha that was both adventurous and accessible, and we set out to fill it with creativity and purpose.

No, the design of Heaven's Elix Kombucha was developed independently, without direct influence from other designs or designers. Our creative process was rooted in our founder’s personal vision and the brand’s core values. We focused on original ideas, drawing inspiration from our own experiences, market research, and the unique story we wanted to tell through our product. This allowed us to craft a design that is truly authentic and reflective of our mission, rather than being shaped by external creative influences.

Our target audience is broad yet discerning: young professionals, fitness enthusiasts, and anyone seeking a healthier alternative to conventional soft drinks. We particularly appeal to those who value sustainability, authenticity, and a sense of adventure in their choices.

What truly sets the design of Heavens Elix Kombucha apart from other similar concepts is its harmonious blend of storytelling, sensory appeal, and sustainability. From a design perspective, every element from the vibrant color palette inspired by each flavor’s natural ingredients to the tactile quality of our eco-friendly packaging has been thoughtfully crafted to create an immersive experience for the consumer.

Unlike many wellness beverages that rely on generic or minimalist branding, Heavens Elix Kombucha embraces bold, expressive visuals that celebrate both tradition and innovation. Each flavor features unique illustrations and subtle patterns that reflect its origin and health benefits, making every bottle a piece of art as well as a functional product.

“Heavens Elix” is a nod to the idea of a drink so pure and revitalizing, it feels like a gift from the heavens. “Elix” suggests an elixir-something magical and transformative. Together, the name embodies our mission: to offer a beverage that elevates everyday wellness to something extraordinary.

We leveraged a blend of traditional sketching and cutting-edge digital tools. Adobe Creative Suite (Illustrator, Photoshop, InDesign) was our primary digital toolkit, while mood boards and hand-drawn illustrations helped us capture the initial spark of creativity.

The most unique aspect is our flavor-driven storytelling. Each bottle tells a story-not just through taste, but through color, texture, and design. Our packaging is interactive, featuring QR codes that connect consumers to the journey of each ingredient, fostering a deeper connection with the brand and the planet.

Absolutely. The creation of Heavens Elix Kombucha was a true team effort, blending diverse talents and expertise. We worked closely with local artisans for label artwork, and digital marketers contributed to our online presence. This multi-disciplinary collaboration was essential in turning our vision into a tangible, market-ready product.

Technology played a pivotal role at every stage of development. From advanced brewing equipment that ensures consistency and safety, to digital design tools that allowed us to iterate quickly on branding and packaging, technology was our backbone. We also employed data analytics to track consumer preferences and feedback, enabling us to refine both the product and its presentation. Additionally, interactive elements like QR codes on our bottles use technology to connect consumers directly to our story and sustainability initiatives

Yes, data and research were fundamental. We conducted extensive market analysis to understand consumer trends in both Indian and international markets. Surveys, focus groups, and taste tests provided direct feedback on flavor preferences and packaging appeal. We also analyzed competitors and studied global wellness trends to ensure our product would resonate across cultures. This research-driven approach helped us make informed decisions, from flavor selection to visual branding.

Like any ambitious project, we faced our share of challenges. Balancing bold, eye-catching design with sustainability was a constant consideration-finding eco-friendly materials that didn’t compromise on aesthetics took time. Navigating regulatory requirements for beverage labeling in different markets was complex. Additionally, ensuring that each flavor’s unique character was reflected in both taste and design required close collaboration between creative and technical teams. These challenges, however, only strengthened our resolve and led to a more refined final product.

The decision was driven by our desire to benchmark ourselves against the best in the world and to gain global recognition for our commitment to innovation and quality. After receiving enthusiastic feedback from early customers and industry professionals, we felt confident that our design could stand out on an international stage. It was also a strategic move to introduce Heavens Elix Kombucha to new markets and networks.

This journey was a masterclass in collaboration, adaptability, and creative problem-solving. We learned the importance of listening to our team and our customers. The process deepened our understanding of sustainable design and the nuances of global branding. Personally, it reinforced the value of resilience and the magic that happens when passion meets purpose.

One aspect worth highlighting is our commitment to the community. Beyond creating a product, we aim to foster a movement around mindful consumption and wellness. We regularly engage with local farmers for ingredient sourcing, support wellness education initiatives, and invest in environmental causes. Heavens Elix Kombucha is more than a beverage’s a platform for positive change, and we’re excited to see how our journey inspires others to live healthier, more conscious lives.

What really drives me to design is knowing that my work can make a real difference in people’s lives. I enjoy the challenge of solving problems and finding ways to make things simpler and more enjoyable for others. There’s nothing quite like seeing someone smile because a product or experience just “clicks” and feels like the best feeling and the biggest motivation for me.

I definitely chose to become a designer was never something I was pushed into. Ever since I was a kid, I loved drawing, creating things, and figuring out how to improve them. Design just felt like the perfect way to bring all those interests together and turn them into a career I’m passionate about.

I mainly focus on designing digital experiences like websites, apps, and user interfaces. Looking ahead, I’m excited about exploring projects that blend the physical and digital worlds- things like smart devices, interactive installations, and using AI technologies to create more intuitive, connected experiences.

Stay curious, keep learning, and always seek feedback. Don’t be afraid to fail; every mistake is a lesson. Build a strong portfolio and network with other designers.

The difference between a good designer and a great designer goes far beyond just having technical skills or making things look nice. A good designer can follow guidelines, create attractive layouts, and deliver what’s expected. But a great designer brings something more- they see the bigger picture and think about how every detail connects to the overall experience and purpose.

Great designers are always curious and never stop learning. They don’t just stick to what they know; they’re eager to explore new ideas, try new tools, and push creative boundaries. They ask deeper questions like, “Who is this for?” and “How will this make someone’s life better?” and then use those answers to guide every decision they make.

Another thing that sets great designers apart is their ability to balance creativity with real-world needs. They understand that design isn’t just about art- it’s also about solving problems for people and meeting business goals at the same time. They listen to feedback, work well with different teams, and are open to changing their approach if it means a better result for the user.

Great designers also care deeply about the impact of their work. They want their designs to be meaningful, not just memorable. They pay attention to the smallest details, but they never lose sight of the larger vision. And perhaps most importantly, they’re always looking for ways to improve-not just their designs, but themselves as well.

In short, a good designer delivers what’s needed, but a great designer inspires, solves real problems, and creates experiences that truly move people

A really good design is intuitive, accessible, and solves a real need. I evaluate design by testing it with real users and seeing if it makes their lives easier.

Good design is much more than just making things look attractive’s about creating real value for people and businesses alike. When a product, service, or experience is thoughtfully designed, it becomes easier and more enjoyable to use, which naturally leads to happier customers and stronger loyalty. This user-focused approach helps businesses stand out in a crowded market, making their brand more recognizable and memorable.

Investing in good design isn’t just about aesthetics; it’s a smart business move. Research shows that companies that prioritize design see significant benefits, including higher revenue, faster growth, and better customer retention. For example, a major study found that businesses investing in strong design practices achieved 32% more revenue growth and 56% higher returns to shareholders over five years compared to their competitors. Good design also helps companies launch new products more quickly, reduce customer complaints, and build a positive reputation in their industry
In short, good design pays off by making products and services more useful, enjoyable, and successful. That’s why it’s not just a “nice-to-have”-it’s an investment that drives growth, builds trust, and sets businesses apart from the competition

If I had unlimited time and resources, I would love to use my skills to design for people and organizations who often get overlooked-especially NGOs and social causes that don’t have the funds to invest in good design.

One of my biggest passions is making technology more inclusive, particularly for people with disabilities. I believe everyone should have equal access to digital tools and information, no matter their abilities. I’d focus on creating accessible websites, apps, and resources that are easy to use for people with different needs-whether that means better screen reader compatibility, simpler navigation, or more thoughtful visual design.

I’d also love to partner with non-profit organizations and grassroots groups that are making a difference in their communities but might not have the budget to hire a professional designer. By offering my time and expertise, I could help them communicate their message more effectively, reach more people, and have a bigger impact.

Ultimately, I’d want to use my design skills to break down barriers and help create a world where technology and information are truly available to everyone, regardless of their background or resources. That’s the kind of work that would be most meaningful to me.

If I had to share my secret recipe for success in design, I’d say it’s a mix of empathy, curiosity, and a genuine love for solving problems. My “secret ingredient,” if I had to pick just one, would definitely be empathy.

Empathy is what helps me truly understand the people I’m designing for. It’s about putting myself in their shoes, seeing the world from their perspective, and caring about their needs, frustrations, and dreams. Before I start sketching or opening any design tools, I spend time listening to users, asking questions, and really trying to get to the heart of what would make their lives easier or better. That understanding shapes every decision I make, from the smallest button placement to the overall flow of an app or website.

But empathy alone isn’t enough. Curiosity keeps me going-I’m always eager to learn about new technologies, trends, and ways of thinking. I love exploring different industries, cultures, and even unrelated fields, because inspiration can come from anywhere. This constant learning helps me stay fresh and creative, and it means I’m always ready to try something new or adapt to change.

Finally, I think a big part of my success comes from not being afraid to make mistakes. I see every project as a chance to experiment, learn, and grow. If something doesn’t work, I treat it as feedback, not failure. This mindset helps me keep improving and pushes me to create better and better work.

I’m inspired by Dieter Rams, Don Norman, and contemporary designers like Julie Zhuo.

One of my favorite examples of great design by another team is Spotify. I admire Spotify’s design because it manages to blend simplicity, beauty, and powerful functionality in a way that feels effortless for the user.

What stands out to me most is how intuitive and easy it is to use Spotify, whether you’re on your phone, computer, or even a web browser. The interface is clean and uncluttered, so you never feel overwhelmed-even though there’s a huge amount of music and features available. Navigation is straightforward, with menus and icons that make sense right away, so you can quickly find your favorite songs, create playlists, or discover new music without getting lost.

I also love how Spotify personalizes the experience. Features like “Discover Weekly” and “Made for You” playlists use smart recommendations to help you find music you’ll actually enjoy, making the app feel like it really understands your taste. The design supports this by putting these personalized playlists front and center, so they’re easy to access and explore.
Finally, I think Spotify does a fantastic job of balancing aesthetics with usability. The vibrant colors, album art, and subtle animations make the experience enjoyable and engaging, while still keeping things simple and accessible for everyone.

One of my favorite projects was designing a potluck app to be more accessible. Seeing users with different abilities use it with ease was very rewarding.

Keep learning. Take online courses, read books, and get feedback from peers. I also sketch ideas daily to keep my creativity sharp.

Maybe a sports person. I was good at all sports.

Design is all about creating solutions that make life easier and more enjoyable for people. It means finding ways to solve problems so smoothly and naturally that using the product feels effortless and intuitive.

My dad, who believed in my skill set and advised me to start a career in multimedia. And all my mentors, who helped me to shape my career.

Curiosity, persistence, and always putting users first.

Imposter syndrome, tight deadlines, and sometimes, convincing others about the value of good design.

I believe designers should present their work by telling a story that brings the project to life. Instead of just showing the final visuals, it’s important to start with the problem you were trying to solve. Talk about who the users are, what challenges they faced, and why this project mattered. Sharing the context helps people connect with your work on a deeper level and see the real-world impact your design could have.

After setting the stage, walk your audience through your creative process. Explain the steps you took, the ideas you explored, and even the challenges or setbacks you faced along the way. Show sketches, wireframes, or prototypes to illustrate how your thinking evolved. Most importantly, highlight how your final design addresses the original problem and makes things better for the user. This way, you’re not just showing what you made-you’re sharing the journey and the reasoning behind every decision, which makes your work more meaningful and memorable.

My next design project is focused on exploring the future of Zero UI-designing experiences where screens and traditional interfaces fade into the background, and technology becomes almost invisible in our daily lives. I’m working on creating products that use voice, gesture, and environmental sensors so people can interact naturally, just by speaking, moving, or even through their presence, without ever having to touch a screen or press a button. Imagine walking into a room and having the lights, music, or even your calendar adjust automatically based on your mood or routine, all without you having to do anything consciously.

You can expect me to dive deep into how technology can better understand context and adapt to people’s needs-whether that’s in smart homes, cars, or public spaces. My goal is to design experiences that feel effortless and intuitive, where the technology simply “gets” what you want and responds instantly, making life smoother and more enjoyable. In the future, I see myself working on projects that blend AI, ambient computing, and Zero UI principles to create environments that are truly responsive and human-centered, helping people connect with technology in ways that feel natural, seamless, and even a little bit magical.

To create products that make a positive difference in people’s daily lives.

They expect me to be creative, reliable, and always focused on the user’s needs.

Good design makes information and services accessible to all, breaking down barriers and improving quality of life.

Currently, working on a banking app where we are including AI features along with WCAG 2.0 updates.

One of the design projects that gave me the most satisfaction was creating the DoPotluck App. This project was especially meaningful to me because it started as just an idea in my mind, and I spent countless hours turning that idea into a real, functioning digital app. The process was both challenging and incredibly rewarding.

What made DoPotluck so satisfying was seeing how my efforts could solve real problems for users. I wanted to create an app that made it easy for people to organize potluck events, share recipes, and connect over food without the usual confusion and hassle. I focused on making the user experience smooth and intuitive, so anyone could use it regardless of their tech skills. Every feature, from recipe sharing to event planning and notifications, was designed with the user’s needs in mind. Watching people use the app and hearing their positive feedback made all the late nights and problem-solving worth it. It was a true labor of love, and seeing my idea come to life as a helpful tool for others was incredibly fulfilling

More diversity and inclusion, both in teams and in the products we make.

Towards more personalization, AI-driven experiences, and sustainability.

It depends, but usually a few weeks to a few months, depending on complexity.

I start by understanding the users and the problem we’re trying to solve.

Design with empathy, always.

It’s a bit of both- designers inspire trends, but trends also influence design.

Technology is like both my toolbox and my playground-it gives me the means to bring ideas to life, experiment with new possibilities, and push the boundaries of what’s possible in design. It helps me create more interactive, accessible, and seamless experiences for users.

I use Figma for digital design, along with Photoshop and Illustrator for visuals. For quick ideas, nothing beats a good old notebook and pen, and I rely on a reliable laptop and sometimes a tablet for sketching on the go.

Color, materials, and ambiance set the mood and tone of a design- they can make something feel warm and welcoming or sleek and professional. I use them thoughtfully to guide emotions, create focus, and make the experience memorable and enjoyable.

I wish people would ask, “How does this help someone in their everyday life?” rather than just focusing on how it looks, because for me, the real magic of design is in how it makes things easier and better for people.

When I see a great design, I’m always curious about the story behind what problem it solves, how the team came up with the idea, and what I can learn from their process to improve my own work?

My ideal design partner is someone open-minded, collaborative, and not afraid to challenge my ideas. I absolutely believe in co-design-working together always leads to richer, more creative solutions. Design is a team effort.

Mentors, teammates, and even users have had the biggest influence on my design journey. Their feedback, encouragement, and real-life stories have shaped how I think and create.

Books like “The Design of Everyday Things” by Don Norman and “Don’t Make Me Think” by Steve Krug really opened my eyes to the importance of usability and empathy in design.

I honed my skills by practicing every day, seeking feedback, learning from mistakes, and always staying curious about new trends and technologies in the design world.

Awards and recognition are wonderful, but for me, the real reward is knowing my work helps people. I don’t focus on fame; I just want to keep making a positive impact.

My favorite color is blue (dark shade), I love being by nature in a small cottage, Briyani is my go-to comfort food, spring is my favorite season, I cherish my sketchbook, and I admire Apple for their design philosophy.

When I released my first app with over one year of hard work, the very first feedback I received was "The app has a bad UX" from a home maker. lol

My day feels great when I see a user genuinely enjoying something I’ve created. I stay motivated by reminding myself that every small improvement can make someone’s life a little easier.

Looking back, I was always drawing, building things, and asking “why,” so maybe it was obvious to everyone but me that I’d end up in design!

A thousand years from now, I hope design will help us live more harmoniously with each other and with our planet- and maybe even help us connect with life beyond Earth.

I want people to know that I design with heart and empathy, always aiming to make life a bit simpler and more joyful. I’m grateful for everyone who supports and inspires me, and I hope my work encourages others to create and dream big, too.

Photon’s creative services blend innovative digital technologies with human-centered design expertise to create meaningful experiences that people love to use.

Design, for me, is about solving problems in a way that’s both useful and beautiful. It’s the bridge between imagination and reality.
To me, design is the art of making ideas tangible and experiences meaningful. It’s that quiet bridge between imagination and reality, where a spark of inspiration is shaped into something that not only looks appealing but also solves real problems and makes life a little better.

Design isn’t just about colors, shapes, or trends. It’s about understanding people, their needs, their frustrations, their joys—and weaving that understanding into everything you create. Whether it’s a product, a space, a digital interface, or even a simple poster, good design feels like an invisible hand guiding you, making things easier, more enjoyable, and sometimes even inspiring.

At its heart, design is empathy in action. It’s the thoughtful details you notice only when they’re missing, the intuitive flow that makes something feel “just right,” and the moments when beauty and function come together seamlessly. For me, design is both a responsibility and a privilege: a way to leave the world a little more thoughtful, beautiful, and a little more human than I found it.

I love working on projects that have a tangible impact, whether it’s a product people use every day or a brand identity that tells a compelling story. I enjoy designing things that people use every day—like apps, websites, or even simple products that make life easier. There’s something satisfying about taking a problem and turning it into a solution that looks good and works well. I especially like projects where I can blend creativity with practicality, such as creating user-friendly interfaces or designing spaces that feel welcoming and comfortable. Seeing my designs make a positive difference, even in small ways, is what I find most rewarding.

One of my favorite designs is the Amazon e-commerce platform because it brilliantly combines simplicity with incredible complexity behind the scenes. I admire features like one-click ordering, personalized recommendations, and real-time order tracking, which show a deep understanding of user needs. From a UX perspective, Amazon excels in consistency, accessibility, and continuous improvement. As a designer, I appreciate how they turn complex logistics into a seamless, customer-focused experience that keeps evolving.

The first thing I designed for a company was a UI dashboard for an e-learning module for an Australian company. I started by creating a clean and user-friendly login screen, then built out the main dashboard experience along with all the supporting pages. It was exciting to craft an interface that would help learners navigate content smoothly and stay engaged throughout their courses.

My favorite platform has to be Figma, along with its collaborative whiteboard tool, FigJam. Figma is incredible for designing interfaces and creating prototypes, but what sets it apart is how it makes teamwork so smooth. Whether I’m sketching wireframes, sharing ideas with the product team, or handing off designs to developers, everything happens in one place with real-time collaboration. FigJam takes this further by offering a fun, flexible space for brainstorming, mapping user journeys, and gathering feedback while keeping the whole team engaged, no matter where they are. The ability to comment directly on designs, see version history, and co-create live saves so much time and keeps everyone aligned. For me, Figma and FigJam aren’t just tools- they’re essential partners in turning ideas into great user experiences.

I’m most creative late at night or during long walks. There’s something about quiet moments or being in motion that lets ideas flow freely. Also, I feel the most creative when I’m relaxed and not rushing, like early in the morning with a cup of coffee, or late at night when everything is quiet. Sometimes, new ideas come to me when I’m out for a walk or just daydreaming. I also get inspired when I’m talking to other creative people or looking at interesting art and design. For me, creativity flows best when I have some space to think and let my mind wander.

I focus a lot on user experience and emotional impact. I want people to feel something when they interact with my designs, not just use them. When I’m designing, I focus most on how easy and enjoyable something is to use. I always try to make sure the design is clear and simple, so people don’t get confused. I also pay a lot of attention to how things look, because a good design should be both useful and attractive. Making sure everything works well together, like colors, shapes, and layout, is important to me. Overall, I want the design to solve a problem and make people’s lives a little better.

It’s a mix of excitement, curiosity, and sometimes frustration! But mostly, it’s a deep sense of satisfaction when things start coming together.

There’s nothing like seeing your ideas come to life. It’s a blend of pride, relief, and anticipation-wondering how people will react.

A successful design meets its purpose, resonates emotionally, and stands the test of time. If it solves a problem and people love it, that’s a win.

I look at usability, clarity, and emotional resonance. If it’s confusing or uninspiring, it’s not there yet.

Designers have a huge responsibility to create sustainably and ethically. We shape the world people live in, so it’s vital to consider environmental impact and inclusivity.

Design is becoming more interdisciplinary and human-centered. Technology is opening new doors, but empathy and sustainability will define the future.

So far, I haven’t had the chance to hold a personal exhibition because most of my design work has been for fintech companies and others where copyright restrictions apply. Now, I’m starting to create designs specifically for exhibitions, and it feels like an exciting new chapter. I’m hoping that within the next year, I’ll be able to organize my own exhibition gallery and share my work more freely with an audience.

Every day life is my biggest inspiration. I also feed my creativity by reading, watching, and collaborating with other creatives. There is no specific sources of inspirations, I try to follow "Less is more" concept for my designs.

My style is minimalist but warm, with organic shapes and thoughtful details. I’m drawn to simplicity that feels inviting, not cold. My approach always starts with empathy-understanding who I’m designing for.

I'm from India and moved to the US 10 years ago. The rich cultural heritage influences my work-colors, patterns, and storytelling are all part of my design DNA. The pro is endless inspiration; the con is sometimes balancing tradition with modernity.

I like to work collaboratively, involving clients in the process from brainstorming to final delivery. Clear communication is key.

Look for someone who listens, asks questions, and shows a portfolio that resonates with your brand. Trust the process and be open to new ideas.

Of course! My design process usually starts with understanding what the project is about and who it’s for. I like to ask a lot of questions and do some research to get a clear idea of what people need and what problems I’m trying to solve.

Once I have a good understanding, I start sketching out ideas, sometimes on paper, sometimes on my computer. These first ideas don’t have to be perfect; I just want to get as many thoughts out as possible. After that, I pick the best ones and make them more detailed.

Next, I create a simple version of the design, like a draft or prototype, and share it with others to get their feedback. I listen to what they say and make changes to improve the design. Sometimes this step takes a few tries, but it always helps make the final result better.

When I’m happy with the design and everyone agrees, I finish up all the details and prepare the files so they’re ready to use. I always check everything one last time to make sure it works well and looks good. For me, the process is about listening, trying new ideas, and not being afraid to make changes until it feels just right.

Google Mini, Google thermostat, Auto lock system on the main door, Table Lamp and my 85" smart TV

Sure! A typical day in my life usually starts with a cup of coffee and checking my emails or messages to see if there’s anything urgent. After that, I like to make a to-do list so I know what I need to work on for the day.

Most of my morning is spent designing or sketching ideas on my computer. Sometimes I have meetings with my team or clients to talk about projects and share updates. I really enjoy these talks because they help me understand what everyone needs and get new ideas.

After lunch, I usually work on making changes to my designs based on feedback. If I get stuck, I take a short walk or listen to music to clear my mind. In the afternoon, I might spend some time learning new design tools or looking at other people’s work for inspiration.

I try to finish my main tasks before the evening, but sometimes I like to work on personal projects or just doodle for fun. Before I wrap up, I check my list to see what I finished and plan for the next day. Then, I relax with a good book, a show, or by catching up with friends and family.

Stay curious, keep learning, and don’t be afraid of failure. Find your voice, but stay open to feedback. And always design with empathy.

Creative freedom, making an impact, and constant learning.
Negatives: Tight deadlines, occasional creative blocks like budget, and sometimes undervaluing of design work.

Design for people first-function and feeling matter most.

For a designer, I think some of the most important skills are being creative and being able to think of new ideas that work for people. It’s also important to pay attention to details, because even small things can make a big difference in how a design feels. Knowing how to use design tools and understanding things like color, layout, and typography helps turn ideas into real projects. Good communication matters too, since sharing your thoughts and listening to feedback makes the work better. Finally, being organized and able to manage your time helps you finish projects smoothly and handle more than one thing at a time. All these skills together help a designer create work that is both useful and enjoyable for others. Empathy, curiosity, communication, and adaptability. Technical skills matter, but soft skills set you apart.

Figma,
My Inspiration: The Design of Everyday Things - Book by Don Norman

Designing can take a lot of time, so I try to stay organized and plan my work before I start. I usually make a list of tasks and set small goals for each day, which helps me keep track of what needs to be done. If a project feels too big, I break it into smaller steps so it doesn’t feel overwhelming.

I also set time limits for myself, like working on one part of the design for an hour before taking a short break. This keeps me focused and helps me avoid getting stuck on one thing for too long. If I ever feel stuck or tired, I step away for a bit and come back with fresh eyes. Most importantly, I try to start early and not leave everything until the last minute, so I have enough time to make changes and improve my work.

It varies. Logo might take 3 days, while a product can take months from concept to prototype.

One of the questions I get asked the most as a designer is, “Can you make it look better?” People often want their app, website, or product to look more modern or attractive, and they’re curious about what changes can help. Sometimes they’re not sure exactly what they want, so they ask for ideas on colors, layouts, or styles. I enjoy these conversations because it gives me a chance to explain how design isn’t just about making things pretty, but also about making them easier to use and more enjoyable for everyone.

One of my most important job experiences was working on a team project where good communication and networking made all the difference. I had to talk with people from different departments, share ideas, and listen to their feedback. At first, it was a bit challenging because everyone had their way of working, but as we started to communicate more openly, things got much easier.

I learned how important it is to ask questions, explain my thoughts clearly, and listen to others. Building good relationships with my teammates helped us solve problems faster and come up with better solutions together. This experience taught me that strong communication and networking skills can turn a group of people into a real team, and that’s something I try to use in every job now.

HSN, Chase, Walgreens, Metlife, Citibank, T.D Williamson

I enjoy working on designs that people use every day, like apps or websites. I like this kind of work because I can see how my ideas help make someone’s life easier or more fun. It feels good to solve real problems and watch people interact with something I created. I also enjoy adding small details that make the design special, like a friendly color or a simple button that just feels right. For me, the best part is knowing my work makes a difference for someone, even in a small way.

In the future, I want to keep learning and growing as a designer. I hope to work on more interesting projects that challenge me and help me get better at what I do. I’d also like to connect with other creative people, maybe join a design community or attend some workshops. One day, I’d love to lead my own team or even start my own design studio. For now, I’m excited to keep improving my skills and see where new opportunities take me.

yes, I work as a team and I don't develop, although I have experience of working on HTML/css

Yes, I’m currently working on designing a better Search and Filter experience for a banking app. This project is interesting because banking apps often have a lot of data, like transactions, statements, and different account types, which can make it hard for users to quickly find what they need.

I’m focusing on making the search bar easy to find and use, with features like predictive search so users can see suggestions as they type. I’m also adding filters that let people narrow down their results by date, amount, or transaction type, but keeping the layout simple so it doesn’t feel overwhelming. I want users to be able to quickly filter their transactions, maybe by just tapping a few options, instead of scrolling through long lists.

Another idea I’m exploring is showing helpful tips or suggested filters when someone clicks into the search box, so even first-time users know how to get started. I’m also thinking about adding voice search, since a lot of people find it easier to just say what they’re looking for, especially on mobile.

Overall, my goal is to make searching and filtering in the app feel smooth and fast, so users can find what they need without any frustration.

You can reach me via my email, mobile, or Instagram DM. I love connecting with fellow creatives!

First of all, I am truly grateful to the A' Design Awards for recognizing Heaven’s Elix Kombucha Tea’s design.When designing the Heaven’s Elix Kombucha Tea can, I wanted to create a look that feels both natural and premium. The soft cloud shapes and delicate hibiscus flowers give the design a light, fresh, and almost dreamy feeling, which connects well with the natural hibiscus flavor inside. To balance this softness, I chose a clean and elegant serif font for the text, which adds a sense of quality and sophistication. I made sure the layout was simple and clear so that the flowers and clouds don’t overwhelm the design, and the text remains easy to read and stands out. This mix of gentle natural elements with strong, classic typography helps the can look inviting and high-end at the same time, making it attractive to customers who want a healthy drink that also feels special.

I chose to use sustainable aluminum cans for Heaven’s Elix Kombucha Tea because they are better for the environment. They can be recycled many times, which helps reduce waste. The UV spot printing and semi-matte finish were selected to make the can look and feel more special and high-quality. The UV spot printing adds a shiny effect to certain parts of the design, making it stand out, while the semi-matte finish gives the can a smooth and modern touch. Together, these choices show that we care about the planet and also want to offer a premium product. This combination helps our brand appeal to people who value both sustainability and a luxurious experience.

Thank you for the question. When designing the visual identity for Heaven’s Elix Kombucha Tea, I wanted the look of the can to reflect the refreshing and vibrant taste of the hibiscus flavor. I chose a gradient that moves from pink to orange because these colors are both lively and natural, just like hibiscus flowers. Pink represents the floral notes, while orange brings in a sense of energy and warmth.I started by researching the colors and feelings people associate with hibiscus and kombucha. Then, I experimented with different shades to find a smooth transition that felt inviting and eye-catching. The gradient also helps the can stand out on the shelf and makes it easy to recognize. Adding the floral elements and clean typography completed the design, making it both modern and true to the natural, healthy image of the drink

As Heaven’s Elix Kombucha Tea started reaching new countries like Singapore and the US, I wanted the can to look good and make sense to people everywhere. I picked bright colors that blend from pink to orange, so the drink would catch people’s eyes no matter where they shop. I kept the design simple, with clear, bold letters and just a few flower graphics, so it’s easy for anyone to read and understand, even if they’re seeing it for the first time. Important words like “100% Natural” are easy to spot, showing that the drink is healthy and made with care. My main aim was to make the packaging friendly and appealing for all kinds of customers around the world. Thank you, A' Design Awards, for encouraging new ideas in packaging design.

I chose the bold serif typography for "ELIX" because I wanted the name to be the main focus and instantly catch people’s attention when they look at the can.Serif fonts have a classic and elegant look, which helps make the brand feel more premium and trustworthy. The strong, clean letters stand out against the soft gradient background and floral details, creating a nice balance between modern and traditional styles. This typographic choice shows that Heaven’s Elix Kombucha Tea is a high-quality product and helps the can look more refined and special on the shelf

When I was researching for Heaven’s Elix Kombucha Tea, I listened to what customers care about most, like natural ingredients, a healthy lifestyle, and wanting products that look fresh and modern. These insights helped me choose a bright pink-to-orange gradient for the can, which feels lively and healthy. I added clear words like “100% Natural” and “Premium Batch Kombucha” on the front so people can quickly see the quality and benefits. The simple layout with bold, easy-to-read text and natural hibiscus flower graphics makes the can stand out and easy to recognize. I also picked an aluminum can because it’s convenient, keeps the drink fresh, and is better for the environment, which many customers value today. All these choices were made to match what customers want and to make the product both attractive and practical to use.

To keep the brand consistent across all six flavors of Heaven’s Elix Kombucha Tea, including Hibiscus, Lemon, and Blueberry, I used the same main layout, bold serif typography, and minimalist style for each can..Every flavor has its unique color gradient that matches the taste. For example, Hibiscus uses a pink-to-orange gradient, while Lemon and Blueberry each have their special colors. The floral and natural elements, like the small flowers and cloud motifs, are also used in every design, but I change the details to fit each flavor. This way, all the cans look like they belong to the same family, but each one stands out with its own personality and flavor identity. This approach helps people easily recognize the brand on the shelf, while also making it fun to discover each different flavor.

I think what stood out to the jury was how the design is both simple and eye-catching at the same time. The bold pink-to-orange gradient makes the can pop on the shelf, and the use of clean, elegant serif typography for "ELIX" gives it a premium feel. Adding small hibiscus flowers and soft cloud motifs brings in a natural and refreshing vibe, which matches the drink’s flavor and healthy image. The layout is very clear and easy to read, so people can quickly see that it’s 100% natural and a premium product. I believe this mix of bright colors, natural elements, and a modern yet classy look is what made the design feel fresh and special, helping it win the Bronze A' Design Award.I feel honored to be part of the A' Design Awards community and to have my work appreciated by such a respected jury.

Thank you to the A' Design Award for this amazing opportunity. As Heaven’s Elix Kombucha Tea grows to ten different flavors, I plan to keep the same main design system, like the bold serif "ELIX," minimalist layout, and natural elements- so all the cans still look like part of the same family. For each new flavor, I will use a unique color gradient and adjust the small floral and cloud details to match the taste and feel of that flavor. This way, every can will have its personality but still be easy to recognize as Heaven’s Elix. The design will stay fresh, modern, and attractive, while making it simple for customers to spot their favorite flavor or try something new.I am thankful for the exposure and encouragement that A' Design Awards offers to designers worldwide.