Heavens Elix Kombucha Tea by Sajindas Devidas is a highly esteemed winner of the very prestigious 2025 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2025
Heavens Elix Kombucha Tea
Client: Heavens Elix
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #172182The Design
About Heavens Elix Kombucha Tea
The Heavens Elix Kombucha design captivates with its striking pink to orange gradient, perfectly complementing the refreshing Hibiscus flavor, while the Lemon and Blueberry variants are highlighted with their own vibrant accents. The bold serif typography of Elix exudes a premium aesthetic, while the soft clouds and delicate hibiscus flowers evoke a natural, almost ethereal ambiance. The minimalistic, well balanced layout ensures clarity and ease of reading, while the small circular emblem with a floral icon adds a refined touch, reinforcing the brand's organic essence.
The Recognition
About the Bronze A' Design Award
Heavens Elix Kombucha Tea is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Heavens Elix Kombucha Tea is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Heavens Elix Kombucha Tea splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
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Design Interview
What is the main principle, idea and inspiration behind your design?
The heart of Heaven's Elix Kombucha’s design lies in the celebration of wellness and the pursuit of vibrant living. The inspiration springs from nature’s bounty, and flavor is a tribute to the earth’s most refreshing botanicals. The principle guiding our design is simple: to craft a beverage that not only delights the palate but also nourishes the body and soul. Our founder’s vision was to bridge the gap between health and indulgence, creating a drink that feels like a treat while supporting holistic well-being.
What has been your main focus in designing this work? Especially what did you want to achieve?
Our main focus was to create an experience, not just a drink. We wanted every bottle of Elix Kombucha to evoke curiosity, excitement, and a sense of discovery. The design aims to stand out on the shelf - vivid, inviting, and modern - while communicating our commitment to quality and sustainability. Ultimately, our goal was to foster a community of health-conscious individuals who see wellness as an enjoyable journey, not a chore.
What are your future plans for this award winning design?
Looking ahead, we plan to evolve the design as we expand into new markets. Each new flavor and region will inspire limited-edition packaging and collaborations with local artists, reflecting the global yet personal nature of our brand. We also envision sustainable packaging innovations, such as biodegradable labels and reusable bottles, as part of our ongoing commitment to the planet.
Grand Interview
Your striking gradient design for Heavens Elix Kombucha Tea seamlessly transitions from pink to orange, perfectly complementing the Hibiscus flavor – could you walk us through the creative process that led to this distinctive visual identity?
When I created the look for Heaven’s Elix Kombucha Tea, my goal was to make the can feel as lively and fresh as the hibiscus flavor inside. I picked a pink-to-orange gradient because these colors remind people of flowers and fruit, and they give off a happy, energetic vibe. I wanted the can to be easy to spot, so I made sure the colors blended smoothly and looked bright on the shelf.I also added small hibiscus flowers and soft cloud shapes to give a natural and gentle feel. The simple, bold letters make the name stand out and keep the design looking clean and modern. All these choices help show that the drink is both healthy and special. I’m very thankful to A' Design Awards for letting me share my design and for this wonderful recognition
The cloud motifs and delicate hibiscus flowers in Heavens Elix Kombucha Tea create an ethereal ambiance while maintaining premium appeal – how did you balance these natural elements with the sophisticated serif typography to achieve this harmonious design?
First of all, I am truly grateful to the A' Design Awards for recognizing Heaven’s Elix Kombucha Tea’s design.When designing the Heaven’s Elix Kombucha Tea can, I wanted to create a look that feels both natural and premium. The soft cloud shapes and delicate hibiscus flowers give the design a light, fresh, and almost dreamy feeling, which connects well with the natural hibiscus flavor inside. To balance this softness, I chose a clean and elegant serif font for the text, which adds a sense of quality and sophistication. I made sure the layout was simple and clear so that the flowers and clouds don’t overwhelm the design, and the text remains easy to read and stands out. This mix of gentle natural elements with strong, classic typography helps the can look inviting and high-end at the same time, making it attractive to customers who want a healthy drink that also feels special.
What inspired your decision to incorporate sustainable aluminum cans with UV spot printing and semi-matte finish for Heavens Elix Kombucha Tea, and how do these material choices enhance both the environmental consciousness and premium positioning of the brand?
I chose to use sustainable aluminum cans for Heaven’s Elix Kombucha Tea because they are better for the environment. They can be recycled many times, which helps reduce waste. The UV spot printing and semi-matte finish were selected to make the can look and feel more special and high-quality. The UV spot printing adds a shiny effect to certain parts of the design, making it stand out, while the semi-matte finish gives the can a smooth and modern touch. Together, these choices show that we care about the planet and also want to offer a premium product. This combination helps our brand appeal to people who value both sustainability and a luxurious experience.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heavens Elix can design stands out with its vibrant pink-to-orange gradient, giving it a fresh and inviting look that matches the hibiscus flavor. The elegant typography, with "ELIX" in a bold serif font, adds a premium feel, while the soft clouds and delicate hibiscus flowers create a natural, almost dreamy vibe. The minimal yet well-balanced layout makes the text easy to read without feeling cluttered. The small circular emblem with a floral icon adds a refined touch, reinforcing the organic method.
- Dimensions & Packaging
- Height: Approximately 4.8 inches 12.2 cm
Diameter: Approximately 2.6 inches 6.6 cm
Volume: 12 US fluid ounces 355 ml - Tags
- Product Design, Label Design, Kombucha tea, Visual Design
- Production Technology
- The Heavens Elix Kombucha packaging blends premium aesthetics with an approachable design. A deep pink to warm orange gradient evokes vitality and wellness while soft cloud motifs and floral overlays enhance its organic feel. Bold serif typography adds sophistication complemented by clear sans serif descriptors. Sustainable aluminum cans UV spot printing and a semi-matte finish ensure quality and eco conscious appeal. Each flavor Hibiscus Lemon and Blueberry features distinct yet cohesive colorways.
- Design Challenge
- The creative challenge was to design something distinctively unique, setting it apart from competitors, with an eye-catching appeal that would attract users and encourage them to purchase the product.
- Research
- Design research for Heavens Elix focused on understanding what customers value most unique flavors easy to use packaging and a healthy product. We explored different ways to make the bottles and cans both attractive and practical ensuring they stand out on shelves. The research also looked at how people interact with kombucha packaging leading to designs that are not only visually appealing but also functional and convenient for everyday use.
- Inspiration
- This design is inspired by nature, luxury branding, and modern health-conscious aesthetics. The pink-to-orange gradient reflects the vibrant hues of hibiscus flowers and tropical sunsets, evoking freshness and energy. The soft cloud elements create a light, airy feel, reinforcing purity and a "heavenly" essence that aligns with the brand name. The elegant typography and minimalist layout suggest a premium, sophisticated product, standing apart from the more rustic designs.
- Project Duration
- This project started on March 10th 2025 and finished on March 20th, at Columbus Ohio
- Operation Flow
- Heavens Elix's bottle or tin can is designed to be user friendly and functional. To enjoy the drink, simply open the can or bottle and pour it into a glass or drink directly. The bottle keeps the kombucha fresh, and the can is lightweight, making it easy to carry. The key feature is its ability to keep the drink naturally fizzy and full of flavor. It performs better because of its high quality ingredients, ensuring a refreshing and healthy experience with every sip.
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