Bafang Koi Κουτί Δώρου Τράπεζας by One Design Brand Communication Co. Ltd is a highly esteemed winner of the very prestigious 2022 Ασημένιο Βραβείο A' Design Award in Σχεδιασμός Συσκευασίας Competition Category.

ΑσημένιοΣυσκευασία· 2022

Bafang Koi Κουτί Δώρου Τράπεζας

by One Design Brand Communication Co. Ltd

Client: One Design Brand Communication Co., Ltd.

Ασημένιο Βραβείο A' Design Award Winner in Συσκευασία Category

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Colors

The Design

About Bafang Koi Κουτί Δώρου Τράπεζας

Ο σχεδιασμός του κουτιού Bagua Koi δεν περιορίζεται στην επιφάνεια. Ως μέρος του δώρου, το κουτί σχεδιάστηκε ως σύμβολο πολύτιμης ευλογίας με βαθιές συνδηλώσεις της κινεζικής κουλτούρας. Ο σχεδιαστής άντλησε έμπνευση από την κινεζική κουλτούρα των Koi και των Bagua, οι οποίες μεταφέρουν μια πολύτιμη ευλογία για καλή τύχη και ευημερία, εναρμονιζόμενες με τα πολιτισμικά χαρακτηριστικά του τραπεζικού κλάδου.

The Recognition

About the Ασημένιο Βραβείο A' Design Award

Το σχέδιο Bafang Koi Κουτί Δώρου Τράπεζας κέρδισε το Ασημένιο Βραβείο A' Design Award, μια τεράστια διάκριση κύρους που απονέμεται σε σχέδια κορυφαίας ποιότητας, πανέμορφα και εντυπωσιακά. Οι νικητές του Ασημένιου Βραβείου είναι εξαιρετικά λαμπρά και ιδιαίτερα δημιουργικά έργα που απεικονίζουν την εξέχουσα εμπειρογνωμοσύνη, το ταλέντο και την οξυδέρκεια των σχεδιαστών τους. Το σχέδιο Bafang Koi Κουτί Δώρου Τράπεζας αναμένεται να είναι ένα υπέροχο, αντιπροσωπευτικό έργο, αξιοσημείωτα επαγγελματικό και βαθιά καινοτόμο. Αυτό το σχέδιο που βραβεύτηκε με το Ασημένιο Βραβείο A' Design Award είναι μια ιδιαίτερα αξιοσημείωτη, θαυμαστή εφεύρεση που ωφελεί και προωθεί τα όρια της τέχνης, της επιστήμης, του σχεδιασμού και της τεχνολογίας. Το σχέδιο Bafang Koi Κουτί Δώρου Τράπεζας είναι μια πολύ ζηλευτή δημιουργία που προκαλεί επιθυμίες, φέρνει θετικά συναισθήματα και πυροδοτεί έκπληξη και θαυμασμό.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
Inspired by Chinese koi culture and gossip culture, the culture itself is not only integrated with the attributes of the industry, but also has the meaning of blessing.
Dimensions & Packaging: 240mm*240mm*150mm
Tags: China gift packaging
Production Technology: Paper printing plus hot stamping, embossing, uv and other processes; it is presented with paper such as tactile paper and gold card.
Research: I hope that the design of gift box not just floats on the surface. Stripping out its contents, the gift box implies the connotation and profound meaning of Chinese culture, so it itself is the most precious blessing.
Inspired by Chinese koi culture and Bagua culture, the design itself is not only integrated with the wealth attribute of the banking industry, but also expresses the well-wishing.
The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
Inspiration: The visual graphic is designed by extending the koi elements, implying auspiciousness and good luck.
According to Chinese tradition, directions are divided into eight parts. Thus, wealth of eight directions means that fortune comes from all directions. And the koi fishes from different directions mean to gather the wealth.
Each fish can be interpreted by different verses, so they also have their own blessings in different environments.
The overall composition is based on the Tai ji Diagram, the moral of which is that banking business can forge forward constantly to form its own closed-loop of funds and achieve the wealth cycle.
The logo of bank is put in the middle in the form of a gold coin, implying also a good blessing to amass a fortune.
Project Duration: The project started in Xi'an in January 2021, completed in Xi'an in April 2021, and was produced and used in April 2021.
Operation Flow: We designed a cover with an outer square and an inner circle, which not only increases the quality of the gift box, but also gives it a deeper cultural meaning;
The square is yin, and the circle is yang.
The square is the earth and the circle is the sky. The original intention is a place where the sky is round.
Outside the inner circle, the sky is harvested in the middle, the earth is encircled, the heaven and the earth are one, and the person is the heaven and the earth, namely Thailand.
The Tai hexagram is the best one among the 64 hexagrams.
Team Members: Designer/Illustrator:Ziqiong Li
One Design brand communication Co., Ltd
Image Credits: One Design brand communication Co., Ltd