Pride Shrike Mask-Dezajno de Meng Chih Chiang

La dizajno Pride Shrike Mask-Dezajno de Meng Chih Chiang estas tre estimata gajninto de la prestiĝa 2021 Bronza A' Design Award en la Konkursa Kategorio Dezajno de Reklamado, Merkatado kaj Komunikado.

BronzoReklamado· 2021

Pride Shrike Mask-Dezajno

de Meng Chih Chiang

Kliento: Pingtung County Government

Gajninto de Bronza A' Design Award en la Kategorio Reklamado

15,200

Kontrolita Premiogajninto

Kontroli Premiostaton por #106074

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Pride Shrike Mask-Dezajno

Fiera Lanio estas maskoto desegnita por nacia mezlerneja sporta evento okazigita en Pingtung, Tajvano. La maskoto baziĝas sur la bruna lanio, la oficiala birdo de la distrikto Pingtung, elektita anstataŭ la simiaj figuroj longe asociitaj kun la urbo. Ornitologoj estis konsultitaj por ke la nigra okulmasko, la ruĝeca supra korpo kaj la blankpinta vosto estu montritaj precize. La maskoto estis desegnita kaj en grafika kaj en tridimensia formo, kaj estis adaptita al animaciaj glumarkoj por vaste uzata mesaĝ-aplikaĵo. La celo estas promocii sporton kaj la gastigan regionon.

La Agnosko

Pri la Bronza A' Design Award

Pride Shrike Mask-Dezajno estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Pride Shrike Mask-Dezajno estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Pride Shrike Mask-Dezajno bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
Dimensioj kaj Pakado: The guidelines of animated stickers in LINE store:
1. Their dimensions must be within 320 x 270 px.
2. Playback time: Up to 4 seconds per sticker.
3. PNG frame limits per APNG: Between 5 and 20 frames.
4. The maximum file size for each image is 300 KB.
Etikedoj: Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike
Produkta Teknologio: The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.
Dizajna Defio: Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.
Esplorado: Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
Inspiro: The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
Projekta Daŭro: The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.
Funkcia Fluo: It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions:

1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race.
2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords.
Teamanoj: Creative Director: Meng Chih Chiang
3d Artist: Alex Wu
Motion Designer: Amy Wen
Coordinator: Pei Rong Lu
Photography: James Lin, Pei Tzu Chen
Bildaj Kreditoj: Image #1: Alex Wu
Image #2: Meng Chih Chiang
Image #3: Meng Chih Chiang
Image #4: Meng Chih Chiang
Image #5: James Lin, Pei Tzu Chen
Video Credits: Meng Chih Chiang
PDF: Meng Chih Chiang