Anta Interna Dezajno de Oficejo by Oatson Interior Design

Anta Interna Dezajno de Oficejo by Oatson Interior Design is a highly esteemed winner of the very prestigious 2021 Bronza A' Design Award in Dezajno de Interna Spaco kaj Ekspozicio Competition Category.

BronzoInterno· 2021

Anta Interna Dezajno de Oficejo

by Oatson Interior Design

Client: Oatson Interior Design

Bronza A' Design Award Winner in Interno Category

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Verified Award Winner

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Colors

The Design

About Anta Interna Dezajno de Oficejo

Anta estas la interna dezajno de la ĉefsidejo de sportvesta marko en Ŝanhajo, Ĉinio. Ĉiu etaĝo de la dua ĝis la kvina nivelo estas dediĉita al unu marko de la grupo. Parto de la teretaĝo havas ok-metran altan plafonon kaj grandan LED-ekranon videblan de ekstere. Glataj grizaj linioj, blankaj sportfiguroj kaj ruĝa markoletro-formo modlas la enirejan areon. Ruĝa ripoza areo kaj blua planko sekvas la kolorojn de du markoj. Finaj materialoj inkluzivas aluminian platan farbon, kverkan lignoŝelon, marmoron kaj granitin.

The Recognition

About the Bronza A' Design Award

Anta Interna Dezajno de Oficejo estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Anta Interna Dezajno de Oficejo estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Anta Interna Dezajno de Oficejo bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Dimensions & Packaging: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Tags: interior design, workplace, brand, modern, international
Production Technology: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Design Challenge: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Research: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Inspiration: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Project Duration: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Operation Flow: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Team Members: Chief designer: Yan Deng
Chief designer: Jia Rong