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3 Mobile Lifestyle Store Ĉefa Funkcio: Interna Dizajno de Podetala Vendejo by Yan Yik Lun and Marco Choi

3 Mobile Lifestyle Store Ĉefa Funkcio: Interna Dizajno de Podetala Vendejo by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 Arĝenta A' Design Award in Dezajno de Interna Spaco kaj Ekspozicio Competition Category.


ArĝentoInterno· 2021

3 Mobile Lifestyle Store Ĉefa Funkcio: Interna Dizajno de Podetala Vendejo

by Yan Yik Lun and Marco Choi

Client: IMO design

Arĝenta A' Design Award Winner in Interno Category

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Verified Award Winner

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Colors

The Design

About 3 Mobile Lifestyle Store Ĉefa Funkcio: Interna Dizajno de Podetala Vendejo

3 Mobile Lifestyle Store estas interna podetala dizajno por marko de poŝtelefona reto en Honkongo. La vendejo kovras 150 kvadratajn metrojn. Kontrastaj nigraj kaj blankaj strioj kuras tra ĉiu angulo de la spaco. Larĝaj diagonalaj linioj formas la linian lumbreton kaj la plankan padronon. Lignaj finaĵoj aldonas senton de harmonio kaj simpleco. La klientserva zono uzas bruabsorbajn ŝtofajn vandojn inspiritajn de unuaklasaj aviadilaj seĝoj. Fermita metiejo kun moveblaj vitraj vandoj gastigas instruadojn kaj povas malfermiĝi al la venda zono por eventoj.

The Recognition

About the Arĝenta A' Design Award

3 Mobile Lifestyle Store Ĉefa Funkcio: Interna Dizajno de Podetala Vendejo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke 3 Mobile Lifestyle Store Ĉefa Funkcio: Interna Dizajno de Podetala Vendejo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. 3 Mobile Lifestyle Store Ĉefa Funkcio: Interna Dizajno de Podetala Vendejo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
Dimensions & Packaging
Total floor area: 150 metre square.
Tags
3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
Production Technology
For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
Design Challenge
The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
Research
The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
Inspiration
The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
Project Duration
The project started in Match 2019 in Hong Kong and finished in July 2019.
Operation Flow
The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
Patents
Copyrights belong to IMO design limited, 2019.
Team Members
Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung
Image Credits
IMO design, Bobby Wu

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