Tongrentang Zhima Health Podetala Interna Dezajno by Yong Wong

Tongrentang Zhima Health Podetala Interna Dezajno by Yong Wong is a highly esteemed winner of the very prestigious 2021 Ora A' Design Award in Dezajno de Interna Spaco kaj Ekspozicio Competition Category.

OroInterno· 2021

Tongrentang Zhima Health Podetala Interna Dezajno

by Yong Wong

Client: Beijing Tongrentang Health

Ora A' Design Award Winner in Interno Category

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Colors

The Design

About Tongrentang Zhima Health Podetala Interna Dezajno

Tongrentang Zhima Health estas sperto-butiko situanta en Pekino. La butiko kovras 5000 kvadratajn metrojn sur tri etaĝoj. Nutraj suplementoj, nutrigaj manĝaĵoj kaj sanzorgaj produktoj, kiuj inkluzivas santeknologion, estas ofertataj en unu loko. Grandaj areoj de kontrastaj materialoj, kiel masiva ligno kaj latuno, estas aplikataj en la interno. De la teretaĝo supren, kvar temoj estas prezentataj, nome enketo, manĝaĵo, resaniĝo kaj kuracado. La butiko ankaŭ servas kiel komforta socia spaco por klientoj.

The Recognition

About the Ora A' Design Award

Tongrentang Zhima Health Podetala Interna Dezajno estas gajninto de la Ora A' Design Award, treege prestiĝa rekono donata al unuaklasaj, mirindaj kaj elstaraj dezajnoj. La Oraj gajnintoj estas treege novigaj, viziecaj kaj glamure miregigaj kreaĵoj, kiuj reflektas la talenton, saĝon kaj lertecon de siaj dezajnistoj. Oni atendas, ke Tongrentang Zhima Health Podetala Interna Dezajno estu tre laŭdata, tendencdifina kaj monumenta inventaĵo, kiu liveras senprecedencan valoron. Ĉi tiu dezajno gajninta la Oran A' Design Award estas spektakla, estimata projekto, kiu tre profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Tongrentang Zhima Health Podetala Interna Dezajno kreas intensajn dezirsentojn, vekas pasion, kuraĝigas kreemon kaj fascinas nin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design