Spiderweb Ŝlosila Vidaĵo by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Ora A' Design Award in Dezajno de Komputila Grafiko, 3D-Modelado, Teksturado kaj Bildigo Competition Category.
OroKomputila Grafiko· 2021
Spiderweb Ŝlosila Vidaĵo
Client: Morgan Studio
Ora A' Design Award Winner in Komputila Grafiko Category
Verified Award Winner
Verify Award Status for #115823The Design
About Spiderweb Ŝlosila Vidaĵo
La ĉefa ideo estis krei ion, kiu alportas la tutan atenton al la produkto, uzante malpli da elementoj kiel eble kaj kreante iun ligon kun la celata publiko samtempe. La reta elemento ankaŭ rilatas al la teno de la ŝuo kaj lia sovaĝa naturo, alportante personigon al la produkto. La humoro ankaŭ transdonas teknologion, ĉeestantan sur la ŝuesenco kaj pinĉaĵon de mistika lingvo, kiu venas kun la araneaĵa elemento, kiu ankaŭ reprezentas la ŝuoŝuo-tenon.
The Recognition
About the Ora A' Design Award
Spiderweb Ŝlosila Vidaĵo estas gajninto de la Ora A' Design Award, treege prestiĝa rekono donata al unuaklasaj, mirindaj kaj elstaraj dezajnoj. La Oraj gajnintoj estas treege novigaj, viziecaj kaj glamure miregigaj kreaĵoj, kiuj reflektas la talenton, saĝon kaj lertecon de siaj dezajnistoj. Oni atendas, ke Spiderweb Ŝlosila Vidaĵo estu tre laŭdata, tendencdifina kaj monumenta inventaĵo, kiu liveras senprecedencan valoron. Ĉi tiu dezajno gajninta la Oran A' Design Award estas spektakla, estimata projekto, kiu tre profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Spiderweb Ŝlosila Vidaĵo kreas intensajn dezirsentojn, vekas pasion, kuraĝigas kreemon kaj fascinas nin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
- Dimensions & Packaging
- Width 5000px x Height 3488px 300dpi
- Tags
- 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
- Project Duration
- I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
- Operation Flow
- The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan
Caique Fernando
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