Cap Pac Reklama Produkto por Eventoj by Joshua Grant Rayner

Cap Pac Reklama Produkto por Eventoj by Joshua Grant Rayner is a highly esteemed winner of the very prestigious 2021 Arĝenta A' Design Award in Dezajno de Reklamado, Merkatado kaj Komunikado Competition Category.

ArĝentoReklamado· 2021

Cap Pac Reklama Produkto por Eventoj

by Joshua Grant Rayner

Client: Cassette Concepts limitied

Arĝenta A' Design Award Winner in Reklamado Category

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Verified Award Winner

Verify Award Status for #117274

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cap Pac Reklama Produkto por Eventoj

Cap Pac estas reklama produkto desegnita por uzo dum subĉielaj eventoj. Cap Pac estas farita el ununura kartonfolio kaj kombinas plurajn utilajn erojn. Du sunvizieroj povas esti forŝiritaj kaj fiksitaj ĉirkaŭ la kapo por ombrigi la okulojn. La restanta panelo servas kiel ŝildo, kiu povas porti mesaĝon elektitan por ĉiu evento. La sama panelo ankaŭ funkcias kiel portilo por du trinkaĵoj. Reciklita aŭ atestita kartono estas uzata, kune kun senakva inko kaj malaltenergia sekigado. La celo estas redukti la rubon kreitan de reklama materialo.

The Recognition

About the Arĝenta A' Design Award

Cap Pac Reklama Produkto por Eventoj estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Cap Pac Reklama Produkto por Eventoj estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Cap Pac Reklama Produkto por Eventoj estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Dimensions & Packaging: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Tags: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Production Technology: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Design Challenge: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Research: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Inspiration: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Project Duration: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Operation Flow: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Patents: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Team Members: Joshua Grant Rayner