Pepsi Culture Limigita Eldono de Trinkaĵ-Skatola Serio by Dennis Furniss

Pepsi Culture Limigita Eldono de Trinkaĵ-Skatola Serio by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 Ora A' Design Award in Pakada Dezajno Competition Category.

OroPakado· 2021

Pepsi Culture Limigita Eldono de Trinkaĵ-Skatola Serio

by Dennis Furniss

Client: Pepsi

Ora A' Design Award Winner in Pakado Category

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Colors

The Design

About Pepsi Culture Limigita Eldono de Trinkaĵ-Skatola Serio

Pepsi Culture estas limigita eldona serio de skatoloj kreita por gastrinkaĵa marko en Meksiko. La serio konsistas el ses kolekteblaj skatoloj, kaj ĉiu skatolo reprezentas unu meksikan urbon. Lokaj rakontoj, tradicioj kaj artaj referencoj estas tradukitaj en ilustrajn motivojn, kiuj kombinas longedaŭrajn kulturajn simbolojn kun nuntempa dezajna aliro. Ĉiu skatolo estas farita el aluminio, enhavas 12 uncojn kaj estas finpretigita per altdifina ofseta presado. La skatoloj estas venditaj unuope kaj kune formas serion, kiu reflektas regionan diversecon.

The Recognition

About the Ora A' Design Award

Pepsi Culture Limigita Eldono de Trinkaĵ-Skatola Serio estas gajninto de la Ora A' Design Award, treege prestiĝa rekono donata al unuaklasaj, mirindaj kaj elstaraj dezajnoj. La Oraj gajnintoj estas treege novigaj, viziecaj kaj glamure miregigaj kreaĵoj, kiuj reflektas la talenton, saĝon kaj lertecon de siaj dezajnistoj. Oni atendas, ke Pepsi Culture Limigita Eldono de Trinkaĵ-Skatola Serio estu tre laŭdata, tendencdifina kaj monumenta inventaĵo, kiu liveras senprecedencan valoron. Ĉi tiu dezajno gajninta la Oran A' Design Award estas spektakla, estimata projekto, kiu tre profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Pepsi Culture Limigita Eldono de Trinkaĵ-Skatola Serio kreas intensajn dezirsentojn, vekas pasion, kuraĝigas kreemon kaj fascinas nin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.