La Boutique Jzn Interna Dezajno de Pastaĵa Butiko by Millton Yu

La Boutique Jzn Interna Dezajno de Pastaĵa Butiko by Millton Yu is a highly esteemed winner of the very prestigious 2021 Bronza A' Design Award in Dezajno de Interna Spaco kaj Ekspozicio Competition Category.

BronzoInterno· 2021

La Boutique Jzn Interna Dezajno de Pastaĵa Butiko

by Millton Yu

Client: M. INTERIOR DESIGN Co., LTD

Bronza A' Design Award Winner in Interno Category

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Colors

The Design

About La Boutique Jzn Interna Dezajno de Pastaĵa Butiko

La Boutique Jzn estas la interna dezajno de pastaĵa butiko en Tajpeo, Tajvano, kompletigita en novembro 2019. La 68-kvadratmetra spaco prezentas jarcentan pastaĵan markon en moderna maniero. Mata ora-roza koloro anstataŭigas la ruĝan tonon de tradiciaj festadoj kaj donas al la butiko molan kaj trankvilan karakteron. Kvadrataj kaj rondaj formoj funkcias kiel markaj simboloj kaj aperas en la ĉine kradita fenestra desegno, la plafona formo, la kurba randa kaso, la teksitaj rotangaj ŝrankaj pordoj kaj seĝodorsoj, kaj la metalaj linioj enmetitaj en la plankon.

The Recognition

About the Bronza A' Design Award

La Boutique Jzn Interna Dezajno de Pastaĵa Butiko estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke La Boutique Jzn Interna Dezajno de Pastaĵa Butiko estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. La Boutique Jzn Interna Dezajno de Pastaĵa Butiko bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
Dimensions & Packaging: The project is 68 square meter.
Tags: Commercial, Shop, Interior Design, Space, Food
Production Technology: To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
Design Challenge: The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
Research: The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
Inspiration: While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
Project Duration: The project finished in November 2019 in Taipei, Taiwan.
Operation Flow: When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
Team Members: Designer: Millton Yu
Image Credits: Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.