Qyf Interna Dezajno de Butiko by Sun Concepts Office

Qyf Interna Dezajno de Butiko by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 Arĝenta A' Design Award in Dezajno de Interna Spaco kaj Ekspozicio Competition Category.

ArĝentoInterno· 2022

Qyf Interna Dezajno de Butiko

by Sun Concepts Office

Client: Sun Concepts

Arĝenta A' Design Award Winner in Interno Category

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Verified Award Winner

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Colors

The Design

About Qyf Interna Dezajno de Butiko

Qyf estas la interna dezajno de multmarka butiko en Wuhan, Ĉinio, kun kruta konstruita areo de 270 kvadrataj metroj. La vendejo ofertas larĝan gamon da produktoj, do la ekspozicio baziĝas sur grandaj ebenoj anstataŭ multaj bretaroj. Ĉi tiu simpla solvo konservas la spacon kompleta. Speguloj reflektas la internon kaj igas la spacon aspekti pli profunda. Metalo, ŝtono kaj vitro formas simplajn geometriajn formojn. Grandaj vitraj surfacoj transformas la vendejon en montrofenestron por piedirantoj. Cirkla itinero gvidas vizitantojn preter ĉiu ekspoziciata objekto.

The Recognition

About the Arĝenta A' Design Award

Qyf Interna Dezajno de Butiko estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Qyf Interna Dezajno de Butiko estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Qyf Interna Dezajno de Butiko estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie