Emirati One Luksa Aŭtomobila Ekspoziciejo by Marwan Mrad

Emirati One Luksa Aŭtomobila Ekspoziciejo by Marwan Mrad is a highly esteemed winner of the very prestigious 2022 Ora A' Design Award in Dezajno de Interna Spaco kaj Ekspozicio Competition Category.

OroInterno· 2022

Emirati One Luksa Aŭtomobila Ekspoziciejo

by Marwan Mrad

Client: DPI Interior Design and Decoration LLC

Ora A' Design Award Winner in Interno Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Emirati One Luksa Aŭtomobila Ekspoziciejo

Emirati One estas aŭta ekspoziciejo kaj muzeo, situanta en Burj Vista-turo, sur la bulvardo, alfrontante Burj Khalifa en Dubajo, Unuiĝintaj Arabaj Emirlandoj. La projekto kun entute 997 kvadrataj metroj estas ĉefverko, kiu salutas bonan metion kaj omaĝas al monda heredaĵo, omaĝo al komplikaj detaloj, kiuj difinis aŭtomobilan dezajnon tra la jaroj.

The Recognition

About the Ora A' Design Award

Emirati One Luksa Aŭtomobila Ekspoziciejo estas gajninto de la Ora A' Design Award, treege prestiĝa rekono donata al unuaklasaj, mirindaj kaj elstaraj dezajnoj. La Oraj gajnintoj estas treege novigaj, viziecaj kaj glamure miregigaj kreaĵoj, kiuj reflektas la talenton, saĝon kaj lertecon de siaj dezajnistoj. Oni atendas, ke Emirati One Luksa Aŭtomobila Ekspoziciejo estu tre laŭdata, tendencdifina kaj monumenta inventaĵo, kiu liveras senprecedencan valoron. Ĉi tiu dezajno gajninta la Oran A' Design Award estas spektakla, estimata projekto, kiu tre profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Emirati One Luksa Aŭtomobila Ekspoziciejo kreas intensajn dezirsentojn, vekas pasion, kuraĝigas kreemon kaj fascinas nin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Emirati One is a luxury car showroom & museum that showcases rare, special and one of a kind vehicles that need no description to amaze potential owners.
Dimensions & Packaging: The showroom is a total of 997 sqm divided into 2 floors. 654 sqm for the ground floor and 343 sqm for the mezzanine floor.
Tags: luxurycars, luxury, cars, showroom, masterpiece, museum, unique, vehicles, rarecars
Production Technology: The entrance is chosen on the axe facing Burj Khalifa.

VIP offices designed in the mezzanine floor, lounges overlooking the ground floor. Glass used for partitions allowing natural light to get in.

White Korean material on main entrance, and grey concrete flooring give a nice first impression. Sahara Noir marble is used for floors and some office walls.
3D mosaic on the walls in areas that accommodate the desks.

LED strips installed on the floor, separate showroom pedestrian paths and cars displays.
Design Challenge: The showroom is part of a curvy tower with irregular plan shape and Dubai regulations forbid changes to the tower exteriors.

We tried to lose the irregularity by keeping focus on the central part of the showroom and overcame this obstacle by using exterior sizes for cars distribution where each window accommodates one car.

The client has many cars to be displayed which was impossible in the beginning, but we found the perfect distribution while making sure all cars are visible from all sides.
Research: Project research phase was practical and theoretical at the same time where the team intended to visit few car showrooms existing in Dubai and some art galleries as well to check the standards all showrooms designs depend on, as well as car specialized galleries techniques.

Most researches that has been done in order to help the project grow, were about functional use and psychological effects on visitors like one very helpful research: Human Visual Quality: Art Gallery Exhibition for Mohamad Hanif Abdul Wahab and Alia Fatin Ahmad Zuhardi, Procedia, Social and Behavioral Sciences.
Inspiration: The project is a masterpiece that salutes fine craftsmanship and pays tribute to world-class heritage, an homage to intricate details that have defined automotive design throughout the years. It is that type of showrooms that amazes you with an extraordinary display stations and yet, a lot more to see.
Project Duration: The design and concepts are created in April 2021 in Dubai. Execution is currently in progress. The showroom is located in Burj Vista tower, in a strategic location on the Boulevard, facing Burj Khalifa in Dubai, United Arab Emirates.
Operation Flow: Regardless of the project main function of showing top luxurious cars strictly chosen in the showroom, it is an interactive hub itself in result of its special location and surrounding environment in downtown. You are always able to enjoy the delicious coffee served in the barista lounge in the ground floor while watching the view of Burj Khalifa as well as amusing yourself by watching a collection of the rarest cars worldwide all in one room.
Team Members: Company Manager and Design Director: Marwan Mrad
Architect: Bebars Janbout
Architect: Ayham Haikal
Architect: Nour Rashed
Architect: Ghassan Kher Aldeen
Architect: Aseel Beydoun
Architect: Ayham Deeb
Architect: Eyad Moughrabi
Interior Designer: Humam Ibrahim
Interior Designer: Firas Ghazal
Interior Designer: Nawaf Kurbaj
Image Credits: Image #1, DPI, 2021
Image #2, DPI, 2021
Image #3, DPI, 2021
Image #4, DPI, 2021
Image #5, DPI, 2021
Video Credits: DPI, 2021