Deji Cultural Complex Muzeo by Masato Kure and Masashi Ota

Deji Cultural Complex Muzeo by Masato Kure and Masashi Ota is a highly esteemed winner of the very prestigious 2023 Platena A' Design Award in Dezajno de Interna Spaco kaj Ekspozicio Competition Category.

PlatenoInterno· 2023

Deji Cultural Complex Muzeo

by Masato Kure and Masashi Ota

Client: The Triangle.jp Co., Ltd

Platena A' Design Award Winner in Interno Category

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Colors

The Design

About Deji Cultural Complex Muzeo

La Deji Kultura Komplekso provizas fuzion de kulturartoj kaj komercaj instalaĵoj. Ĝi havas ses ampleksajn instalaĵojn inkluzive artmuzeion, muzeion, librejon, butikojn kaj kafejon sur sia supra etaĝo de 7300 m2. La kunekzisto de ĉi tiuj instalaĵoj permesas al klientoj halteti ĉe unu kiun ili alie ne estus vizitintaj. Kio faras la desegnan novaĵon de The Triangle. JP estas ke ili tute forigis murojn inter spacoj. Per forigo de kloztabuloj, ĝi liberigis la spacon de limoj inter interno kaj eksterno donante al klientoj etan "antaŭrigardon" antaŭ ol eniri la spacon.

The Recognition

About the Platena A' Design Award

Deji Cultural Complex Muzeo estas gajninto de la Platena A' Design Award, escepte prestiĝa rekono donata al vere esceptaj, elegantaj kaj grandiozaj dezajnoj. La Platenaj gajnintoj estas mirindaĵoj de kreado, atestoj pri la limoj de intelekta kreemo, kaj montras la senrivalan profesiecon kaj genion de siaj dezajnistoj. Oni atendas, ke ĉi tiuj dezajnoj estu la plej renomaj verkoj, kiuj difinas la estetikon de epoko, kontribuas al la bonstato de la socio kaj puŝas la limojn de arto, scienco, dezajno kaj teknologio. Deji Cultural Complex Muzeo montras transcendan nivelon de elstareco kaj sendube plibonigas la mondon per siaj avantaĝaj kaj valoraj ecoj. Deji Cultural Complex Muzeo estas verko gajninta la Platenan A' Design Award, kiu vekas dezirojn, inspiras, ekscitas, ĝojigas kaj ekbrilas grandan ĝojon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DEJI Cultural Complex is a new type of entertainment venue that provides a fusion of cultural arts complex and commercial facility on its top 7300m2 floor. The place has sophisticated yet inviting ambiance since there is no walls between each area. Eliminating entire walls freed the space from having the boundaries between inside and outside that giving customers a little preview before entering the space. The entire design reflects the culture, people, and the city of Nanjing. Therefore, visiting this complex easily becomes part of their lifestyle.
Dimensions & Packaging: DEJI Cultural complex has six extensive facilities including an art museum, a museum, a bookstore, shops, and a cafe on its top 7300m2 floor.
Tags: museum, art, interior design, commercial interior, contemporary art
Production Technology: The innovation of our design is that we entirely got rid of walls between spaces. By eliminating partitions, it freed the space from having the boundaries between inside and outside that gives customers a little preview before entering the space. Two main ideas have used to eliminate the boundaries. First is water. We installed large water basins at the entrance instead of walls. The second is rods. Instead of having solid walls, countless white rods are hanging from ceiling.
Design Challenge: The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. Our lifestyle has changed dramatically, and the joy of shopping physically was taken away.
Research: By combining cultural-arts complex and commercial facility, it elevated the brand value of the mall. It gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design made the luxury mall feel less exclusive and more comfortable for everyone to stop by and enjoy.
Inspiration: The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. We believe what satisfies people is not just simply buying product, but it is the entire experience before and after it. We design the facility not just to offer a beautiful place, but to provide a space that people can enjoy quality time. What people can experience there is something people would not be able to experience if they were shopping online.
Project Duration: The project started in January 2021 in Nanjing, China. Constriction period was 5 month and completed in February 2022.
Operation Flow: We believe that the integration of commercial and cultural facility creates more sustainable economic benefit. It elevated the brand value of the facilities and gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design inherited the culture and history of Nanjing city in a modern way while promoting wellbeing of the people by understanding their needs.
Team Members: Masato Kure
Masashi Ota
Yuki Kashiwakura
Image Credits: Inter_mountain