The 31st Golden Melody Awards Trailer Ceremonia Reklamvideo by Cheng-Hsuan Lin

The 31st Golden Melody Awards Trailer Ceremonia Reklamvideo by Cheng-Hsuan Lin is a highly esteemed winner of the very prestigious 2023 Arĝenta A' Design Award in Dezajno de Filmoj, Videoj kaj Animacioj Competition Category.

ArĝentoFilmo· 2023

The 31st Golden Melody Awards Trailer Ceremonia Reklamvideo

by Cheng-Hsuan Lin

Client: 27 Design Co., Ltd.

Arĝenta A' Design Award Winner in Filmo Category

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Verified Award Winner

Verify Award Status for #142935

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The 31st Golden Melody Awards Trailer Ceremonia Reklamvideo

La antaŭfilmo de Golden Melody Awards komenciĝas per fanda trofeo, simbolante la konstantan evoluon kaj transformon de la prestiĝa muzika evento. Kun ĉiu forpasanta generacio, la premioj foriĝas de tradicio kaj reinventas sin, esplorante senfinajn eblecojn. Tre kiel akvo, la premioj fluas en malsamajn partojn de la mondo, alportante novan vivon kaj energion al la ciklo de renaskiĝo. Ĝia efiko estas netuŝebla sed profunda, disvastiĝanta kiel ondeto kaj lasante daŭran impreson sur ĉiuj tiuj, kiujn ĝi tuŝas.

The Recognition

About the Arĝenta A' Design Award

The 31st Golden Melody Awards Trailer Ceremonia Reklamvideo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke The 31st Golden Melody Awards Trailer Ceremonia Reklamvideo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. The 31st Golden Melody Awards Trailer Ceremonia Reklamvideo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The trailer opens with a Golden Melody trophy melting down, signifying that with the coming and going of generations, the Golden Melody Awards is breaking with conventions, reformulating and reconstructing every possibility anew. Like water, it seeps into every land, providing newfound nourishment in the cycle of rebirth; it spreads like a ripple, exerting its intangible and ever-renewing influence.
Dimensions & Packaging: The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.
We rethink and define the different possibilities of Golden Melody Awards.
Use many different styles of media creation to interpret the possibility of each kind of music in Golden Melody Awards
Tags: Music Award, Golden Melody Awards, GMA, GMA31, GMA2020, Trailer
Production Technology: The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
A total of 29 awards, divided into 9 categories, we condense them and define the feature of each category in a scene that jumps to one scene.
Design Challenge: The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.

We rethink and define the different possibilities of Golden Melody Awards.
During the epidemic, many things have changed, and life may no longer be the same as before, but it must be like water to reshape a new look.
Research: The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
In 2020, the epidemic has not only impacted the world, but also made us stop and rethink many things, taking the concept of rebirth as the main theme of the video.
Through the melting and final turning of the trophy into diffusion and flow, two different viewing experiences are subtly induced.
Inspiration: At the beginning of the trailer, everything seems to melt down through the inverted lens, scene by scene until the source of the Golden Melody trophy, and when the last moment of the inversion is approaching, start fast-forward playback with the inversion, so that the original dissolution is reversed into diffusion and Flow, ingeniously elicits two different viewing experiences.
Project Duration: started in May 2020 and finished in August 2020 in Taiwan, and was launched in August 2020
Operation Flow: Golden Melody Awards is Taiwan’s annual grand music awards ceremony, and we made a leading video trailer for this 31st session of the ceremony.
With the 31st Golden Melody Awards, which is also a generation from 0 to 1. We have tried different changes from the past.

Scenes that switch scenes symbolize different music styles, and each type of music deserves to be affirmed.
Patents: Client:
Ministry of Culture
Taiwan Television Enterprise, Ltd.
Team Members: Director: Cheng-Hsuan Lin
Art Director: Qian-Han Chen
Producer: Yu-Hsiang Peng, Weiting Zhou
Designer: Qian-Han Chen, Bonnie Lu, Xiao-Man Lin, Chung-Yi Wu, Hsiang-Lan Tsai, Ying-Fang Kao, Yi-Wei Wu, Sopedou Fu, Hsin Lin
Animator: Bonnie Lu, Gene Jiang, Bruce Chen, Benson Chang, Peng-Hau Wang
Colorist: Yihsun Chiang, Cheng-Hsuan Lin
Music Design: Hsiao-Chin Lin, Szu-Yu Lin , Company: WinSound Studio
Strings: Shuon Tsai, Nala Huang, Weapon Gan, Hang Liu , Company: Just Busy Music Studio
Recording: Zen Chien, Chris Chen, Company: 112F Recording Studio
Image Credits: Production & Design: 27 Design Co., Ltd.
Music & Sound Production: WinSound Studio
Strings: Just Busy Music Studio
Recording Engineer: Zen Chien
Recording Assistant: Chris Chen
Recording Studio: 112F Recording Studio