Haocailou Restoracia Interna Dezajno de Sig Studio

La dizajno Haocailou Restoracia Interna Dezajno de Sig Studio estas tre estimata gajninto de la prestiĝa 2023 Arĝenta A' Design Award en la Konkursa Kategorio Dezajno de Interna Spaco kaj Ekspozicio.

ArĝentoInterno· 2023

Haocailou Restoracia Interna Dezajno

de Sig Studio

Gajninto de Arĝenta A' Design Award en la Kategorio Interno

18,293

Kontrolita Premiogajninto

Kontroli Premiostaton por #143404

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Haocailou Restoracia Interna Dezajno

Haocailou estas restoracia interna dezajno, kiu prezentas la kulturon de Shunde. En la kulturo de Shunde, Haocai signifas bonŝancon, festecon kaj riĉan koloron. La projekto uzas multajn lanternojn, tradiciajn kolorojn kaj tavoligitajn materialojn por krei viglan etoson. La fenikso, simbolo de bonŝanco kaj loka kromnomo de Shunde, estas la ĉefa temo. Flavaj ŝtuparoj, kun apogiloj kiuj funkcias kiel subtenaj traboj, kondukas al drinkejo kronita de duobla-tavola feniksa boato, kiu ankaŭ enhavas vinon. Privataj ĉambroj en la tria etaĝo memorigas tradiciajn fiŝlanternojn.

La Agnosko

Pri la Arĝenta A' Design Award

Haocailou Restoracia Interna Dezajno estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Haocailou Restoracia Interna Dezajno estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Haocailou Restoracia Interna Dezajno estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
Dimensioj kaj Pakado: The project area is 542sqm.
Etikedoj: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
Produkta Teknologio: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
Dizajna Defio: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Esplorado: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
Inspiro: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
Projekta Daŭro: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
Funkcia Fluo: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Patentoj: Copyrights belong to SIG Studio,2021.
Teamanoj: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
Bildaj Kreditoj: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021