Extreme of Emptiness Primara Funkcio: 3D Publika Arto by Haiyu Zheng

Extreme of Emptiness Primara Funkcio: 3D Publika Arto by Haiyu Zheng is a highly esteemed winner of the very prestigious 2024 Fera A' Design Award in Dezajno de Komputila Grafiko, 3D-Modelado, Teksturado kaj Bildigo Competition Category.

FeroKomputila Grafiko· 2024

Extreme of Emptiness Primara Funkcio: 3D Publika Arto

by Haiyu Zheng

Fera A' Design Award Winner in Komputila Grafiko Category

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Colors

The Design

About Extreme of Emptiness Primara Funkcio: 3D Publika Arto

Libra Teksto: Ekstremo de Malpleno estas publika artverko, kiu mergas la spektantojn en la belecon de printempo kaj somero, celante esplori la miriadon da mirindaj estaĵoj troveblaj en la naturo. Ĉi tiu verko funkcias kiel potenca kanalo, transpontante la breĉon inter homoj kaj naturo per lerta malklarigo de la limoj. Poezie loĝante en ĉi tiu virtuala regno de la naturo, spertu la varmon de la sunlumo, aŭdu la mildan susuradon de la venteto, observu la subtilajn ŝanĝojn en la naturo ĉe ĉiu spiro, fine elvokante profundan senton de aŭtentika malrealeco.

The Recognition

About the Fera A' Design Award

Extreme of Emptiness Primara Funkcio: 3D Publika Arto estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Extreme of Emptiness Primara Funkcio: 3D Publika Arto estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Extreme of Emptiness Primara Funkcio: 3D Publika Arto estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Extreme of Emptiness" is a public art piece. The scene is set in spring and summer, in order to explore a wide variety of marvelous creatures in nature and use them as a strong carrier to connect humans and nature, hoping to blur the boundaries between us and nature in a poetic way. Poetically inhabiting the virtual nature, feeling the temperature of the sunlight, feeling the sound of the breeze, feeling the subtle changes of nature in a moment of breathing, feeling a "real sense of unreality".
Dimensions & Packaging: The project is displayed on an LED billboard with a resolution of 8K and a size of 888 square meters. This piece is mainly produced by Cinema 4D and Octane Render, also uses Houdini for the FX effects.
Tags: Naked-eye 3D billboard, CG, digital art, public art, visual art, 3D Anamorphic, motion design, digital nature
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: Starting from the natural world we live in, the work explores how to connect the "non-human" creatures of nature with the city. The work chooses the sea slug as the main character of the story, not only its unique posture when traveling allows for more dynamic forms to be explored, but also in a public space with a diverse crowd, a cute and curious "sea rabbit" can easily attract people's attention and goodwill. In addition, the sea slug and its surroundings are boldly colored to amplify the difference between the imaginary world and the real world.
Research: This work explores how to achieve the effect of art healing through digital art. Art healing is more of an emotional expression, how to rely on the creator's own perception of the surrounding world, through the expression of digital art to help the audience psychological, emotional and physical relaxation, relieve stress, and give emotional value to society.
Inspiration: The ecosystems in nature are complex and fascinating, life expresses itself in a mysterious way, and the vastness of the unknown makes me fantasize about the choices that creatures go through in the process of evolution. I want to illustrate it through digital visual art and create a real sense of unreality to bring the audience a moment of tranquility outside the world. I hope more people will pay attention to the "wonderland" that is about to be lost before we have a chance to understand it.
Project Duration: July 1st, 2023 - Sept. 26th, 2023, Chengdu,China
Operation Flow: The virtual world breaks through the limitations of traditional exhibition space and interacts directly with the audience on the bustling shopping street in Chengdu, China. Utilizing the clever visual difference without the use of any professional equipment to achieve the shocking effect of naked eye 3D, to bring the audience a new visual experience!