Luffy Leathers Butiko by Ali Bazzi is a highly esteemed winner of the very prestigious 2024 Fera A' Design Award in Dezajno de Interna Spaco kaj Ekspozicio Competition Category.

FeroInterno· 2024

Luffy Leathers Butiko

by Ali Bazzi

Client: Luffy Leathers

Fera A' Design Award Winner in Interno Category

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Verified Award Winner

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Colors

The Design

About Luffy Leathers Butiko

La vendeja internspaca dezajna projekto celas oferti unike privatan aĉetan sperton en merkatcentro. La dezajno elmontras kunfandon de elementoj kaj naturaj tradiciaj materialoj, kun sofistika monokroma paletro, rimarkeble laŭmendita plafona komponaĵo, kurbaj elmontriloj metie ellaboritaj por reflekti ledajn streĉajn karakterizaĵojn, adaptebla bretaro adaptita por enhavi variajn produktajn elmontradojn, kaj enkonstruitaj surbazaj strek-kodoj reprezentantaj la ciferecaepokon, kompletigataj per mekanikaj produktopakaj transiĝoj, provizante novan aĉetan sperton por vizitantoj.

The Recognition

About the Fera A' Design Award

Luffy Leathers Butiko estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Luffy Leathers Butiko estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Luffy Leathers Butiko estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project revolves around creating a uniquely private shopping experience, contrasting with the artificial ambiance. Its concealed interior offers a glimpse into its specialty, welcoming customers with a distinctive atmosphere. Introducing the shop to a mall setting for the first time, it features a unique ceiling blend, curved displays, adjustable shelves, and embedded floor barcodes symbolizing the digital age, reflecting the brand's craft to the store. These features enhance interactivity to the shop's distinctiveness.
Dimensions & Packaging: The store area is 100 sqm, 4m ceiling height
The design's custom shelves, in sizes A (250mm x 200mm), B (450mm x 250mm), and C (800mm x 250mm), integrate with curved gypsum and Tadelakt walls standing at 3.85m in height. The expansive Neoterrazzo flooring, covering 100 sqm, forms an artful foundation. Embedded barcodes within the flooring emerges technology. Warm light at 3000K at the surrounding wall display and daylight at 4000K in the stretch ceiling, playing with the LED color temperature to create original and personalized environments.
Tags: barcodes, Warm and daylight lighting, Adjustable handles with rails, Gypsum and Tadelakt walls, Stretch ceiling, Leather bags
Production Technology: The walls at this shop are meticulously crafted from gypsum board, expertly finished with Tadelakt material, capturing the handcrafted essence. This process imparts a tactile warmth to the space. Specialized production techniques are employed for the custom shelves, ensuring adaptability. Barcodes embedded in the flooring introduce a digital narrative. This design approach creates a touch-friendly and practical space that pays homage to the handmade feel of leather products.
Design Challenge: Transitioning retail shop, the project aimed to create an inviting atmosphere, strategically contrasting with the mall's ambiance. Incorporating Neoterrazzo flooring, handcrafted curved walls, and innovative shelving systems, the design blended digital and physical experiences. Overcoming challenges, it prioritized customer engagement, sustainability, and a harmonious shopping journey, to present a good targeted design.
Research: The concept design reflects the identity of the store, and the target market, which comes from the marketing team archive and the store location audience, to be aware of how to reflect and present the product within the needs.
Form scale and material selection depends on the variety and size of the products,
construction materials on site need to be tested where the main finish is sorted by handcraft, also the floor pouring, all finishes need to be tested to get the high-end look,
also the motorized conveyor's specifications concerning the product size and weight.
Inspiration: Every store is Integrated with the products in a harmonious identity, which comes from the brand philosophy, where it presents itself as a handmade craft in Lebanon, bent edges smooth connections natural look materials represent the industry process that creates the lines and forms in the interior space. The brand is from an online store to a physical experience, a path of industry represented by a QR code embedded in the floor, check the path!
Project Duration: The project started in October 2023 in Beirut and finished in December 2023, at Centro Mall.
Operation Flow: The design excels through key elements like handcrafted walls, special-made shelves, and embedded barcodes. These components contribute to a superior outcome by boosting customer engagement and satisfaction. The deliberate integration of accurate lighting ensures customers perceive leather colors authentically, enhancing the overall experience. The design performs by prioritizing these key elements, creating a distinctive and memorable shopping that sets it apart in an exceptional retail experience.
Image Credits: Image #1: Photographer Ali Dbouk, Luffy Leathers, 2024
Image #2: Photographer Ali Dbouk, Luffy Leathers, 2024
Image #3: Photographer Ali Dbouk, Luffy Leathers, 2024
Image #4: Photographer Ali Dbouk, Luffy Leathers, 2024
Image #5: Photographer Ali Dbouk, Luffy Leathers, 2024