Cats in a Box Komunikada Dizajno by Daniel da Hora

Cats in a Box Komunikada Dizajno by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 Fera A' Design Award in Dezajno de Reklamado, Merkatado kaj Komunikado Competition Category.

FeroReklamado· 2024

Cats in a Box Komunikada Dizajno

by Daniel da Hora

Client: Adote Um Gatinho

Fera A' Design Award Winner in Reklamado Category

46,434

Verified Award Winner

Verify Award Status for #161093

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cats in a Box Komunikada Dizajno

La kampanjo de la dizajna teamo ingenie kombinis kuraĝajn ilustraĵojn kun gaja atmosfero, celante malkonstrui mitojn pri kovid-19 kaj promocii katadopton. Esplor-pelita, ĝi malkaŝis miskomprenojn, kondukante al efika mesaĝado kaj evoluigo de produktlinio. Per vigla merkatiga aliro kaj sukcesa karita bazaro, la kampanjo ne nur levis financojn sed ankaŭ defis sociajn kredojn, nutrante pli informitan kaj kompatan komunumon.

The Recognition

About the Fera A' Design Award

Cats in a Box Komunikada Dizajno estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Cats in a Box Komunikada Dizajno estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Cats in a Box Komunikada Dizajno estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions & Packaging: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tags: Cat, Pets, Adoption, Illustration, Color
Production Technology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Research: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Project Duration: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Team Members: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.