Goldwin Headquarters Oficejaj Interioroj by Good Place and Maf

Goldwin Headquarters Oficejaj Interioroj by Good Place and Maf is a highly esteemed winner of the very prestigious 2025 Arĝenta A' Design Award in Dezajno de Interna Spaco kaj Ekspozicio Competition Category.

ArĝentoInterno· 2025

Goldwin Headquarters Oficejaj Interioroj

by Good Place and Maf

Arĝenta A' Design Award Winner in Interno Category

20,641

Verified Award Winner

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Colors

The Design

About Goldwin Headquarters Oficejaj Interioroj

La projekto de transloĝigo de la ĉefsidejo de Goldwin, kompanio kiu evoluigas tutmondajn markojn kiel The North Face, rezultigis unuigitan oficejan spacon de 6,000 kvadrataj metroj. Ĉi tiu nova spaco servas kiel platformo por komunikado kaj kiel bazo por la tutmonda etendo de Goldwin. Konsekvence al la kompania engaĝiĝo al aŭtentikeco, nur naturaj materialoj estis uzitaj por ĉiuj finaj materialoj. La dezajna koncepto envizias harmonian integriĝon de la ses etaĝoj en unuigitan entaĵon, similan al sola arbo, kreante organikan spacan komponaĵon kun apartaj esprimoj en ĉiu etaĝo.

The Recognition

About the Arĝenta A' Design Award

Goldwin Headquarters Oficejaj Interioroj estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Goldwin Headquarters Oficejaj Interioroj estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Goldwin Headquarters Oficejaj Interioroj estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project incorporates traditional Japanese techniques, such as plastering, mud walls and borrowed scenery, and uses natural materials for all finishing materials. This approach reflects a sincere commitment to authenticity. The use of plastering for floor and furniture finishes demonstrates a respect for craftsmanship. Additionally, the integration of the interior with the outdoors creates a sense of openness and harmony with the surrounding environment.
Dimensions & Packaging: 41500mm×55400mm×21185mm
Tags: Office, Office Interior, Workplace, Workspace, OfficeDesign
Production Technology: The entrance features a textured rammed earth finish layered horizontally and irregularly shaped natural stones that express a vibrant and powerful sense of life, contrasting with the linear ceiling lighting and stone materials. Some floors feature abundant wood to promote comfort, while others showcase a minimalist design with exposed base materials like LGS, resulting in a diverse office environment.
Design Challenge: The primary challenge was in utilizing these non-uniform natural materials effectively. Through a detailed examination of the touch, shape, and texture of the materials, we ensured that the final product met the highest standards of fit and warmth. We meticulously arranged the veneer, cut from the same tree in the order it was harvested, to ensure a cohesive piece. Another challenge was creating a cohesive look while reusing over 80% of the furniture collected from various offices.
Research: Through site visits to client stores and labs, we gained insight into the brand's philosophy by observing the production process. Field research was conducted on the surrounding environment and the movement of passersby, considering the view of the office from Aoyama Street as a tool for brand communication. Additionally, 3D rendering tools were employed to present images to the client, facilitating discussions to ensure there was no discrepancy.
Inspiration: Goldwin's design incorporates 3 brand concepts: "Life with Nature," "Do More with Less," and "Dedication to Detail." These concepts encourage a sense of unity with nature and the development of shared values, promote new ideas born from minimalism, and emphasize uncompromising attention to materials and details, respectively. Based on these ideas, the design imagines a "strongly growing tree" throughout 6 floors, changing the spatial composition on each floor to create a creative space.
Project Duration: The project started in March 2023 and finished in May 2024 in Tokyo, Japan
Operation Flow: The office has been designed to incorporate features specialized for the use of each floor, with the aim of accommodating the diverse tasks of employees. The press room and coworking space are located adjacent to each other to facilitate seamless and lively communication. The upper floors feature a minimalist interior design and highly adaptable furnishings, fostering an environment conducive to creative discussions.
Team Members: Designer: Saori Takata(GOOD PLACE)
Designer: Ryota Unno(GOOD PLACE)
Designer: Toshiya Maekawa(Maf)
PM: Yosuke Kunii(GOOD PLACE)
PM: Haruna Kageyama(GOOD PLACE)
Image Credits: Photographer: Keiko Chiba (Nacasa & Partners)