Mobility Future Within Reach Marka Komunikado by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 Arĝenta A' Design Award in Dezajno de Reklamado, Merkatado kaj Komunikado Competition Category.
ArĝentoReklamado· 2026
Mobility Future Within Reach Marka Komunikado
Client: tacto Inc.
Arĝenta A' Design Award Winner in Reklamado Category
Verified Award Winner
Verify Award Status for #180975The Design
About Mobility Future Within Reach Marka Komunikado
Moviĝeblo-Estonteco Atingebla estas marka komunikada programo kreita por eduka migranta evento pri estonta moviĝeblo. La ĉefverko estas granda dioramo farita el Fine Flute kartono, mezuranta 1030 mm alte, 1456 mm larĝe kaj 500 mm profunde. Ĉiu parto estis lasere tranĉita kaj poste mane kunmetita. Interagaj mekanismoj movas veturilojn, lumigas konstruaĵojn kaj igas la urbon respondi per lumo, sono kaj movo. La reciklebla materialo subtenas la daŭripovan temon kaj helpas infanojn imagi estontan moviĝeblon per ludo.
The Recognition
About the Arĝenta A' Design Award
Mobility Future Within Reach Marka Komunikado estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Mobility Future Within Reach Marka Komunikado estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Mobility Future Within Reach Marka Komunikado estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
- Dimensions & Packaging
- Diorama
H1,030mm W1,456mm D500mm - Tags
- Integrated Creative, VI, Diorama, Web, Graphic Design
- Production Technology
- Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence. - Inspiration
- For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration. - Project Duration
- The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
- Operation Flow
- When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
- Team Members
- Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc. - Image Credits
- Masato Ishibashi / Photography
moi. / Illustration
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