Macau Light Festival 2018 TVC Televida Reklamo by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 Arĝenta A' Design Award in Dezajno de Filmoj, Videoj kaj Animacioj Competition Category.
ArĝentoFilmo· 2020
Macau Light Festival 2018 TVC Televida Reklamo
Client: Mirage Visuals
Arĝenta A' Design Award Winner in Filmo Category
Verified Award Winner
Verify Award Status for #89403The Design
About Macau Light Festival 2018 TVC Televida Reklamo
Makaa Luma Festivalo 2018 TVC estas televida reklamo kreita por promocii urban luman festivalon. La reklamo prezentas la festivalon kiel tempan tunelon. Unua-persona vidpunkto gvidas la spektanton tra lumaj instalaĵoj, tridimensia projekcia mapado kaj interaktivaj ludoj. Lokaj elementoj de gastronomio, arkitekturo, kulturo kaj kreivo estas montrataj kiel instalaĵa arto ene de la animacio. Ĉiuj scenoj estis planitaj en rakontestrio kaj testitaj kiel demonstra moviĝo en tridimensia programaro antaŭ la filmado. Realaj filmaĵoj, vidaj efektoj kaj moviĝaj grafikaĵoj estas kombinitaj.
The Recognition
About the Arĝenta A' Design Award
Macau Light Festival 2018 TVC Televida Reklamo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Macau Light Festival 2018 TVC Televida Reklamo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Macau Light Festival 2018 TVC Televida Reklamo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Inspiration
- In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
- Project Duration
- The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019
- Team Members
- Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang - Image Credits
- MIRAGE VISUALS All right reserved.
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