Rotass Haute Joallerie Chongqing Interna Dezajno de Juvelvendejo by Xiaobing Yao

Rotass Haute Joallerie Chongqing Interna Dezajno de Juvelvendejo by Xiaobing Yao is a highly esteemed winner of the very prestigious 2020 Platena A' Design Award in Dezajno de Interna Spaco kaj Ekspozicio Competition Category.

PlatenoInterno· 2020

Rotass Haute Joallerie Chongqing Interna Dezajno de Juvelvendejo

by Xiaobing Yao

Client: Yao Xiaobing Design Studio

Platena A' Design Award Winner in Interno Category

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Verified Award Winner

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Colors

The Design

About Rotass Haute Joallerie Chongqing Interna Dezajno de Juvelvendejo

Rotass Haute Joallerie Chongqing estas interno de juvelvendejo kovranta 280 kvadratajn metrojn sur du etaĝoj. La renovigo de ekzistanta konstruaĵo ĉe komerca strato uzas gipskartonon, ŝtalplatan spegulon kaj blankajn ŝtalajn tubojn. Gipsa skulptaĵo en la teretaĝa halo esprimas la markan estetikon, dum kupraj ŝtupoj kaj spegula plafono kreas supreniran movon. Levita interetaĝo etendas la spacon kaj servas kiel akceptejo por gravaj gastoj. La dua etaĝo aplikas preĝejajn arkitekturajn simbolojn por aldoni senton de rito, kaj facetita koridora muro rememorigas la internon de diamanto.

The Recognition

About the Platena A' Design Award

Rotass Haute Joallerie Chongqing Interna Dezajno de Juvelvendejo estas gajninto de la Platena A' Design Award, escepte prestiĝa rekono donata al vere esceptaj, elegantaj kaj grandiozaj dezajnoj. La Platenaj gajnintoj estas mirindaĵoj de kreado, atestoj pri la limoj de intelekta kreemo, kaj montras la senrivalan profesiecon kaj genion de siaj dezajnistoj. Oni atendas, ke ĉi tiuj dezajnoj estu la plej renomaj verkoj, kiuj difinas la estetikon de epoko, kontribuas al la bonstato de la socio kaj puŝas la limojn de arto, scienco, dezajno kaj teknologio. Rotass Haute Joallerie Chongqing Interna Dezajno de Juvelvendejo montras transcendan nivelon de elstareco kaj sendube plibonigas la mondon per siaj avantaĝaj kaj valoraj ecoj. Rotass Haute Joallerie Chongqing Interna Dezajno de Juvelvendejo estas verko gajninta la Platenan A' Design Award, kiu vekas dezirojn, inspiras, ekscitas, ĝojigas kaj ekbrilas grandan ĝojon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
Dimensions & Packaging: The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
Tags: Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
Production Technology: The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
Design Challenge: The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
Research: At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
Inspiration: The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
Project Duration: The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
Patents: Copyrights belong to Xiaobing Yao, 2019.
Team Members: Xiaobing Yao
Image Credits: Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.