Youngor Fashion Concept Store Primara Funkcio: Enarkitektura Dezajno de Podetala Vendejo by Jeffrey Zee

Youngor Fashion Concept Store Primara Funkcio: Enarkitektura Dezajno de Podetala Vendejo by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 Arĝenta A' Design Award in Dezajno de Interna Spaco kaj Ekspozicio Competition Category.

ArĝentoInterno· 2020

Youngor Fashion Concept Store Primara Funkcio: Enarkitektura Dezajno de Podetala Vendejo

by Jeffrey Zee

Client: JFR Studio

Arĝenta A' Design Award Winner in Interno Category

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Colors

The Design

About Youngor Fashion Concept Store Primara Funkcio: Enarkitektura Dezajno de Podetala Vendejo

La Youngor-a Modo-Koncepta Vendejo estas enarkitektura dezajno de podetala vendejo, kovranta 5000 kvadratajn metrojn. La origina konstruaĵo estas duonsfero kun vitra fasado. La internon oni tute forigis kaj oni konstruis ombrelforman kernan tubon en la centro. Hazardaj traboradoj en la ombrela surfaco permesas al natura lumo eniri kaj kreas mildan lumo-ombran efekton. La kerna tubo enhavas lifton kaj kunligas la etaĝojn. Larĝaj ŝtupoj ĉe la enirejo servas por produkta ekspozicio kaj por sidado. Oni uzis metalan reton, plektitan bambuon kaj teracon.

The Recognition

About the Arĝenta A' Design Award

Youngor Fashion Concept Store Primara Funkcio: Enarkitektura Dezajno de Podetala Vendejo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Youngor Fashion Concept Store Primara Funkcio: Enarkitektura Dezajno de Podetala Vendejo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Youngor Fashion Concept Store Primara Funkcio: Enarkitektura Dezajno de Podetala Vendejo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.