El diseño 2019 National Card Collection Day Deck Embalaje para naipes de Alexander Chin es un ganador altamente estimado del prestigioso 2020 A' Design Award de Oro en la categoría de competición Diseño de Envases.
OroEnvases· 2020
2019 National Card Collection Day Deck Embalaje para naipes
Cliente: Seasons Playing Cards
Ganador del A' Design Award de Oro en la Categoría Envases
Ganador de Premio Verificado
Verificar Estado del Premio para #101023El Diseño
Acerca de 2019 National Card Collection Day Deck Embalaje para naipes
La baraja 2019 National Card Collection Day es un empaque interactivo para naipes. El diseño se inspira en los palacios de Marruecos, con grabados calcográficos en huecograbado que imitan la piedra tallada y los motivos geométricos. Un reto impreso en el lateral invita al usuario a abrir la puerta. Al elevar el arco a través de una guía en forma de ojo de cerradura se descubre la primera etapa. Un espejo bidireccional a medida, con un 30 por ciento de opacidad, oculta una estancia que aparece cuando se ilumina su interior. Una revelación final muestra un corredor iluminado que se repite al infinito. Los naipes están recubiertos con un efecto de mosaico brillante en relieve.
El Reconocimiento
Acerca del A' Design Award de Oro
2019 National Card Collection Day Deck Embalaje para naipes ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que 2019 National Card Collection Day Deck Embalaje para naipes sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. 2019 National Card Collection Day Deck Embalaje para naipes crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.
Detrás del Diseño
Kit de Prensa
Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.
- Propiedades Únicas
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- Dimensiones y Embalaje
- Width 68mm x Depth 22mm x Height 90mm
- Etiquetas
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
- Tecnología de Producción
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- Desafío de Diseño
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- Investigación
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- Inspiración
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- Duración del Proyecto
- Designed in Morocco April 2019
Launched in Chicago, USA October 2019 - Flujo de Operación
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- Patentes
- .
- Miembros del Equipo
- Creative Director: Alexander Chin
Illustration & Design: Alexander Chin - Créditos de Imagen
- Photography: Bryan Aellen
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