El diseño ZhuZi Art Libro de Xi Alice Zong es un ganador altamente estimado del prestigioso 2020 A' Design Award de Oro en la categoría de competición Diseño de Medios Impresos.

OroImpresión· 2020

ZhuZi Art Libro

de Xi Alice Zong

Cliente: ZHUZI Art Center

Ganador del A' Design Award de Oro en la Categoría Impresión

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Colores

El Diseño

Acerca de ZhuZi Art Libro

El Museo de Arte Nanjing Zhuzi publica una serie de ediciones de libros de las obras completas de caligrafía y pintura tradicionales chinas. Con su larga historia y su elegante técnica, las pinturas y caligrafía tradicionales chinas son apreciadas por su atractivo artístico y práctico. Al diseñar la colección, se utilizaron formas abstractas, colores y líneas para crear una sensualidad consistente y resaltar el espacio en blanco en el boceto. Lo sin esfuerzo coincide con artistas en estilos tradicionales de pintura y caligrafía.

El Reconocimiento

Acerca del A' Design Award de Oro

ZhuZi Art Libro ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que ZhuZi Art Libro sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. ZhuZi Art Libro crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: A series of the Book editions for the collected works of traditional Chinese calligraphy & Chinese painting is published by Nanjing Zhuzi Art Museum. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal. When designing the collection, abstract shapes, colors, and lines was used to create a consistent sensuality and highlight the blank space in the sketch. The effortless coincides with artists in traditional painting and calligraphy styles.
Dimensiones y Embalaje: Width 10 inch x Height 13 inch, soft cover editions
Etiquetas: Book Design, Typography, Graphic Design, Layout Design, Illustration
Tecnología de Producción: After researching for the traditional Chinese calligraphy & Chinese Painting, I interviewed each artist and collected their painting & calligraphy art pieces that they would like to feature in the books. Then I created the different theme & logos for each book. The layout of the books are done in Adobe InDesign. Then made the application with photography and Adobe Photoshop, Adobe Lightroom CC.
Desafío de Diseño: The challenge of this project is to keep the authenticity of the traditional Chinese painting & calligraphy and the visually pleasing modern design layout. To have a better understanding of the balance of both traditional & modern visual styles, I interviewed most of the calligraphers and Chinese painters, collected their opinions and suggestions after several draft options and finally came up with the best solution that could blend both styles well and show in the book design.
Investigación: The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Painting & Calligraphy. Learning about how Chinese people are thinking about the traditional Chinese Painting & Calligraphy and why each element are so exquisite and made such luxuriant cultural implication of China.
Inspiración: This collection of book editions was inspired by traditional Chinese painting & Chinese calligraphy art. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal.
Duración del Proyecto: The first edition started in February 2019 in both China & U.S. and finished in May 2019. All four editions were published by ZHUZI Art Center.
Flujo de Operación: With all the visual concepts in mind, and with all the Chinese painting & calligraphy art collected as digital art, 4 book editions started to developed, where each book is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China.
Patentes: Copyrights belong to Xi Alice Zong, 2020.
Miembros del Equipo: Xi Alice Zong
Créditos de Imagen: Image #1 Chinese Calligrapher: Ziliang Guo
Optional Image #1 Chinese Painter: Dongli Pan
Optional Image #3 Chinese Calligrapher: Deling Zhu
Optional Image #4 Chinese Calligrapher: Zuotang Yang